Award

Spatial assessment and visitor flow analysis of visitor experience areas in the John Hope Gateway

ROYAL BOTANIC GARDEN EDINBURGH

This public procurement record has 2 releases in its history.

Summary of the contracting process

The Royal Botanic Garden Edinburgh has awarded a contract to Mima Group Limited for a procurement tender titled "Spatial assessment and visitor flow analysis of visitor experience areas in the John Hope Gateway". The analysis aims to understand visitor movements, motivations, challenges, and potential improvements within the designated areas. The procurement method used was an open procedure in the services category. The contract was signed on 18th January 2023, and the contracting authority is based in Edinburgh, UK.

This tender presents an opportunity for businesses involved in spatial analysis and visitor flow management to compete for the contract. Particularly suited businesses include those with expertise in visitor behaviour analysis, space planning, and flow optimization. The procurement process involves robust observation and interaction with visitors, requiring contractors to understand visitor movements at different times and under various conditions. Suitable businesses should also ensure ethical research practices and comply with relevant legislation, regulations, and privacy requirements during the analysis.

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Notice Title

Spatial assessment and visitor flow analysis of visitor experience areas in the John Hope Gateway

Notice Description

An analysis of visitor flow throughout the John Hope Gateway, to enable us to understand how visitors move around and through the centre, what motivates them, where the pinch points and challenges are and how visitor circulation might be improved Space planning and recommendations for improving visitor flow

Lot Information

Lot 1

The successful contractor will carry out an analysis of visitor flow throughout the JHG. We want a better understanding of: How visitors behave in the JHG and why Which areas they visit and the dwell time at various locations How the entrances and exits are used and what visitors do on entering the JHG after visiting the Garden What the challenges for visitors are in terms of wayfinding Any other insights revealed by the process Contractors should also review the existing space for AV presentation and the existing temporary exhibition space and provide analysis of these spaces. Research should not include circulation within the classroom area or the shop, though it may include movement into and out of these areas. Scope This should: Involve both observation and interaction with visitors Take place at various times of day during the week and at weekends in order to robustly model typical visitor movements Involve various visitor groups with differing needs as appropriate, for example families/foreign tourists/local repeat visitors The process of analysis and information gathering will take place during winter months. However, we expect that the contractor will also consider and address the impact of peak numbers on visitor movements during the summer months as well as the impact of the weather on visitor behaviour. The contractor will need to establish an ethical approach to their research. This should include consideration around the legislation, regulations and individual interactions with visitors, privacy impact assessment and GDPR compliance as necessary.

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000714963
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN468920
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
PCS Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
18 Jan 20233 years ago
Submission Deadline
13 Dec 2022Expired
Future Notice Date
Not specified
Award Date
18 Jan 20233 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
ROYAL BOTANIC GARDEN EDINBURGH
Contact Name
Not specified
Contact Email
supplychain@rbge.org.uk
Contact Phone
+44 1312482909

Buyer Location

Locality
EDINBURGH
Postcode
EH3 5LR
Post Town
Edinburgh
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM75 City of Edinburgh

Local Authority
City of Edinburgh
Electoral Ward
Inverleith
Westminster Constituency
Edinburgh North and Leith

Supplier Information

Number of Suppliers
1
Supplier Name

MIMA GROUP

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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