Award

MT1015 Student Recruitment Campaign

UNIVERSITY OF EDINBURGH

This public procurement record has 1 release in its history.

Summary of the contracting process

The University of Edinburgh has awarded a contract for the "MT1015 Student Recruitment Campaign" to The Gate Worldwide. The procurement process, initiated as a tender, is now complete. The campaign involves developing a new 3-year corporate student recruitment strategy. The University's address is Charles Stewart House, 9-16 Chambers Street, Edinburgh, UKM75, EH1 1HT. The procurement method used was an open procedure under the services category. The contract, valued at £120,000 GBP, was signed on December 1, 2022.

This tender for the student recruitment campaign offers business growth opportunities for agencies specialising in marketing services, particularly those with experience in student recruitment strategies. Businesses with expertise in corporate and local marketing, brand positioning, and sustainable campaign execution would be well-suited to compete for this contract. The University of Edinburgh's emphasis on strategic marketing activities and enhancing the student experience presents an attractive opportunity for agencies looking to expand their portfolio in the education sector.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

MT1015 Student Recruitment Campaign

Notice Description

The University of Edinburgh appointing and agency partner to work with us on the development of a new 3-year corporate student recruitment campaign.

Lot Information

Lot 1

FA new visual approach for its student recruitment activities from 2024. This new campaign should reinforce the brand values adopted in the University's Strategy 2030 plan and position us as a destination of choice in the minds of potential applicants and their influencers. Build a strategic approach to corporate and local marketing activities (inc. communication cascades) and enhance the prospective student experience from awareness/discovery to matriculation/registration consistent across all touchpoints Make sustainable choices for campaign executions (print/merchandise) and take sustainability into account for campaign messaging and ensure that the campaign resonated with all audiences

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000715558
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC465848
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
PCS Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£120,000 £100K-£500K

Notice Dates

Publication Date
2 Dec 20223 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
1 Dec 20223 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF EDINBURGH
Contact Name
Kim Scott-Woodhouse
Contact Email
kscott-woodhouse@ed.ac.uk
Contact Phone
+44 1316502508

Buyer Location

Locality
EDINBURGH
Postcode
EH1 1HT
Post Town
Edinburgh
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM75 City of Edinburgh

Local Authority
City of Edinburgh
Electoral Ward
City Centre
Westminster Constituency
Edinburgh East and Musselburgh

Supplier Information

Number of Suppliers
1
Supplier Name

THE GATE WORLDWIDE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-r6ebe6-0000715558-2022-12-02T00:00:00Z",
    "date": "2022-12-02T00:00:00Z",
    "ocid": "ocds-r6ebe6-0000715558",
    "initiationType": "tender",
    "parties": [
        {
            "id": "org-50",
            "name": "University Of Edinburgh",
            "identifier": {
                "legalName": "University Of Edinburgh"
            },
            "address": {
                "streetAddress": "Charles Stewart House, 9-16 Chambers Street",
                "locality": "Edinburgh",
                "region": "UKM75",
                "postalCode": "EH1 1HT"
            },
            "contactPoint": {
                "name": "Kim Scott-Woodhouse",
                "email": "kscott-woodhouse@ed.ac.uk",
                "telephone": "+44 1316502508",
                "url": "http://"
            },
            "roles": [
                "buyer",
                "centralPurchasingBody",
                "reviewBody"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "Body governed by public law",
                        "scheme": "TED_CA_TYPE"
                    },
                    {
                        "id": "09",
                        "description": "Education",
                        "scheme": "COFOG"
                    }
                ],
                "url": "https://www.ed.ac.uk"
            }
        },
        {
            "id": "org-397",
            "name": "The Gate Worldwide",
            "identifier": {
                "legalName": "The Gate Worldwide"
            },
            "address": {
                "streetAddress": "100 Ocean Drive, Leith Docks",
                "locality": "EDINBURGH",
                "region": "UKM75",
                "postalCode": "EH6 6JJ"
            },
            "contactPoint": {
                "telephone": "+44 1315550425",
                "faxNumber": "+44 1315555591"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large",
                "url": "http://"
            }
        }
    ],
    "buyer": {
        "name": "University Of Edinburgh",
        "id": "org-50"
    },
    "tender": {
        "id": "MT1015",
        "title": "MT1015 Student Recruitment Campaign",
        "description": "The University of Edinburgh appointing and agency partner to work with us on the development of a new 3-year corporate student recruitment campaign.",
        "status": "complete",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "id": "79341400",
                        "scheme": "CPV"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKM75"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "DEC465848",
                "documentType": "awardNotice",
                "title": "MT1015 Student Recruitment Campaign",
                "description": "The University of Edinburgh appointing and agency partner to work with us on the development of a new 3-year corporate student recruitment campaign.",
                "url": "https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC465848",
                "format": "text/html"
            }
        ],
        "lots": [
            {
                "id": "1",
                "description": "FA new visual approach for its student recruitment activities from 2024. This new campaign should reinforce the brand values adopted in the University's Strategy 2030 plan and position us as a destination of choice in the minds of potential applicants and their influencers. Build a strategic approach to corporate and local marketing activities (inc. communication cascades) and enhance the prospective student experience from awareness/discovery to matriculation/registration consistent across all touchpoints Make sustainable choices for campaign executions (print/merchandise) and take sustainability into account for campaign messaging and ensure that the campaign resonated with all audiences",
                "status": "complete",
                "hasOptions": false
            }
        ],
        "coveredBy": [
            "GPA"
        ],
        "classification": {
            "id": "79341400",
            "scheme": "CPV"
        }
    },
    "awards": [
        {
            "id": "MT1005",
            "suppliers": [
                {
                    "id": "org-397",
                    "name": "The Gate Worldwide"
                }
            ],
            "relatedLots": [
                "1"
            ]
        }
    ],
    "contracts": [
        {
            "id": "MT1005",
            "awardID": "MT1005",
            "status": "active",
            "value": {
                "amount": 120000,
                "currency": "GBP"
            },
            "dateSigned": "2022-12-01T00:00:00Z"
        }
    ],
    "language": "EN",
    "relatedProcesses": [
        {
            "id": "1",
            "identifier": "ocds-r6ebe6-0000649170"
        }
    ],
    "description": "Award against framework: Marketing Services - (2022-2026) Appointed via Scottish Government Marketing services framework LOT 1 (SC Ref:715558)",
    "bids": {
        "statistics": [
            {
                "id": "1418",
                "measure": "bids",
                "value": 3,
                "relatedLot": "1"
            },
            {
                "id": "1419",
                "measure": "smeBids",
                "value": 1,
                "relatedLot": "1"
            },
            {
                "id": "1420",
                "measure": "foreignBidsFromEU",
                "value": 0,
                "relatedLot": "1"
            },
            {
                "id": "1421",
                "measure": "foreignBidsFromNonEU",
                "value": 1,
                "relatedLot": "1"
            },
            {
                "id": "1422",
                "measure": "electronicBids",
                "value": 3,
                "relatedLot": "1"
            }
        ]
    },
    "links": [
        {
            "rel": "canonical",
            "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000715558"
        }
    ],
    "noticetype": "PCS Notice - Website Contract Award Notice"
}