Notice Information
Notice Title
To provide paid social, paid search and Google advertising services.
Notice Description
We are looking to enhance our UK profile and social media presence by implementing new creative digital advertising campaigns using a mix of the following: Paid social Paid search Google advertising (through Google Ad Grants*, Google Shopping and Display)
Lot Information
Lot 1
We are looking to enhance our UK profile and social media presence by implementing new creative digital advertising campaigns using a mix of the following: Paid social Paid search Google advertising (through Google Ad Grants*, Google Shopping and Display) *RBGE is a Scottish charity and NDPB and benefits from a Google Ad Grant of free PPC advertising to the value of up to USD 10,000 dollars per month, which currently is optimised (ie, reaching in the range of that value on a monthly basis). Our campaigns across the year are likely to be tactical with a focus on income-generating activities undertaken by the Garden including promotion of the following: The Botanics Shop (online at rbgeshop.org) Educational courses Weddings (promoting the Garden as a venue and place to propose) Membership, Campaign Appeals and Legacy giving The Gateway and The Terrace cafes and restaurants (plus catering offers such as Afternoon Tea) Visits to our Regional Gardens Benmore, Dawyck and Logan The successful bidder will have extensive experience of implementing effective paid social media campaigns for their clients and will be able to demonstrate tangible results and ROI. Experience of managing paid social and paid search advertising campaigns is essentially along with demonstrable experience of managing Google Ad Grants for their clients. In addition, experience of working for a charitable organisation in the environmental sector is desirable along with a knowledge or understanding of the twin global challenges of the climate crisis and biodiversity loss (mission critical for RBGE).
Renewal: Additional 12 Months
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-r6ebe6-0000723883
- Publication Source
- Public Contracts Scotland
- Latest Notice
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY478756
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- PCS Notice - Website Contract Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- Not specified
- Awardee Scale
- SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79341000 - Advertising services
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 18 May 20232 years ago
- Submission Deadline
- 20 Mar 2023Expired
- Future Notice Date
- Not specified
- Award Date
- 18 May 20232 years ago
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Complete
- Awards Status
- Not Specified
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- ROYAL BOTANIC GARDEN EDINBURGH
- Contact Name
- Not specified
- Contact Email
- supplychain@rbge.org.uk
- Contact Phone
- +44 1312482909
Buyer Location
- Locality
- EDINBURGH
- Postcode
- EH3 5LR
- Post Town
- Edinburgh
- Country
- Scotland
-
- Major Region (ITL 1)
- TLM Scotland
- Basic Region (ITL 2)
- TLM1 East Central Scotland
- Small Region (ITL 3)
- TLM13 City of Edinburgh
- Delivery Location
- TLM75 City of Edinburgh
-
- Local Authority
- City of Edinburgh
- Electoral Ward
- Inverleith
- Westminster Constituency
- Edinburgh North and Leith
Further Information
Notice Documents
-
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=FEB472269&idx=3
8th March 2023 - Q&A Current Google Outcomes -
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=FEB472269&idx=1
27th February 2023 - RBGE 2022 77 Paid Social Paid Search and Google Advertising - Price -
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=FEB472269&idx=2
27th February 2023 - RBGE 2022 77 Paid Social Paid Search and Google Advertising - ITT -
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB472269
To provide paid social, paid search and Google advertising services. - We are looking to enhance our UK profile and social media presence by implementing new creative digital advertising campaigns using a mix of the following: Paid social Paid search Google advertising (through Google Ad Grants*, Google Shopping and Display) -
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY478756
To provide paid social, paid search and Google advertising services. - We are looking to enhance our UK profile and social media presence by implementing new creative digital advertising campaigns using a mix of the following: Paid social Paid search Google advertising (through Google Ad Grants*, Google Shopping and Display)
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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