Award

To provide paid social, paid search and Google advertising services.

ROYAL BOTANIC GARDEN EDINBURGH

This public procurement record has 2 releases in its history.

Summary of the contracting process

The Royal Botanic Garden Edinburgh has awarded a contract for paid social, paid search, and Google advertising services. The procurement process was completed on May 18, 2023. The Royal Botanic Garden Edinburgh, located in Edinburgh, UK, in the education sector, awarded the contract to Frame, an SME based in Glasgow.

This tender offers opportunities for businesses experienced in implementing effective paid social media campaigns and managing Google Ad Grants. Businesses with a focus on charitable organisations in the environmental sector, with knowledge of climate crisis and biodiversity loss, are well-suited to compete. The tender, which was in an open procurement stage, aimed to enhance the buyer's UK profile and social media presence, focusing on income-generating activities like promoting online shops, educational courses, weddings, and membership appeals.

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Notice Title

To provide paid social, paid search and Google advertising services.

Notice Description

We are looking to enhance our UK profile and social media presence by implementing new creative digital advertising campaigns using a mix of the following: Paid social Paid search Google advertising (through Google Ad Grants*, Google Shopping and Display)

Lot Information

Lot 1

We are looking to enhance our UK profile and social media presence by implementing new creative digital advertising campaigns using a mix of the following: Paid social Paid search Google advertising (through Google Ad Grants*, Google Shopping and Display) *RBGE is a Scottish charity and NDPB and benefits from a Google Ad Grant of free PPC advertising to the value of up to USD 10,000 dollars per month, which currently is optimised (ie, reaching in the range of that value on a monthly basis). Our campaigns across the year are likely to be tactical with a focus on income-generating activities undertaken by the Garden including promotion of the following: The Botanics Shop (online at rbgeshop.org) Educational courses Weddings (promoting the Garden as a venue and place to propose) Membership, Campaign Appeals and Legacy giving The Gateway and The Terrace cafes and restaurants (plus catering offers such as Afternoon Tea) Visits to our Regional Gardens Benmore, Dawyck and Logan The successful bidder will have extensive experience of implementing effective paid social media campaigns for their clients and will be able to demonstrate tangible results and ROI. Experience of managing paid social and paid search advertising campaigns is essentially along with demonstrable experience of managing Google Ad Grants for their clients. In addition, experience of working for a charitable organisation in the environmental sector is desirable along with a knowledge or understanding of the twin global challenges of the climate crisis and biodiversity loss (mission critical for RBGE).

Renewal: Additional 12 Months

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000723883
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY478756
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
PCS Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
18 May 20232 years ago
Submission Deadline
20 Mar 2023Expired
Future Notice Date
Not specified
Award Date
18 May 20232 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
ROYAL BOTANIC GARDEN EDINBURGH
Contact Name
Not specified
Contact Email
supplychain@rbge.org.uk
Contact Phone
+44 1312482909

Buyer Location

Locality
EDINBURGH
Postcode
EH3 5LR
Post Town
Edinburgh
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM75 City of Edinburgh

Local Authority
City of Edinburgh
Electoral Ward
Inverleith
Westminster Constituency
Edinburgh North and Leith

Supplier Information

Number of Suppliers
1
Supplier Name

FRAME

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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