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Brand Identity

Royal Botanic Garden Edinburgh

This public procurement record has 3 releases in its history.

Award

17 Oct 2023 at 01:00

PCS Notice - Website Contract Award Notice
Tender

24 Jul 2023 at 01:00

PCS Notice - Website Contract Notice
Planning

19 May 2023 at 01:00

PCS Notice - Website Prior Information Notice
Summary of the contracting process

The Royal Botanic Garden Edinburgh has completed a procurement process for a "Brand Identity" project. The buying organization, Royal Botanic Garden Edinburgh, sought a design agency to refresh its brand to align with its corporate and strategic goals. This project falls under the services category and was awarded to Johnson Banks Design Ltd after receiving 25 bids. The contract was signed on October 16, 2023, with a value between £37,000 and £58,000.

This tender opportunity for the "Brand Identity" project by the Royal Botanic Garden Edinburgh can create growth opportunities for design agencies and creative firms specializing in brand identity development. Businesses with experience in executing strategic brand refresh projects across sectors such as science, education, horticulture, and tourism would be well-suited to compete. The procurement method was "open procedure," and the project provided an opportunity for SMEs to participate, with the contract awarded to a small to medium-sized enterprise.

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Notice Information

Notice Title

Brand Identity

Notice Description

The Royal Botanic Garden Edinburgh is seeking a design agency to undertake a refresh of its brand. The organisation has a strong global reputation, as one of the world's leading botanical gardens and its brand is trusted and well-known in science, education, horticultural and tourism sectors. Following the development of our new Corporate and Science & Biodiversity Strategies and a new brand strategy (revised vision, mission, values and brand proposition), it's time to develop an equally confident, relevant and global brand. We need a brand which brings the strategy to life for all our audiences and helps us communicate clearly who we are and what we stand for.

Lot Information

Lot 1

The Royal Botanic Garden Edinburgh is looking for a design agency who will work with the organisation to develop a refreshed brand identity which engages audiences with our vision and mission; communicates the relevance of our scientific and horticultural work; makes a compelling case for support and helps us realise commercial opportunities. We need a design partner who will help us translate our ambitions into a clear verbal and visual identity. Our brand must work across all 4 gardens and our digital platforms. It needs to accommodate the breadth of work we do. We want our brand to be instantly recognisable to communicate our ambition and currency and inspire engagement and collaboration. We need audiences to understand we are a globally significant organisation and a world-class visitor attraction and our brand should be a powerful tool to support fundraising in order to galvanise support for our ambitious strategy from individuals and corporate partners.

Renewal: 1 Year

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000732531
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT490603
Current Stage
Award
All Stages
Planning, Tender, Award

Procurement Classification

Notice Type
PCS Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
17 Oct 20232 years ago
Submission Deadline
14 Aug 2023Expired
Future Notice Date
17 Jul 2023Expired
Award Date
16 Oct 20232 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Royal Botanic Garden Edinburgh
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
EDINBURGH
Postcode
EH3 5LR
Postcode Area
Edinburgh
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM75 City of Edinburgh
Local Authority
City of Edinburgh
Electoral Ward
Inverleith
Westminster Constituency
Edinburgh North and Leith

Supplier Information

Number of Suppliers
1
Supplier Name

Johnson Banks Design Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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