Award

Promotion and PR

SEIRBHEIS NAM MEADHANAN GÀIDHLIG (THE GAELIC MEDIA SERVICE)

This public procurement record has 2 releases in its history.

Summary of the contracting process

The buying organisation, Seirbheis nam Meadhanan Gàidhlig (The Gaelic Media Service), based in Stornoway, UK, is seeking services for a promotion and PR contract. The contract, titled "Promotion and PR," falls under the main procurement category of services. The procurement is in the procurement stage of tender with a tender value of £90,000 GBP. The contract has a submission deadline of 2023-06-19T14:00:00Z and an award period starting on 2023-06-19T17:00:00Z.

This tender opportunity is ideal for businesses in the industry category of promotion and PR services looking to expand their portfolio. Companies specialising in promotion strategies, media communications, and brand awareness are well-suited to compete for this open procedure contract. The contract includes requirements for strategy and planning, PR support, crisis communications, and digital promotion for specific brands, aimed at strengthening brand awareness and reaching new audiences. The successful tenderer will have the opportunity for a one-year contract extension to continue delivering promotional activities.

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Notice Title

Promotion and PR

Notice Description

Successful delivery and execution of a promotion strategy to raise brand awareness for BBC ALBA and to promote content and initiatives on the channel year-round. FilmG, SpeakGaelic and LearnGaelic will also require support with promotion and PR at key points in the year.

Lot Information

Lot 1

Successful delivery and execution of a promotion strategy to raise brand awareness for BBC ALBA and to promote content and initiatives on the channel year-round. FilmG, SpeakGaelic and LearnGaelic will also require support with promotion and PR at key points in the year. In order to ensure delivery, the successful applicant will be expected to provide the following, which will form part of the contract: Strategy and Planning Deliver a promotion strategy, including platform-specific approaches; Provide ongoing PR support, building relationships with key media and identifying opportunities to promote the brands' key messages; Crisis communications if and when required; Regularly assess the implementation and impact of promotion strategies and adjust or remedy accordingly; Breakdown of how the budget will be spent; Regular reporting showcasing measurable results; Execution Be the key delivery channel for BBC ALBA promotional messages to the media; Meet with MG ALBA Brands Communication Manager and senior BBC ALBA executives regularly to plan BBC ALBA promotion priorities; Work with producers to advise, create and distribute regular output of programme promotional materials resulting in high quality media coverage of programmes; Advise and liaise on high-impact digital promotion of BBC ALBA and all programmes, working closely with BBC ALBA's Digital Hub; Author programme promotional materials for significant campaigns, and place features and additional content in relevant digital and traditional media; Support and advise in-house team to reach English-speaking and Gaelic-speaking viewers through digital, local press, promotional/press events, photo calls, screenings, partnerships, collaborations etc. Provide media monitoring services and alert the Brands Communication Manager of any potential media opportunities; Insight and delivery support for BBC ALBA/MG ALBA stakeholder events and screenings throughout the contract duration, as required; Understand BBC ALBA and production workflows and work smartly with producers, avoiding duplication of effort; Provide strategy, insight and support for SpeakGaelic and LearnGaelic for key periods in the year; Support the strategy for PR and marketing around FilmG working in tandem with our FilmG delivery partner at key points in the project year. The aim of the promotional activity is: To strengthen BBC ALBA brand awareness and perceptions among national audiences and potential audiences (both Gaelic and English speaking) To reach new, younger audiences with a multi-platform, digital-first approach To convert audiences to engage with MG ALBA's brands Outcomes: Increased reach for BBC ALBA and/or BBC ALBA content, including digital platforms Increased visitors to SpeakGaelic and LearnGaelic websites Coverage in a range of media, including digital, print and broadcast Measurable KPIs will be agreed upon the appointment of the succesful tenderer. We will not expect you to carry out work that should be undertaken by the in-house communications team or by production suppliers. The exception will be for specific campaigns or where there are one-off opportunities for publicity.

Renewal: A one-year option to extend at the discretion of MG ALBA and with the agreement of both parties.

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000734192
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG486123
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
PCS Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79416000 - Public relations services

79416100 - Public relations management services

Notice Value(s)

Tender Value
£90,000 Under £100K
Lots Value
£90,000 Under £100K
Awards Value
Not specified
Contracts Value
£82,800 Under £100K

Notice Dates

Publication Date
16 Aug 20232 years ago
Submission Deadline
19 Jun 2023Expired
Future Notice Date
Not specified
Award Date
30 Jun 20232 years ago
Contract Period
2 Oct 2023 - 1 Oct 2025 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
SEIRBHEIS NAM MEADHANAN GÀIDHLIG (THE GAELIC MEDIA SERVICE)
Contact Name
Not specified
Contact Email
tender@mgalba.com
Contact Phone
+44 851705550

Buyer Location

Locality
ISLE OF LEWIS
Postcode
HS1 2SD
Post Town
Outer Hebrides
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM2 Highlands and Islands
Small Region (ITL 3)
TLM20 Highlands and Islands
Delivery Location
TLM64 Na h-Eileanan Siar

Local Authority
Na h-Eileanan Siar
Electoral Ward
Steòrnabhagh a Deas
Westminster Constituency
Na h-Eileanan an Iar

Supplier Information

Number of Suppliers
1
Supplier Name

3X1 GROUP

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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