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Public Relations (PR) Support for Destination Edinburgh's Marketing and Promotions Activity

The City of Edinburgh Council

This public procurement record has 2 releases in its history.

Award

07 Feb 2024 at 00:00

OJEU - F3 - Contract Award Notice
Tender

11 Jul 2023 at 01:00

OJEU - F2 - Contract Notice
Summary of the contracting process

The City of Edinburgh Council has awarded a contract for Public Relations (PR) Support for Destination Edinburgh's Marketing and Promotions Activity to BIG Partnership. The contract, worth GBP 370,000, was signed on 29th January 2024. The buying organisation, The City of Edinburgh Council, located at Waverley Court, 4 East Market Street, Edinburgh, issued this tender in the services category. The procurement method was an open procedure, and the contract status is active. The PR agency is required to support the 'Forever Edinburgh activities' for two initial campaigns and any future campaigns over a four-year period.

This tender presents an opportunity for PR agencies specialized in promoting tourism and leisure activities. Businesses experienced in delivering consumer and corporate PR campaigns in the tourism sector, with strong media relationships, are well-suited to compete. The incumbent PR agency will have the opportunity to develop and deliver campaigns for Resident Rewards Edinburgh and Inbound Leisure Tourism, targeting diverse audiences. The TWO campaigns have varying target audiences, requiring a deep understanding of Edinburgh's tourist offerings and strong media connections.

How relevant is this notice?

Notice Information

Notice Title

Public Relations (PR) Support for Destination Edinburgh's Marketing and Promotions Activity

Notice Description

The City of Edinburgh Council (the Council) requires a knowledgeable and experienced PR agency (Provider) to support 'Forever Edinburgh activities' for two initial campaigns and any future campaigns over a four year contract period. The initial budget available for the two initial campaigns in 2023/24 and 2024/25 is GBP60,000 - GBP80,000.

Lot Information

Lot 1

Forever Edinburgh is The Official Visitor Guide to Edinburgh, promoting Edinburgh and providing inspiration and useful planning information to prospective inbound leisure visitors and residents. While organic activity maintains a level of daily engagement with existing audiences, Forever Edinburgh run paid campaigns to target specific audiences and segments that have the highest propensity to travel and from the higher visitor-value markets. The City of Edinburgh Council requires a knowledgeable and experienced PR agency to support initially two of these paid campaigns for 23/24 and 24/25. This contract may also be used to support future campaigns over the period of 2023 - 2027. The Provider will be required to plan, develop, and deliver complementary consumer and corporate PR campaigns for two destination-led campaigns: (1) Resident Rewards Edinburgh and (2) Inbound Leisure Tourism Campaign. Over the life of this Contract, other campaigns and activity projects may be identified. As the two campaigns have different target audiences, the Provider must have a strong understanding and awareness of the Edinburgh leisure visitor product offering; know what is happening in the city at any given time to ensure the campaigns remains relevant; have experience working with the tourism sector; have relationships with tourism businesses in Edinburgh, and strong media relationships and connections in both Edinburgh and with national gold and silver tier media titles and lifestyle publications as so to be able to support a resident focused campaign and a nationally targeted visitor campaign. Forever Edinburgh has secured funding to deliver the first two campaigns mentioned in this Contract Notice: Resident Rewards Edinburgh and the Inbound Visitor campaign. The combined value of funding allocated to PR activity for these two campaigns in 2023/24 and 2024/25 is 60,000 GBP to 80,000 GBP. (between 30,000 GBP and 40,000 GBP per annum). The remainder of the Contract value as advertised is subject to Forever Edinburgh securing additional external funding over the lifetime of the Contract. There is no guarantee that additional funding will be secured. The full scope of services is contained within the Invitation to Tender package.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000738288
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB498241
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

79416100 - Public relations management services

79416200 - Public relations consultancy services

Notice Value(s)

Tender Value
£370,000 £100K-£500K
Lots Value
£290,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£370,000 £100K-£500K

Notice Dates

Publication Date
7 Feb 20242 years ago
Submission Deadline
10 Aug 2023Expired
Future Notice Date
Not specified
Award Date
29 Jan 20242 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
The City of Edinburgh Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
EDINBURGH
Postcode
EH8 8BG
Postcode Area
Edinburgh
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM75 City of Edinburgh
Local Authority
City of Edinburgh
Electoral Ward
City Centre
Westminster Constituency
Edinburgh East and Musselburgh

Supplier Information

Number of Suppliers
1
Supplier Name

BIG Partnership

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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