Award

Media Buying Agency

EDINBURGH NAPIER UNIVERSITY

This public procurement record has 2 releases in its history.

Award

20 Feb 2024 at 00:00

Tender

28 Nov 2023 at 00:00

Summary of the contracting process

The Edinburgh Napier University is seeking to appoint a Media Strategy and Buying Agency for managing its marketing activities. The procurement, under the open procedure, has a contract value of GBP 3,314,200 and involves advertising for various campus locations. The tender has been awarded to Hybrid Media, and the contract was signed on 23rd January 2024, with a contract term from 4th March 2024 to 3rd March 2027, extendable for two more years.

This tender presents a lucrative opportunity for Media agencies specialising in marketing and advertising services. Businesses experienced in managing advertising efforts for brand and student recruitment campaigns, digital channels, and meeting technical criteria such as turnover and insurance requirements are well-suited to compete. With the contract period spanning multiple years and potential extensions, firms looking to establish a long-term partnership with educational institutions would benefit from participating in this procurement process.

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Notice Title

Media Buying Agency

Notice Description

Edinburgh Napier University (ENU) is looking to appoint an experienced and sector-leading Media Strategy and Buying Agency to manage and support the advertising and targeting requirements for our wide and varied marketing activities.

Lot Information

Lot 1

The University is looking to develop a long-term partnership with an agency to help support the following initiatives: 1. Manage and support advertising efforts for all brand and student recruitment campaigns throughout the year, including tentpole campaigns, and always-on activities such as paid search. 2. Manage and support additional campaigns as needed, to aid with recruitment and CPD objectives. 3. Provide specialist expertise on a range of digital channels and best practice, for example how to navigate advertising with the waning prevalence of cookies.. Contract value reflects the successful bidder's fees plus the paid-for media.

Options: The Contract will commence on the 4th of March 2024 for a period of 3 years and expire on the 3rd of March 2027. As provided for in the Invitation to Tender, Edinburgh Napier University reserves the right to extend the Contract for a further 2 years in 1-year increments subject to satisfactory performance and continued University requirements. These shall be activated at the University's sole discretion.

Renewal: Two further contract extensions each of 1 year may be activated at the University's sole discretion.

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000750582
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB499073
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£3,000,000 £1M-£10M
Lots Value
£3,000,000 £1M-£10M
Awards Value
Not specified
Contracts Value
£3,314,200 £1M-£10M

Notice Dates

Publication Date
20 Feb 20242 years ago
Submission Deadline
8 Jan 2024Expired
Future Notice Date
Not specified
Award Date
23 Jan 20242 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
EDINBURGH NAPIER UNIVERSITY
Contact Name
Tony Newjem
Contact Email
t.newjem@napier.ac.uk
Contact Phone
+44 1314555326

Buyer Location

Locality
EDINBURGH
Postcode
EH11 4BN
Post Town
Edinburgh
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM75 City of Edinburgh

Local Authority
City of Edinburgh
Electoral Ward
Sighthill/Gorgie
Westminster Constituency
Edinburgh South West

Supplier Information

Number of Suppliers
1
Supplier Name

HYBRID MEDIA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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