Notice Information
Notice Title
Creative Partner for Business Gateway National Unit (BGNU)
Notice Description
The objective of this Tender is to appoint a creative partner to develop and evolve all creative marketing strategies and assets to market the BG services across Scotland.
Lot Information
Lot 1
The objective of this tender is for the appointed supplier to become a creative partner for BGNU, working alongside them on creative strategies, development and campaign activity. We are also seeking the supplier to provide insight and recommendations of best practice which BGNU could adopt. We anticipate the supplier will review and evaluate the ongoing activity, constantly monitoring performance and work with the BG Marketing team to improve results and enhance the offering. Based on this, in a response to this Invitation to Tender, we ask all interested parties to outline: - Relevant experience in providing the services listed under the scope of contract - Team expertise - Insight and understanding of the digital marketing environment - Provide evidence of a previous approach to the development and execution of a multi-channel campaign - Evidence of managing and developing public sector brands - That they meet the criteria of the minimum conditions BGNU seeks a dynamic creative agency to work with us to design and develop multi-channel/digital marketing campaigns and which will deliver measurable results against our business plan objectives. You will be working with our in-house team to devise, design and develop multi-channel campaigns targeted at domestic (Scottish) audiences, using paid, earned and owned channels, and work with our media partner to agree on our media mix and create the assets required. The main aim of this contract is to put in place an agency that can work with us to design, develop, and deliver multichannel campaigns and oversee our digital platforms. There may be additional ad hoc creative requests outside of campaign periods.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-r6ebe6-0000754568
- Publication Source
- Public Contracts Scotland
- Latest Notice
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR502908
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- PCS Notice - Website Contract Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- Not specified
- Awardee Scale
- SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
Notice Value(s)
- Tender Value
- £160,000 £100K-£500K
- Lots Value
- £160,000 £100K-£500K
- Awards Value
- Not specified
- Contracts Value
- £58,191 Under £100K
Notice Dates
- Publication Date
- 11 Apr 20241 years ago
- Submission Deadline
- 5 Feb 2024Expired
- Future Notice Date
- Not specified
- Award Date
- 14 Mar 20241 years ago
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Complete
- Awards Status
- Not Specified
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- BUSINESS GATEWAY/CONVENTION OF SCOTTISH LOCAL AUTHORITIES (COSLA)
- Contact Name
- Not specified
- Contact Email
- kieran@cosla.gov.uk
- Contact Phone
- +44 1314749212
Buyer Location
- Locality
- EDINBURGH
- Postcode
- EH12 5BH
- Post Town
- Edinburgh
- Country
- Scotland
-
- Major Region (ITL 1)
- TLM Scotland
- Basic Region (ITL 2)
- TLM1 East Central Scotland
- Small Region (ITL 3)
- TLM13 City of Edinburgh
- Delivery Location
- TLM Scotland
-
- Local Authority
- City of Edinburgh
- Electoral Ward
- City Centre
- Westminster Constituency
- Edinburgh West
Further Information
Notice Documents
-
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN495960&idx=3
18th January 2024 - BG Brand Guidelines -
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN495960&idx=2
18th January 2024 - Sep 23 Campaign Toolkit -
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN495960&idx=1
8th January 2024 - Full ITT Document -
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN495960
Creative Partner for Business Gateway National Unit (BGNU) - The objective of this Tender is to appoint a creative partner to develop and evolve all creative marketing strategies and assets to market the BG services across Scotland. -
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR502908
Creative Partner for Business Gateway National Unit (BGNU) - The objective of this Tender is to appoint a creative partner to develop and evolve all creative marketing strategies and assets to market the BG services across Scotland.
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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