Award

Creative Partner for Business Gateway National Unit (BGNU)

BUSINESS GATEWAY/CONVENTION OF SCOTTISH LOCAL AUTHORITIES (COSLA)

This public procurement record has 2 releases in its history.

Summary of the contracting process

The Business Gateway/Convention of Scottish Local Authorities (COSLA) has awarded a contract for Creative Partner for Business Gateway National Unit (BGNU) to LUX. The objective of this tender was to appoint a creative partner to develop and evolve all creative marketing strategies and assets to market the BG services across Scotland. The procurement stage was completed on 11th April 2024, with a contract value of £58,191.00 GBP signed on 14th March 2024 by the Edinburgh Sheriff Court. The procurement method was an open procedure for services category.

This tender provides an opportunity for creative agencies and marketing firms to engage with the Business Gateway/Convention of Scottish Local Authorities (COSLA) to develop and implement multi-channel marketing campaigns. Businesses well-suited to compete are those with experience in digital marketing, multi-channel campaign execution, and brand development for the public sector. The final aim is to deliver measurable results through creative campaigns targeted at Scottish audiences, enhancing the overall marketing efforts of the BG services.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Creative Partner for Business Gateway National Unit (BGNU)

Notice Description

The objective of this Tender is to appoint a creative partner to develop and evolve all creative marketing strategies and assets to market the BG services across Scotland.

Lot Information

Lot 1

The objective of this tender is for the appointed supplier to become a creative partner for BGNU, working alongside them on creative strategies, development and campaign activity. We are also seeking the supplier to provide insight and recommendations of best practice which BGNU could adopt. We anticipate the supplier will review and evaluate the ongoing activity, constantly monitoring performance and work with the BG Marketing team to improve results and enhance the offering. Based on this, in a response to this Invitation to Tender, we ask all interested parties to outline: - Relevant experience in providing the services listed under the scope of contract - Team expertise - Insight and understanding of the digital marketing environment - Provide evidence of a previous approach to the development and execution of a multi-channel campaign - Evidence of managing and developing public sector brands - That they meet the criteria of the minimum conditions BGNU seeks a dynamic creative agency to work with us to design and develop multi-channel/digital marketing campaigns and which will deliver measurable results against our business plan objectives. You will be working with our in-house team to devise, design and develop multi-channel campaigns targeted at domestic (Scottish) audiences, using paid, earned and owned channels, and work with our media partner to agree on our media mix and create the assets required. The main aim of this contract is to put in place an agency that can work with us to design, develop, and deliver multichannel campaigns and oversee our digital platforms. There may be additional ad hoc creative requests outside of campaign periods.

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000754568
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR502908
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
PCS Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£160,000 £100K-£500K
Lots Value
£160,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£58,191 Under £100K

Notice Dates

Publication Date
11 Apr 20241 years ago
Submission Deadline
5 Feb 2024Expired
Future Notice Date
Not specified
Award Date
14 Mar 20241 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
BUSINESS GATEWAY/CONVENTION OF SCOTTISH LOCAL AUTHORITIES (COSLA)
Contact Name
Not specified
Contact Email
kieran@cosla.gov.uk
Contact Phone
+44 1314749212

Buyer Location

Locality
EDINBURGH
Postcode
EH12 5BH
Post Town
Edinburgh
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM Scotland

Local Authority
City of Edinburgh
Electoral Ward
City Centre
Westminster Constituency
Edinburgh West

Supplier Information

Number of Suppliers
1
Supplier Name

LUX

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-r6ebe6-0000754568-2024-04-11T00:00:00Z",
    "date": "2024-04-11T00:00:00Z",
    "ocid": "ocds-r6ebe6-0000754568",
    "initiationType": "tender",
    "parties": [
        {
            "id": "org-115",
            "name": "Business Gateway/Convention of Scottish Local Authorities (COSLA)",
            "identifier": {
                "legalName": "Business Gateway/Convention of Scottish Local Authorities (COSLA)"
            },
            "address": {
                "streetAddress": "Verity House, 19 Haymarket Yards",
                "locality": "Edinburgh",
                "region": "UK",
                "postalCode": "EH12 5BH"
            },
            "contactPoint": {
                "email": "kieran@cosla.gov.uk",
                "telephone": "+44 1314749212",
                "url": "http://www.publiccontractsscotland.gov.uk"
            },
            "roles": [
                "buyer",
                "centralPurchasingBody"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "National or federal agency/office",
                        "scheme": "TED_CA_TYPE"
                    },
                    {
                        "id": "01",
                        "description": "General public services",
                        "scheme": "COFOG"
                    }
                ],
                "url": "http://www.bgateway.com"
            }
        },
        {
            "id": "org-4",
            "name": "Edinburgh Sheriff Court",
            "identifier": {
                "legalName": "Edinburgh Sheriff Court"
            },
            "address": {
                "locality": "Edinburgh"
            },
            "contactPoint": {
                "url": "http://"
            },
            "roles": [
                "reviewBody"
            ]
        },
        {
            "id": "org-379",
            "name": "Business Gateway/Convention of Scottish Local Authorities (COSLA)",
            "identifier": {
                "legalName": "Business Gateway/Convention of Scottish Local Authorities (COSLA)"
            },
            "address": {
                "streetAddress": "Verity House, 19 Haymarket Yards",
                "locality": "Edinburgh",
                "region": "UK",
                "postalCode": "EH12 5BH"
            },
            "contactPoint": {
                "email": "kieran@cosla.gov.uk",
                "telephone": "+44 1314749212",
                "url": "http://"
            },
            "roles": [
                "buyer",
                "centralPurchasingBody"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "National or federal agency/office",
                        "scheme": "TED_CA_TYPE"
                    },
                    {
                        "id": "01",
                        "description": "General public services",
                        "scheme": "COFOG"
                    }
                ],
                "url": "http://www.bgateway.com"
            }
        },
        {
            "id": "org-380",
            "name": "LUX",
            "identifier": {
                "legalName": "LUX"
            },
            "address": {
                "streetAddress": "27 Maritime Street",
                "locality": "Edinburgh",
                "region": "UKM75",
                "postalCode": "EH6 6SE"
            },
            "contactPoint": {
                "telephone": "+44 7934622037"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme",
                "url": "http://"
            }
        },
        {
            "id": "org-29",
            "name": "Edinburgh Sheriff Court",
            "identifier": {
                "legalName": "Edinburgh Sheriff Court"
            },
            "address": {
                "streetAddress": "27 Chamber Street",
                "locality": "Edinburgh"
            },
            "contactPoint": {
                "url": "http://"
            },
            "roles": [
                "reviewBody",
                "mediationBody"
            ]
        }
    ],
    "buyer": {
        "name": "Business Gateway/Convention of Scottish Local Authorities (COSLA)",
        "id": "org-379"
    },
    "tender": {
        "id": "ocds-r6ebe6-0000754568",
        "title": "Creative Partner for Business Gateway National Unit (BGNU)",
        "description": "The objective of this Tender is to appoint a creative partner to develop and evolve all creative marketing strategies and assets to market the BG services across Scotland.",
        "status": "complete",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "id": "79340000",
                        "scheme": "CPV"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKM"
                    },
                    {
                        "region": "UKM"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amount": 160000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "mainProcurementCategory": "services",
        "submissionMethod": [
            "electronicSubmission"
        ],
        "submissionMethodDetails": "http://www.publiccontractsscotland.gov.uk",
        "tenderPeriod": {
            "endDate": "2024-02-05T12:00:00Z"
        },
        "awardPeriod": {
            "startDate": "2024-02-05T13:00:00Z"
        },
        "documents": [
            {
                "id": "JAN495960",
                "documentType": "contractNotice",
                "title": "Creative Partner for Business Gateway National Unit (BGNU)",
                "description": "The objective of this Tender is to appoint a creative partner to develop and evolve all creative marketing strategies and assets to market the BG services across Scotland.",
                "url": "https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN495960",
                "format": "text/html"
            },
            {
                "id": "economic",
                "documentType": "economicSelectionCriteria"
            },
            {
                "id": "technical",
                "documentType": "technicalSelectionCriteria"
            },
            {
                "id": "JAN495960-1",
                "title": "Full ITT Document",
                "url": "https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN495960&idx=1",
                "datePublished": "2024-01-08T15:49:20Z",
                "dateModified": "2024-01-08T15:49:20Z",
                "format": "application/vnd.openxmlformats-officedocument.wordprocessingml.document"
            },
            {
                "id": "JAN495960-2",
                "title": "Sep 23 Campaign Toolkit",
                "url": "https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN495960&idx=2",
                "datePublished": "2024-01-18T16:55:21Z",
                "dateModified": "2024-01-18T16:55:21Z",
                "format": "application/pdf"
            },
            {
                "id": "JAN495960-3",
                "title": "BG Brand Guidelines",
                "url": "https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN495960&idx=3",
                "datePublished": "2024-01-18T16:58:26Z",
                "dateModified": "2024-01-18T16:58:26Z",
                "format": "application/pdf"
            },
            {
                "id": "APR502908",
                "documentType": "awardNotice",
                "title": "Creative Partner for Business Gateway National Unit (BGNU)",
                "description": "The objective of this Tender is to appoint a creative partner to develop and evolve all creative marketing strategies and assets to market the BG services across Scotland.",
                "url": "https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR502908",
                "format": "text/html"
            }
        ],
        "lots": [
            {
                "id": "1",
                "description": "The objective of this tender is for the appointed supplier to become a creative partner for BGNU, working alongside them on creative strategies, development and campaign activity. We are also seeking the supplier to provide insight and recommendations of best practice which BGNU could adopt. We anticipate the supplier will review and evaluate the ongoing activity, constantly monitoring performance and work with the BG Marketing team to improve results and enhance the offering. Based on this, in a response to this Invitation to Tender, we ask all interested parties to outline: - Relevant experience in providing the services listed under the scope of contract - Team expertise - Insight and understanding of the digital marketing environment - Provide evidence of a previous approach to the development and execution of a multi-channel campaign - Evidence of managing and developing public sector brands - That they meet the criteria of the minimum conditions BGNU seeks a dynamic creative agency to work with us to design and develop multi-channel/digital marketing campaigns and which will deliver measurable results against our business plan objectives. You will be working with our in-house team to devise, design and develop multi-channel campaigns targeted at domestic (Scottish) audiences, using paid, earned and owned channels, and work with our media partner to agree on our media mix and create the assets required. The main aim of this contract is to put in place an agency that can work with us to design, develop, and deliver multichannel campaigns and oversee our digital platforms. There may be additional ad hoc creative requests outside of campaign periods.",
                "status": "complete",
                "value": {
                    "amount": 160000,
                    "currency": "GBP"
                },
                "hasOptions": false,
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "contractPeriod": {
                    "durationInDays": 720
                },
                "hasRenewal": false
            }
        ],
        "bidOpening": {
            "date": "2024-02-05T13:00:00Z",
            "address": {
                "streetAddress": "Edinburgh"
            }
        },
        "contractTerms": {
            "electronicInvoicingPolicy": "allowed"
        },
        "coveredBy": [
            "GPA"
        ],
        "otherRequirements": {
            "requiresStaffNamesAndQualifications": true
        },
        "submissionTerms": {
            "languages": [
                "en"
            ],
            "bidValidityPeriod": {
                "durationInDays": 90
            }
        },
        "classification": {
            "id": "79340000",
            "scheme": "CPV"
        },
        "hasRecurrence": false
    },
    "language": "EN",
    "description": "(SC Ref:762448)",
    "links": [
        {
            "rel": "canonical",
            "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000754568"
        },
        {
            "rel": "canonical",
            "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000754568"
        }
    ],
    "noticetype": "PCS Notice - Website Contract Award Notice",
    "awards": [
        {
            "id": "ocds-r6ebe6-0000754568-1",
            "suppliers": [
                {
                    "id": "org-380",
                    "name": "LUX"
                }
            ],
            "relatedLots": [
                "1"
            ]
        }
    ],
    "contracts": [
        {
            "id": "ocds-r6ebe6-0000754568-1",
            "awardID": "ocds-r6ebe6-0000754568-1",
            "status": "active",
            "value": {
                "amount": 58191,
                "currency": "GBP"
            },
            "dateSigned": "2024-03-14T00:00:00Z"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1239",
                "measure": "bids",
                "value": 13,
                "relatedLot": "1"
            },
            {
                "id": "1240",
                "measure": "smeBids",
                "value": 13,
                "relatedLot": "1"
            },
            {
                "id": "1241",
                "measure": "foreignBidsFromEU",
                "value": 0,
                "relatedLot": "1"
            },
            {
                "id": "1242",
                "measure": "foreignBidsFromNonEU",
                "value": 13,
                "relatedLot": "1"
            },
            {
                "id": "1243",
                "measure": "electronicBids",
                "value": 13,
                "relatedLot": "1"
            }
        ]
    }
}