Notice Information
Notice Title
LEZ Marketing Campaign Phases 4 and 5
Notice Description
Tenders are invited for the LEZ marketing Phases 4 and 5 campaign aim to raise awareness and make sure businesses and households are prepared for LEZ enforcement beginning in Aberdeen, Dundee and Edinburgh in summer 2024.
Lot Information
Lot 1
In line with the LEZ Communications Strategy the next critical phases of the LEZ communications/marketing campaign aim to raise awareness and make sure businesses and households are prepared for LEZ enforcement beginning in Aberdeen, Dundee and Edinburgh in summer 2024. The introduction of LEZs into the cities of Aberdeen, Dundee, and Edinburgh is a PfG commitment intended to protect health and reduce greenhouse gas emissions. The PfG also committed to helping those who would have the most difficulty in making the transition to the introduction of a LEZ. Communications/marketing in Phase 4 will promote the enforcement start dates for each of the cities and encourage drivers to make use of the Transport Scotland Vehicle Checker and make required changes. The campaign will be essential to help drivers avoid incurring PCN charges, but particularly businesses coping with the challenging economic environment (post covid and post Brexit), and low income households in the midst of a cost of living crisis. The scope of this call off is for bought advertising and media associated with LEZs starting in Aberdeen Dundee and Edinburgh. Bought media will be across both traditional (billboards Newspapers tv and radio) and new media (social and digital). The contractor will be required to provide the services for a full range of media including television, radio, press, digital, online, and out of home. The contractor adds significant value by planning media schedules that can best reach a target audience and negotiates best possible rates for media bookings enhancing cost efficiency. Strategic support will be provided by the SG Marketing and TS Environment & Sustainability team as required.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-r6ebe6-0000761760
- Publication Source
- Public Contracts Scotland
- Latest Notice
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR502573
- Current Stage
- Award
- All Stages
- Award
Procurement Classification
- Notice Type
- PCS Notice - Website Contract Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- Not specified
- Awardee Scale
- SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- £508,886 £500K-£1M
Notice Dates
- Publication Date
- 8 Apr 20241 years ago
- Submission Deadline
- Not specified
- Future Notice Date
- Not specified
- Award Date
- 22 Feb 20242 years ago
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Complete
- Awards Status
- Not Specified
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- TRANSPORT SCOTLAND
- Contact Name
- Not specified
- Contact Email
- trunkroadsamframework@transport.gov.scot
- Contact Phone
- +44 1412727100
Buyer Location
- Locality
- GLASGOW
- Postcode
- G1 2AD
- Post Town
- Glasgow
- Country
- Scotland
-
- Major Region (ITL 1)
- TLM Scotland
- Basic Region (ITL 2)
- TLM3 West Central Scotland
- Small Region (ITL 3)
- TLM32 Glasgow City
- Delivery Location
- TLM Scotland
-
- Local Authority
- Glasgow City
- Electoral Ward
- Anderston/City/Yorkhill
- Westminster Constituency
- Glasgow North East
Further Information
Notice Documents
-
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR502573
LEZ Marketing Campaign Phases 4 and 5 - Tenders are invited for the LEZ marketing Phases 4 and 5 campaign aim to raise awareness and make sure businesses and households are prepared for LEZ enforcement beginning in Aberdeen, Dundee and Edinburgh in summer 2024.
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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