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Provision of In- Country Presence South-Asia, Nigeria & Malaysia (GCU)

Glasgow Caledonian University

This public procurement record has 1 release in its history.

Tender

16 Apr 2025 at 01:00

OJEU - F2 - Contract Notice
Summary of the contracting process

Glasgow Caledonian University (GCU) is seeking contractors for the provision of in-country presence in South Asia (excluding Pakistan), Nigeria, and South East Asia to support student recruitment and marketing efforts. The tender falls under the education industry and will encompass locations including India, Nepal, Bangladesh, Sri Lanka, Nigeria, Indonesia, Malaysia, Thailand, Vietnam, and the Philippines. The procurement is currently in the tender stage, with submissions being accepted electronically until 16th May 2025. The contract duration is set for 1080 days, and responses will be assessed by the procurement team at Glasgow Caledonian University, located in Glasgow, UK.

This procurement presents significant opportunities for businesses specialising in international student recruitment and marketing services. Companies with robust networks and strategic capabilities in the specified regions can leverage their local expertise to support GCU's growth objectives. Ideal contenders include those knowledgeable in higher education sectors with a proven track record in driving student enrolment and branding initiatives. The open procedure procurement method allows wide participation, enabling businesses to contribute valuable insights and competitive strategies to bolster GCU's presence and attract potential students from diverse international markets.

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Notice Information

Notice Title

Provision of In- Country Presence South-Asia, Nigeria & Malaysia (GCU)

Notice Description

The University is seeking a Contractor(s) for the provision of In-Country Presence in the South Asia region (excluding Pakistan), Nigeria and South East Asia. The Directorate of Future Students, Marketing and Communications key function is to develop, manage and execute the University's marketing and recruitment strategy, enabling the University to achieve student recruitment targets (all degree levels) from UK and international markets, as well as more broadly build and bolster our brand position and levels of recognition.

Lot Information

In-Country Presence in South Asia (excluding Pakistan)

The University has identified the need for continued South Asia regional presence to support recruitment targets and associated objectives. The South Asia region has been identified through market intelligence and experience as a region with potential to contribute significantly to these targets over the next three years. The priority markets in this region for GCU are India, Nepal, Bangladesh and Sri Lanka. We require the regional presence in South Asia to support recruitment and conversion activities in these priority markets. We require an in regional presence to provide effective, measurable and proven strategic recruitment and conversion support. Based on research and previous experience of the HE sectors; this presence should be in a city hub in India that fits well with our course portfolio and provides the institution with competitive advantage. (i.e. either Mumbai and Delhi). We are requesting recommendations as how best to resource this. The contractor must have capacity and resources in South Asia region to efficiently facilitate the attainment of international targets.

In-Country Presence in Nigeria

Nigeria has been a top recruitment market for GCU for many years. We require an in-country presence to continue to maximise recruitment opportunities for GCU postgraduate courses and to also grow the appeal of GCU undergraduate courses in the market. The in-country presence will build relationships with key sponsors and visit on a regular basis and participate in local events. The regional presence also needs to provide market insights and intelligence that contributes to maximising recruitment opportunities and mitigating risks. In addition to this operational function the University also require full cycle reporting and reflection on engagement to maximise efficiencies. We require an in regional presence to provide effective, measurable and proven strategic recruitment and conversion support. Based on research and previous experience of the HE sectors; this presence should be in a city hub in Nigeria that fits well with our course portfolio and provides the institution with competitive advantage. We are requesting recommendations as how best to resource this. The contractor must have capacity and resources in Nigeria to efficiently facilitate the attainment of international targets.

In-Country Presence in South East Asia

As GCU begins to enter new priority diversification markets in South East Asia, we are seeking an experienced partner capable of supporting GCU in building, acquiring and maintaining market share over time. Five of our priority diversification markets are in South East Asia (Indonesia, Malaysia, Thailand, Vietnam and Philippines). All these markets are at market entry or development stage for GCU, with currently very low enrolment numbers. An in-country presence will serve as the local liaison, fostering consistent communication and relationships with GCU agent network, prospective students and offer holders. By leveraging the local knowledge and cultural understanding, the in-country presence will recommend recruitment and conversion plans to resonate with the target audiences. The representative will conduct information sessions, participate in education fairs, and engage with local schools to actively promote GCU's programmes. The regional presence will provide market insights and intelligence that contributes to maximising recruitment opportunities and mitigating risk in this region. This is crucial for GCU to make informed decisions and adapt its strategies in the dynamic South East Asian region. In addition to this operational function the University also require full cycle reporting and reflection on engagement to maximise efficiencies.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000796371
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR528572
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
OJEU - F2 - Contract Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79411100 - Business development consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
16 Apr 20251 years ago
Submission Deadline
16 May 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Glasgow Caledonian University
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
GLASGOW
Postcode
G4 0BA
Postcode Area
Glasgow
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM3 West Central Scotland
Small Region (ITL 3)
TLM32 Glasgow City
Delivery Location
TLM82 Glasgow City
Local Authority
Glasgow City
Electoral Ward
Anderston/City/Yorkhill
Westminster Constituency
Glasgow North

Further Information

Notice Documents

  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR528572
    Provision of In- Country Presence South-Asia, Nigeria & Malaysia (GCU) - The University is seeking a Contractor(s) for the provision of In-Country Presence in the South Asia region (excluding Pakistan), Nigeria and South East Asia. The Directorate of Future Students, Marketing and Communications key function is to develop, manage and execute the University's marketing and recruitment strategy, enabling the University to achieve student recruitment targets (all degree levels) from UK and international markets, as well as more broadly build and bolster our brand position and levels of recognition.

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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