Notice Information
Notice Title
Strategic Marketing and Communications
Notice Description
The University of Edinburgh's Accommodation, Catering & Events (ACE) department is seeking to establish a contract for its commercial marketing and communications services. This initiative originally aimed to appoint external agencies across three key lots: Paid Advertising and Digital Strategy, Public Relations and Branding & Design, however the former was cancelled during the tender process. By securing expert partners, ACE will enhance brand visibility, streamline communications, and drive commercial success across its portfolio, including The University's year-round hotels, summer accommodation, highland lodges, event services, catering outlets and hospitality services.
Lot Information
Branding and Design
This lot will focus on the creation, development, and execution of the University's commercial branding and design materials to ensure a consistent and impactful visual identity across all commercial initiatives.
Options: The University will have the option to extend this contract by an additional period of 24-months.
Renewal: The University will have the option to extend this contract by an additional period of 24-months.
Paid Digital Advertising and Digital StrategyThe appointed supplier will be responsible for planning, buying, and optimising paid social media/Google campaigns across relevant platforms to drive engagement, brand awareness, and conversions for Accommodation, Catering and Events.. This lot was cancelled during the tender process and no award was made.
Options: The University will have the option to extend this contract by an additional period of 24-months.
Renewal: The University will have the option to extend this contract by an additional period of 24-months.
Public RelationsThis lot encompasses the development and execution of public relations strategies tailored to the tourism and hospitality sector, with a focus on media outreach, brand partnerships, community engagement, and creating strong relationships with local, national, and international media. The goal is to raise the University's profile within the commercial hospitality space, boost its reputation, and drive engagement from key audiences, including potential guests and industry stakeholders.
Options: The University will have the option to extend this contract by an additional period of 24-months.
Renewal: The University will have the option to extend this contract by an additional period of 24-months.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-r6ebe6-0000797930
- Publication Source
- Public Contracts Scotland
- Latest Notice
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV542675
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- OJEU - F3 - Contract Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- Not specified
- Awardee Scale
- SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
79341000 - Advertising services
79341100 - Advertising consultancy services
79341200 - Advertising management services
79341400 - Advertising campaign services
79342000 - Marketing services
79416000 - Public relations services
79416100 - Public relations management services
79416200 - Public relations consultancy services
Notice Value(s)
- Tender Value
- £1,400,000 £1M-£10M
- Lots Value
- £1,400,000 £1M-£10M
- Awards Value
- Not specified
- Contracts Value
- £400,000 £100K-£500K
Notice Dates
- Publication Date
- 4 Nov 20253 months ago
- Submission Deadline
- 1 Jul 2025Expired
- Future Notice Date
- Not specified
- Award Date
- 31 Oct 20253 months ago
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Complete
- Awards Status
- Unsuccessful
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- UNIVERSITY OF EDINBURGH
- Contact Name
- Elliot Freeman
- Contact Email
- elliot.freeman@ed.ac.uk
- Contact Phone
- +44 1316502759
Buyer Location
- Locality
- EDINBURGH
- Postcode
- EH1 1HT
- Post Town
- Edinburgh
- Country
- Scotland
-
- Major Region (ITL 1)
- TLM Scotland
- Basic Region (ITL 2)
- TLM1 East Central Scotland
- Small Region (ITL 3)
- TLM13 City of Edinburgh
- Delivery Location
- TLM75 City of Edinburgh
-
- Local Authority
- City of Edinburgh
- Electoral Ward
- City Centre
- Westminster Constituency
- Edinburgh East and Musselburgh
Further Information
Notice Documents
-
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY531198
Strategic Marketing and Communications - The University of Edinburgh's Accommodation, Catering & Events (ACE) department is seeking to establish a contract for its commercial marketing and communications services. This initiative aims to appoint external agencies across three key lots: Paid Advertising and Digital Strategy, Public Relations and Branding & Design. By securing expert partners, ACE will enhance brand visibility, streamline communications, and drive commercial success across its portfolio, including The University's year-round hotels, summer accommodation, highland lodges, event services, catering outlets and hospitality services. -
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV542675
Strategic Marketing and Communications - The University of Edinburgh's Accommodation, Catering & Events (ACE) department is seeking to establish a contract for its commercial marketing and communications services. This initiative originally aimed to appoint external agencies across three key lots: Paid Advertising and Digital Strategy, Public Relations and Branding & Design, however the former was cancelled during the tender process. By securing expert partners, ACE will enhance brand visibility, streamline communications, and drive commercial success across its portfolio, including The University's year-round hotels, summer accommodation, highland lodges, event services, catering outlets and hospitality services.
Notice URLs
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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