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Search Engine Optimisation Services (SEO)

VisitScotland

This public procurement record has 2 releases in its history.

Award

09 Oct 2025 at 01:00

OJEU - F3 - Contract Award Notice
Tender

11 Jun 2025 at 01:00

OJEU - F2 - Contract Notice
Summary of the contracting process

The recent procurement process by VisitScotland, a public organisation based in Edinburgh, focused on acquiring Search Engine Optimisation (SEO) services. This initiative falls under the marketing and tourism industry category, specifically tagged as services. The procurement method employed was an open procedure, and the contract pertains to Edinburgh, UKM region. Originally tendered on 11th June 2025, it aimed to enhance visibility and online engagement through advanced SEO strategies. The award stage has been completed, with the contract awarded to Big Wednesday on 1st October 2025, reflecting a notable contract value of £370,908. The project offers optional extensions over two one-year periods, indicating potential long-term engagement opportunities for the successful supplier.

VisitScotland's tender for SEO services presents substantial growth prospects for businesses keen on enhancing the digital footprint of clients within the tourism sector. This contract is ideally suited for companies with robust expertise in digital marketing and SEO optimisation, particularly those capable of delivering high-quality data analysis and insights, as these were key assessment criteria. SMEs like Big Wednesday, which succeeded in securing the contract, demonstrate that mid-sized firms with proven technical competence and the capacity for innovation in digital marketing are well-positioned to compete effectively for such opportunities. The focus on quality and competitive pricing makes this an appealing venture within the marketing and tourism domain for businesses looking to expand their portfolio in public sector contracts.

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Notice Information

Notice Title

Search Engine Optimisation Services (SEO)

Notice Description

Search Engine Optimisation services for VisitScotland

Lot Information

Lot 1

The primary requirement is to provide Search Engine Optimisation Services (SEO) for https://www.visitscotland.com. Economic operators may be excluded from this competition if they are in any of the situations referred to in the regulation 58 of the Public Contracts (Scotland) Regulation 2015.

Options: Due to the optional two one-year extensions - see II.2.7

Renewal: Two 12-months extensions

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000801031
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT541138
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72000000 - IT services: consulting, software development, Internet and support

72212220 - Internet and intranet software development services

72212221 - Internet browsing software development services

72421000 - Internet or intranet client application development services

Notice Value(s)

Tender Value
£420,000 £100K-£500K
Lots Value
£420,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£370,908 £100K-£500K

Notice Dates

Publication Date
9 Oct 202510 months ago
Submission Deadline
11 Jul 2025Expired
Future Notice Date
Not specified
Award Date
1 Oct 202511 months ago
Contract Period
Not specified - Not specified
Recurrence
February 2028

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
VisitScotland
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
EDINBURGH
Postcode
EH8 8BG
Postcode Area
Edinburgh
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM Scotland
Local Authority
City of Edinburgh
Electoral Ward
City Centre
Westminster Constituency
Edinburgh East and Musselburgh

Supplier Information

Number of Suppliers
1
Supplier Name

Big Wednesday

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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