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PR Services in North America: Leisure

VisitScotland

This public procurement record has 1 release in its history.

Tender

03 Oct 2025 at 01:00

OJEU - F2 - Contract Notice
Summary of the contracting process

VisitScotland is seeking to engage a full-service Public Relations agency to execute an extensive range of PR activities across the United States and Canada as part of their global brand strategy. The tender, titled "PR Services in North America: Leisure," is an active open procedure focusing on the marketing and tourism industry category. VisitScotland, a body governed by public law, is headquartered in Edinburgh, and is accepting electronic submissions until 4th November 2025, with the process managed through the Public Contracts Scotland platform. This tender is part of the initial tender stage and carries a contract value of £615,000 over a 36-month period, with the potential for two additional 12-month extensions.

This opportunity offers substantial growth potential for businesses specialising in PR services within the travel sector, particularly those with established expertise and understanding of the US and Canadian markets, along with Scotland's attractions. Agencies with advanced insights into the leisure travel sector and media marketplaces, alongside a robust network within the travel trade media, would find themselves well-suited to compete. This procurement is an excellent prospect for agencies seeking to enhance their portfolio with a high-profile client like VisitScotland, offering significant engagement within North American tourism marketing.

How relevant is this notice?

Notice Information

Notice Title

PR Services in North America: Leisure

Notice Description

VisitScotland is looking to contract a full-service Public Relations agency with specialised expertise in the travel sector to deliver a wide portfolio of PR activities in the US and Canada in support of VisitScotland's global brand strategy.

Lot Information

Lot 1

VisitScotland is looking to contract a full-service Public Relations agency with specialised expertise in the travel sector to deliver a wide portfolio of PR activities in the US and Canada in support of VisitScotland's global brand strategy. There is a requirement for a Consumer-focused PR Service and this needs an agency with expert, current knowledge of both the US and Canadian leisure travel sector, media marketplace, trends and consumer insights, and travel trade media, and sound knowledge of Scotland and its attractions for North American visitors

Renewal: up to 2 x 12 month extensions

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000812007
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT540624
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
OJEU - F2 - Contract Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
£615,000 £500K-£1M
Lots Value
£615,000 £500K-£1M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
3 Oct 202510 months ago
Submission Deadline
4 Nov 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
36 months

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
VisitScotland
Additional Buyers

Scottish Government - BrandScotland

Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
EDINBURGH
Postcode
EH8 8BG
Postcode Area
Edinburgh
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
Not specified
Local Authority
City of Edinburgh
Electoral Ward
City Centre
Westminster Constituency
Edinburgh East and Musselburgh

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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