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The Provision of a Media Monitoring and Distribution Platform

Abertay University

This public procurement record has 2 releases in its history.

Award

06 Oct 2026 at 01:00

PCS Notice - Website Contract Award Notice
Tender

27 Jan 2026 at 00:00

PCS Notice - Website Contract Notice
Summary of the contracting process

Abertay University procured two digital communications services for its Dundee campus: a media monitoring and reputation-tracking platform, and a social media management and scheduling platform. The monitoring service is intended to track activity across digital, print and social media, assess sentiment, identify emerging issues, benchmark performance and provide insights for communications planning. The social media tool supports content planning, engagement across channels and performance analytics. Together, the platforms support the University’s digital presence, media intelligence and reputation management, with security and regulatory compliance requirements. Each service was treated as a separate lot. The platforms were expected to work effectively within the University’s digital environment and support integration with its existing systems and standard data exchange mechanisms; direct integration between the two platforms was not required.

The procurement is complete and both lots were awarded to Precise Media Monitoring Ltd / Onclusive. The University used an open procedure, with each lot evaluated and awarded independently; bids were submitted electronically. For the media monitoring and reputation-tracking tool, the contract value is £13,580; four bids were received. For the social media management and scheduling tool, the contract value is £7,000; one bid was received. Both contracts were signed on 8 September 2026 and are active. Each has a stated contract duration of 1,080 days, with an optional 12-month extension. The tender deadline was 6 March 2026. The stated evaluation basis and eligibility requirements are contained in the procurement materials, with no criteria details set out in the available process information.

This award demonstrates demand at Abertay University for media intelligence and social media operations as distinct, specialist platform services. A credible competitor for a future requirement would need to show robust monitoring across digital, print and social channels, with dependable sentiment analysis, issue detection, benchmarking and reporting that can inform strategic communications. For the social media service, the relevant strengths are content planning, cross-channel engagement and analytics. Suppliers should be able to demonstrate secure, compliant platforms that can work within the University’s digital environment and connect with its existing systems using standard exchange mechanisms; the two solutions need not integrate directly with each other. The University awarded both lots to one supplier, although they were assessed separately. Competition differed by lot: the monitoring lot attracted four bids, while the social media lot received one.

How relevant is this notice?

Notice Information

Notice Title

The Provision of a Media Monitoring and Distribution Platform

Notice Description

Abertay University intends to enhance its digital presence, media intelligence and reputation management capabilities through the procurement of two complementary solutions under a four-year contract. The requirement is divided into two lots: Lot 1 - Media Monitoring and Reputation Tracking Tool Lot 2 - Social Media Management and Scheduling Tool These solutions will support proactive monitoring, engagement and reporting across digital, print and social media channels while ensuring operational efficiency, strong security and full regulatory compliance. Each lot will be evaluated and awarded independently. While the solutions are expected to operate effectively alongside one another within the University's wider digital environment, there is no requirement for direct integration between Lot 1 and Lot 2 solutions. Both platforms must, however, support integration with the University's exiting systems and standard exchange mechanisms where appropriate.

Lot Information

Media Monitoring and Reputation Tracking Tool

The successful bidder must provide a comprehensive monitoring and analytics platform capable of tracking media activity across digital, print and social channels. The tool must enable the university to evaluate sentiment, identify emerging issues, benchmark performance and produce reliable insights for strategic communication planning.

Renewal: Optional 12 Month Extension

Social Media Management and Scheduling Tool

The successful bidder must deliver a platform to support streamlined content planning, cross-channel engagement and performance analytics for the University's social media activity.

Renewal: Optional 12 month extension

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000821774
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT565978
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
PCS Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

72400000 - Internet services

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£40,000 Under £100K
Lots Value
£40,000 Under £100K
Awards Value
Not specified
Contracts Value
£20,580 Under £100K

Notice Dates

Publication Date
6 Oct 2026Yesterday
Submission Deadline
6 Mar 2026Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Abertay University
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
DUNDEE
Postcode
DD1 1HG
Postcode Area
Dundee
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM0 Eastern Scotland
Small Region (ITL 3)
TLM03 Angus and Dundee City
Delivery Location
TLM71 Angus and Dundee City
Local Authority
Dundee City
Electoral Ward
Maryfield
Westminster Constituency
Dundee Central

Supplier Information

Number of Suppliers
1
Supplier Name

Precise Media Monitoring Ltd

Further Information

Notice Documents

  • https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN548124&idx=2
    27th January 2026 - The Provision of a Media Monitoring and Distribution Platform - Pricing Schedule
  • https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN548124&idx=1
    27th January 2026 - The Provision of a Media Monitoring and Distribution Platform - ITQ
  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN548124
    The Provision of a Media Monitoring and Distribution Platform - Abertay University intends to enhance its digital presence, media intelligence and reputation management capabilities through the procurement of two complementary solutions under a four-year contract. The requirement is divided into two lots: Lot 1 - Media Monitoring and Reputation Tracking Tool Lot 2 - Social Media Management and Scheduling Tool These solutions will support proactive monitoring, engagement and reporting across digital, print and social media channels while ensuring operational efficiency, strong security and full regulatory compliance. Each lot will be evaluated and awarded independently. While the solutions are expected to operate effectively alongside one another within the University's wider digital environment, there is no requirement for direct integration between Lot 1 and Lot 2 solutions. Both platforms must, however, support integration with the University's exiting systems and standard exchange mechanisms where appropriate.
  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT565978
    The Provision of a Media Monitoring and Distribution Platform - Abertay University intends to enhance its digital presence, media intelligence and reputation management capabilities through the procurement of two complementary solutions under a four-year contract. The requirement is divided into two lots: Lot 1 - Media Monitoring and Reputation Tracking Tool Lot 2 - Social Media Management and Scheduling Tool These solutions will support proactive monitoring, engagement and reporting across digital, print and social media channels while ensuring operational efficiency, strong security and full regulatory compliance. Each lot will be evaluated and awarded independently. While the solutions are expected to operate effectively alongside one another within the University's wider digital environment, there is no requirement for direct integration between Lot 1 and Lot 2 solutions. Both platforms must, however, support integration with the University's exiting systems and standard exchange mechanisms where appropriate.

Open Contracting Data Standard (OCDS)

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