Award

Ask AI about this notice

Summarise, research or assess it with AI

View Markdown

Share this notice

Send this contract to a colleague

Campaign Planning and Delivery & Associated Services (GCU)

Glasgow Caledonian University

This public procurement record has 2 releases in its history.

Award

18 Sep 2026 at 01:00

OJEU - F3 - Contract Award Notice
Tender

03 Feb 2026 at 00:00

OJEU - F2 - Contract Notice
Summary of the contracting process

Glasgow Caledonian University procured campaign planning, delivery and performance services for student recruitment. The work covers measurable recruitment campaigns across domestic and international markets, including higher education sector strategy, performance marketing, media buying, AI-powered campaign planning and organisation tools, and transparent measurement and conversion tracking across platforms. This is a services contract delivered for Glasgow Caledonian University in Glasgow. The requirement is focused on helping the university attract prospective students and improve recruitment performance through planned, delivered and measured campaigns. It is relevant to agencies with higher education marketing experience, international and domestic student recruitment capability, paid media expertise and the ability to connect campaign activity to enquiries, applications or other recruitment outcomes.

The procurement has been completed following an open procedure, with one lot. Seven electronic bids were received, and Penna plc was awarded the contract. The award decision date was 6 March 2026, the contract was signed on 3 June 2026, and the contract is active. The contract value is £1,370,331.08. The initial contract period is 1,080 days, with a potential 24-month extension. Evaluation gave equal weighting to service delivery methodology and price, at 30 points each. Bidders had to name proposed staff and provide, or commit to obtaining before commencement, £5 million employers’ liability insurance and £1 million professional liability insurance. Two years of audited accounts, or an equivalent public source, were also required before award. English was the submission language.

This award demonstrates established demand from a higher education buyer for an agency able to combine recruitment strategy with practical campaign execution and measurable performance. A credible future competitor would need experience of higher education marketing, particularly student recruitment across domestic and international markets, alongside strong performance marketing and media-buying capability. It would also need to use AI-supported planning and organisation tools appropriately, provide transparent cross-platform measurement, and show how campaign activity converts into recruitment results. The requirement favours suppliers that can present suitably qualified delivery staff, robust financial standing and substantial employer’s and professional liability cover. Agencies should be able to evidence a repeatable methodology, manage integrated campaigns and work confidently with a university’s recruitment objectives and reporting requirements.

How relevant is this notice?

Notice Information

Notice Title

Campaign Planning and Delivery & Associated Services (GCU)

Notice Description

The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms

Lot Information

Lot 1

The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms

Renewal: Potential for 24 month extension

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000822099
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=SEP564799
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£1,370,331 £1M-£10M

Notice Dates

Publication Date
18 Sep 20261 months ago
Submission Deadline
6 Mar 2026Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Estimated timing for further notices to be published: Next iteration will be tendered when this contract is due to expire

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Glasgow Caledonian University
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
GLASGOW
Postcode
G4 0BA
Postcode Area
Glasgow
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM3 West Central Scotland
Small Region (ITL 3)
TLM32 Glasgow City
Delivery Location
TLM82 Glasgow City
Local Authority
Glasgow City
Electoral Ward
Anderston/City/Yorkhill
Westminster Constituency
Glasgow North

Supplier Information

Number of Suppliers
1
Supplier Name

Penna Plc

Further Information

Notice Documents

  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB548733
    Campaign Planning and Delivery & Associated Services (GCU) - The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms
  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=SEP564799
    Campaign Planning and Delivery & Associated Services (GCU) - The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

Loading OCDS record...