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Campaign Planning and Delivery & Associated Services (GCU)

Glasgow Caledonian University

This public procurement record has 1 release in its history.

Tender

03 Feb 2026 at 00:00

OJEU - F2 - Contract Notice
Summary of the contracting process

Glasgow Caledonian University, located at 70 Cowcaddens Road, Glasgow, has initiated an open tender process for the procurement of services related to campaign planning and delivery, including performance-led student recruitment. This procurement process falls under the 'Education' industry category and is focused on delivering recruitment solutions both in domestic and international markets. The tender is currently at the "Tender" stage with a deadline for electronic submission set on 6th March 2026, by 12:00 noon. The procurement method used is the open procedure, allowing for transparent and competitive bidding. Interested parties can submit their proposals through the Public Contracts Scotland website.

This tender provides a significant opportunity for businesses specializing in higher education strategy, performance marketing, and media buying services. Agencies equipped with AI-powered tools for campaign planning and organisation, as well as expertise in transparent measurement and conversion tracking, will find this tender ideally suited to their capabilities. It is a chance for such businesses to expand their influence in the education sector by collaborating with a reputable institution like Glasgow Caledonian University. Moreover, with the promise of a potential 24-month extension, successful bidders could look forward to a long-term partnership that supports business growth.

How relevant is this notice?

Notice Information

Notice Title

Campaign Planning and Delivery & Associated Services (GCU)

Notice Description

The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms

Lot Information

Lot 1

The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms

Renewal: Potential for 24 month extension

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000822099
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB548733
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
OJEU - F2 - Contract Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
3 Feb 20266 months ago
Submission Deadline
6 Mar 2026Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Estimated timing for further notices to be published: Next iteration will be tendered when this contract is due to expire

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Glasgow Caledonian University
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
GLASGOW
Postcode
G4 0BA
Postcode Area
Glasgow
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM3 West Central Scotland
Small Region (ITL 3)
TLM32 Glasgow City
Delivery Location
TLM82 Glasgow City
Local Authority
Glasgow City
Electoral Ward
Anderston/City/Yorkhill
Westminster Constituency
Glasgow North

Further Information

Notice Documents

  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB548733
    Campaign Planning and Delivery & Associated Services (GCU) - The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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