This public procurement record has 2 releases in its history.

Award

05 Jun 2026 at 00:00

Tender

02 Mar 2026 at 00:00

Summary of the contracting process

Fife Council, located in Glenrothes, conducted an open procurement process for a project titled "Welcome to Fife Marketing Campaign." The procurement, categorised under services and related to integrated marketing with CPV codes such as 79342100, was aimed at enhancing Fife's visibility as a visitor destination. With Fife as the focus location, the project involved developing a comprehensive marketing strategy to boost traffic to the "Welcome to Fife" website and increase visitor numbers. The award notice was released by the council on 5th June 2026, following the tender process that ended on 1st April 2026. The £332,000 contract was signed with ALT, a small to medium-sized enterprise (SME), on 3rd June 2026, indicating the culmination of the procurement process from planning through to award.

This tender presents significant growth opportunities, particularly for businesses specialising in marketing, advertising, and creative services. SMEs with expertise in digital marketing, campaign strategy, and brand promotion will find this type of procurement beneficial for expanding their portfolio and gaining public sector experience. The open procurement method encourages diverse competition, allowing businesses to showcase creativity and capability, especially those that can align with Fife Council's vision to increase tourism and regional visibility. The contract's potential for future additional purchases and extensions further enhances business development prospects for the winning firm.

How relevant is this notice?

Notice Title

Welcome to Fife Marketing Campaign

Notice Description

Fife Council required to appoint a Contractor with the capability, expertise and creativity to develop and deliver an integrated marketing campaign under the Welcome to Fife brand, to raise awareness of Fife as a visitor destination, increase traffic to the Welcome to Fife website, and to ultimately increase visitor numbers to Fife.

Lot Information

Lot 1

Fife Council required to appoint a Contractor with the capability, expertise and creativity to develop and deliver an integrated marketing campaign under the Welcome to Fife brand, to raise awareness of Fife as a visitor destination, increase traffic to the Welcome to Fife website, and to ultimately increase visitor numbers to Fife.

Options: Fife Council may require additional purchases under this contract which have not been specifically detailed in the "specification" however any additional purchases will be in full accordance with the requirements of Regulation 72 of the Public Contract (Scotland) Regulations 2015

Renewal: The agreement can be extended for a maximum total period of an additional 24 months.

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000824956
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN557421
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79342100 - Direct marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£340,000 £100K-£500K
Lots Value
£340,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£332,000 £100K-£500K

Notice Dates

Publication Date
5 Jun 20261 months ago
Submission Deadline
1 Apr 2026Expired
Future Notice Date
Not specified
Award Date
3 Jun 20261 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
FIFE COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
GLENROTHES
Postcode
KY7 5LT
Post Town
Kirkcaldy
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM0 Eastern Scotland
Small Region (ITL 3)
TLM01 Clackmannanshire and Fife
Delivery Location
TLM72 Clackmannanshire and Fife

Local Authority
Fife
Electoral Ward
Glenrothes Central and Thornton
Westminster Constituency
Glenrothes and Mid Fife

Supplier Information

Number of Suppliers
1
Supplier Name

ALT

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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