D3 Tenders | Behaviour Change Platform

Notice Information

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Notice Title

Behaviour Change Platform

Notice Description

The University of Edinburgh requires the continuation of a bespoke built, University branded behaviour change and engagement platform to support staff and students in taking measurable sustainability actions aligned with the University's Social Responsibility and Sustainability objectives. Over a two-year pilot period, the Jump platform has been fundamentally transformed from a standard commercial product into a bespoke, University of Edinburgh-specific engagement model, of which could not be purchased off the shelf from another provider. This transformation has required sustained and significant investment of internal staff time, expertise and organisational capacity to design, test and embed the platform across the institution.

Lot Information

Lot 1

This contract will be a continuation of a phased pilot project that commenced in February 2023. The project was designed to test the effectiveness of digital behaviour change platforms in embedding sustainability into the daily lives of staff and students. The initial vision was to use gamification and targeted engagement to drive meaningful, measurable behaviour change aligned with the University's sustainability and net zero ambitions. Following market research and engagement with suppliers active within the UK higher education sector, the University piloted a Sustainability Rewards App beginning in February 2023. Two suppliers were piloted in parallel across two academic semesters (February 2023 - October 2024) to assess relative effectiveness, engagement levels and alignment with the University of Edinburgh context. From November 2024 onwards, the pilot continued exclusively with Green Rewards Limited (Jump), as this platform demonstrated stronger alignment with the University's audience, objectives and engagement needs. During this period, Jump developed bespoke features, content and engagement approaches tailored specifically to the University of Edinburgh, including role-specific and discipline-relevant content. Over a two-year pilot period, the Jump platform has been fundamentally transformed from a standard commercial product into a bespoke, University of Edinburgh-specific engagement model, of which could not be purchased off the shelf from another provider. This transformation has required sustained and significant investment of internal staff time, expertise and organisational capacity to design, test and embed the platform across the institution. The platform now supports engagement across all Colleges, Schools and Professional Services, with content, challenges and campaigns tailored to specific roles, disciplines and operational contexts. This cultural and operational embedding goes beyond technical configuration and represents a co-developed approach to behaviour change that is closely aligned with the University's values, structures and sustainability objectives. During the pilot phase, the University deliberately deferred deeper technical integrations (for example with University systems such as EASE) due to the experimental nature of the project. However, medium-term plans explicitly include such integrations, building on the validated platform and established user base. These future integration plans further increase switching risk and reinforce the need for continuity of supplier.. The contract runs from 1st February 2026 to 31st July 2027. Following this initial 18-month period, the University will have the option to extend annually, up to a maximum of three-years.

Procurement Information

The justification for proceeding without competition is based on the specific technical and functional configuration of the existing platform as deployed at the University of Edinburgh. During the pilot period, the Jump platform has been developed into a bespoke institutional solution that mirrors the University's internal governance structures, reporting hierarchies and sustainability metrics. This includes co-developed content architecture, role- and discipline-specific engagement logic, and reporting frameworks aligned to institutional decision-making, oversight and evaluation requirements. These technical elements have been iteratively designed, tested and validated through live operation across all Colleges, Schools and Professional Services. While other suppliers may offer superficially similar services, no alternative solution is currently capable of meeting these requirements in a comparable, validated form without significant redevelopment and revalidation, which would disrupt continuity, negate pilot learning and impact delivery aligned to strategic priorities.

Notice Details

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Publication & Lifecycle

Open Contracting ID: ocds-r6ebe6-0000826173
Publication Source: Public Contracts Scotland
Latest Notice: https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR551480
Current Stage: Award
All Stages: Award

Procurement Classification

Notice Type: PCS Notice - Website Contract Award Notice
Procurement Type: Standard
Procurement Category: Goods
Procurement Method: Limited
Procurement Method Details: Award procedure without prior publication of a call for competition
Tender Suitability: Not specified
Awardee Scale: SME

Common Procurement Vocabulary (CPV)

CPV Divisions: 48 - Software package and information systems
CPV Codes: 48900000 - Miscellaneous software package and computer systems

Notice Value(s)

Tender Value: Not specified
Lots Value: Not specified
Awards Value: Not specified
Contracts Value: £147,468 £100K-£500K

Notice Dates

Publication Date: 11 Mar 20264 days ago
Submission Deadline: Not specified
Future Notice Date: Not specified
Award Date: 10 Mar 20265 days ago
Contract Period: Not specified - Not specified
Recurrence: Not specified

Notice Status

Tender Status: Complete
Lots Status: Complete
Awards Status: Not Specified
Contracts Status: Active

Buyer & Supplier

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Contracting Authority (Buyer)

Main Buyer: UNIVERSITY OF EDINBURGH
Contact Name: Available with D3 Tenders Premium →
Contact Email: Available with D3 Tenders Premium →
Contact Phone: Available with D3 Tenders Premium →

Buyer Location

Locality: EDINBURGH
Postcode: EH1 1HT
Post Town: Edinburgh
Country: Scotland
Major Region (ITL 1): TLM Scotland
Basic Region (ITL 2): TLM1 East Central Scotland
Small Region (ITL 3): TLM13 City of Edinburgh
Delivery Location: TLM75 City of Edinburgh
Local Authority: City of Edinburgh
Electoral Ward: City Centre
Westminster Constituency: Edinburgh East and Musselburgh

Supplier Information

Number of Suppliers: 1
Supplier Name: GREEN REWARDS

Further Information

Notice Documents

https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR551480
Behaviour Change Platform - The University of Edinburgh requires the continuation of a bespoke built, University branded behaviour change and engagement platform to support staff and students in taking measurable sustainability actions aligned with the University's Social Responsibility and Sustainability objectives. Over a two-year pilot period, the Jump platform has been fundamentally transformed from a standard commercial product into a bespoke, University of Edinburgh-specific engagement model, of which could not be purchased off the shelf from another provider. This transformation has required sustained and significant investment of internal staff time, expertise and organisational capacity to design, test and embed the platform across the institution.

Notice URLs

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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