Tender

Paid Social Media Planning, Paid Search and Google Advertising

ROYAL BOTANIC GARDEN EDINBURGH

This public procurement record has 1 release in its history.

Tender

10 Apr 2026 at 00:00

Summary of the contracting process

The Royal Botanic Garden Edinburgh (RBGE) is seeking a service provider for its "Paid Social Media Planning, Paid Search and Google Advertising" project. This active tender falls within the education industry category and covers services related to digital advertising, aiming to enhance awareness of RBGE and its seasonal campaigns. The procurement process follows an open procedure, allowing electronic submissions. The deadline for submissions is 8th May 2026, by 12:00 PM, and the work is scheduled to commence in June 2026, continuing until June 2027. The estimated contract value is £90,000, and the services will focus on the UKM75 region, specifically enhancing RBGE's presence and visitation campaigns.

This tender offers significant business growth opportunities, particularly for firms specialising in digital advertising and marketing services. Businesses that can provide innovative social media and search engine advertising solutions will find this project well-suited to their capabilities. Companies meeting the economic selection criteria, including a minimum annual turnover of £300k and requisite insurance, are encouraged to participate. Given the contract's focus on awareness building and digital engagement, firms with expertise in executing creative, high-impact digital marketing strategies will find this contract particularly advantageous.

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How relevant is this notice?

Notice Title

Paid Social Media Planning, Paid Search and Google Advertising

Notice Description

Our primary objectives for digital advertising services are to increase awareness of the Royal Botanic Garden Edinburgh and its three regional gardens and seasonal visitation campaigns highlighting what's on. We are looking to achieve our objectives by implementing creative digital advertising campaigns. RBGE anticipate the contract and business as usual work to commence in June 2026 and continue until June 2027.

Lot Information

Lot 1

Digital advertising services are to increase awareness of the Royal Botanic Garden Edinburgh and its three regional gardens and seasonal visitation campaigns highlighting what's on. We are looking to achieve our objectives by implementing creative digital advertising campaigns.

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000829084
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR553605
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
PCS Notice - Website Contract Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£90,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
10 Apr 20262 days ago
Submission Deadline
8 May 20264 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
ROYAL BOTANIC GARDEN EDINBURGH
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
EDINBURGH
Postcode
EH3 5LR
Post Town
Edinburgh
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM75 City of Edinburgh

Local Authority
City of Edinburgh
Electoral Ward
Inverleith
Westminster Constituency
Edinburgh North and Leith

Further Information

Notice Documents

  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR553605
    Paid Social Media Planning, Paid Search and Google Advertising - Our primary objectives for digital advertising services are to increase awareness of the Royal Botanic Garden Edinburgh and its three regional gardens and seasonal visitation campaigns highlighting what's on. We are looking to achieve our objectives by implementing creative digital advertising campaigns. RBGE anticipate the contract and business as usual work to commence in June 2026 and continue until June 2027.

Open Contracting Data Standard (OCDS)

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