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Provision of Media Advertising Services

South Ayrshire Council

This public procurement record has 2 releases in its history.

Award

19 Aug 2026 at 01:00

OJEU - F3 - Contract Award Notice
Tender

15 May 2026 at 01:00

OJEU - F2 - Contract Notice
Summary of the contracting process

South Ayrshire Council commissioned media advertising services to meet its advertising requirements, with most activity expected to involve local newspapers and other local media. The work is a communications and advertising service, covering media advertising rather than the supply of printed goods. The Council is the buying organisation and the service is for its requirements in South Ayrshire, with the procurement associated with Ayr. The main classification is CPV 79341000, advertising services. The requirement was structured as a single lot and called for a suitably experienced supplier. It is relevant to media-buying agencies, advertising agencies and suppliers with established relationships with local newspapers and media outlets, particularly those able to manage public-sector advertising requirements.

The procurement is complete and has been awarded following an open procedure. Advertisingworks Scotland Ltd was selected for the single lot, and the contract is active. The contract value is £181,407.02 excluding any unspecified treatment of tax, in GBP. The contract was signed on 17 August 2026. The tender deadline and bid opening were 19 June 2026 at 12:00 UTC, and the award period began on that date. The contract duration is 1,440 days, with renewal information referring to March 2030; recurrence is also recorded for March 2030. Four bids were received, all from SMEs and all submitted electronically. The lot’s award criteria were 40% quality and 60% price. Contract performance terms separately record 60% quality and 40% price.

This award confirms a recurring requirement from South Ayrshire Council for managed media advertising, particularly placement in local newspapers and local media. A credible future competitor would need demonstrable experience delivering advertising services for a public-sector or similarly structured organisation, together with the ability to plan, place and manage campaigns across relevant local outlets. The requirement for staff names and qualifications indicates that the Council will expect a clearly identified, suitably qualified delivery team rather than an anonymous buying channel. Suppliers should be able to demonstrate reliable operational capacity, responsive account management and effective control of advertising spend. The competition attracted four SME bids, showing that the requirement is accessible to smaller specialist agencies as well as larger media businesses.

How relevant is this notice?

Notice Information

Notice Title

Provision of Media Advertising Services

Notice Description

South Ayrshire Council requires a suitably experienced supplier to provide Media Advertising Services for the Council's advertising requirements, the majority of which will be in local newspapers and media.

Lot Information

Lot 1

South Ayrshire Council requires a suitably experienced supplier to provide Media Advertising Services for the Council's advertising requirements, the majority of which will be in local newspapers and media.

Renewal: March 2030

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000832113
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG562689
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

22 - Printed matter and related products

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

22462000 - Advertising material

79340000 - Advertising and marketing services

79341000 - Advertising services

79341100 - Advertising consultancy services

79341200 - Advertising management services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£181,407 £100K-£500K

Notice Dates

Publication Date
19 Aug 20262 weeks ago
Submission Deadline
19 Jun 2026Expired
Future Notice Date
Not specified
Award Date
17 Aug 20262 weeks ago
Contract Period
Not specified - Not specified
Recurrence
March 2030

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
South Ayrshire Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
AYR
Postcode
KA7 1DR
Postcode Area
Kilmarnock
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM9 Southern Scotland
Small Region (ITL 3)
TLM94 South Ayrshire
Delivery Location
TLM94 South Ayrshire
Local Authority
South Ayrshire
Electoral Ward
Ayr West
Westminster Constituency
Ayr, Carrick and Cumnock

Supplier Information

Number of Suppliers
1
Supplier Name

Advertisingworks Scotland Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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