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PURCH2971 Provision of Integrated Marketing and Communications Support in China

University of Glasgow

This public procurement record has 1 release in its history.

Tender

19 Jun 2026 at 01:00

OJEU - F2 - Contract Notice
Summary of the contracting process

The University of Glasgow is conducting a procurement process titled "PURCH2971 Provision of Integrated Marketing and Communications Support in China," with an emphasis on the education sector. This tender is being managed under the Competitive Procedure with Negotiation in accordance with Regulation 30 of the Public Contract (Scotland) Regulations 2015. The tender process is currently in the active stage, with electronic submissions required by 21st July 2026. The contract seeks to appoint a partner with a robust local market presence in China to advance the University's marketing and recruitment objectives over a year-long period, potentially extendable by up to 12 months. All procurement activities will occur electronically through Public Contracts Scotland.

This tender provides significant opportunities for businesses that specialise in integrated marketing, communications, and student recruitment, especially those with a strong foothold or operations in China. Firms with expertise in brand positioning, media relations, social media engagement, and data-led marketing approaches are likely to find this opportunity beneficial for their portfolio. Furthermore, businesses with an ability to engage with Key Opinion Leaders and execute paid campaigns would be ideally suited to compete for this contract, enabling them to foster business growth through collaboration with a prestigious European higher education institution.

How relevant is this notice?

Notice Information

Notice Title

PURCH2971 Provision of Integrated Marketing and Communications Support in China

Notice Description

PURCH2971 Provision of Integrated Marketing and Communications Support in China for the Period of 1 Year with the option to extend for a period of up to 12 months. This procurement process is being conducted using the Competitive Procedure with Negotiation (CPN) in accordance with the requirements of Regulation 30 of the PC(S)R 2015. Although this procurement is being conducted under the Competitive Procedure with Negotiation (CPN), it is structured differently from a typical CPN process. This approach has been adopted to enhance the efficiency of evaluating supplier responses across both stages (SPD and ITT). Tender documents available from Public Contracts Scotland. Tender returns should be submitted via Public Contracts Scotland, no paper copies will be accepted. Should paper tenders be submitted, they will be rejected. Further to this any questions or communications regarding individual tender exercises must be sent via the Public Contracts Scotland Portal. Tender queries received through any other channel will not be answered. Should users of Public Contracts Scotland have any problems with the web site they should contact website Support Desk, contact details can be found by following the 'Contact Us' option on the left hand menu at http://www.publiccontractsscotland.gov.uk/default.aspx

Lot Information

Lot 1

PURCH2971 Provision of Integrated Marketing and Communications Support in China for the Period of 1 Year with the option to extend for a period of up to 12 months. The University of Glasgow is seeking to appoint a partner agent with local China market presence and expertise to support the development and delivery of an integrated, full-funnel marketing, communications, and student recruitment approach within the China market. The successful bidder will help strengthen the University's reputation, visibility and student recruitment performance in China through a localised, data-led approach spanning brand positioning, media relations, social media amplification, Key Opinion Leader (KOL) engagement, and paid campaign activity. For detailed specification please see PURCH2971 - Schedule 1A - Invitation to Tender Goods or Services

Renewal: Option to extend for a period of up to 12 months

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000835102
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN558359
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
OJEU - F2 - Contract Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive procedure with negotiation
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
19 Jun 20262 months ago
Submission Deadline
21 Jul 2026Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
University of Glasgow
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
GLASGOW
Postcode
G12 8QQ
Postcode Area
Glasgow
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM3 West Central Scotland
Small Region (ITL 3)
TLM32 Glasgow City
Delivery Location
TLM82 Glasgow City
Local Authority
Glasgow City
Electoral Ward
Hillhead
Westminster Constituency
Glasgow North

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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