Aberdeen Destination Marketing and Development Service

Notice Information

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Notice Title

Aberdeen Destination Marketing and Development Service

Notice Description

Aberdeen City Council is seeking market engagement to inform the potential procurement of a city-focused Aberdeen Destination Marketing and Development Service, funded through the Aberdeen Visitor Levy, which is due to apply from 1 April 2027. The proposed service would support Aberdeen's position as a leading visitor destination by delivering destination marketing, city promotion, market intelligence, business engagement, product development and visitor economy development activity. It would seek to increase awareness of Aberdeen, grow visitor numbers and length of stay, support accommodation demand, amplify the city's cultural, events, heritage, hospitality, leisure and business tourism offer, and contribute to the city's wider economic transition. The service is expected to focus on Aberdeen city while recognising that the wider regional offer -- including landscapes, coastline, castles, golf, food and drink, outdoor activity and touring itineraries -- forms an important part of the destination proposition. The Council is also interested in how the service should interface with convention bureau and business events activity where this supports additional visitors, bed nights and economic value for the city. This Prior Information Notice is for market engagement only. It is not a call for competition and does not commit the Council to a procurement, contract award or any particular delivery model.

Lot Information

Lot 1

Aberdeen City Council is considering the procurement of an Aberdeen Destination Marketing and Development Service to support the objectives of the Aberdeen Visitor Levy and the sustainable growth of the city's visitor economy. The service is expected to be delivered as a city-focused programme for Aberdeen. Its purpose will be to promote Aberdeen as a distinctive destination for leisure and business visitors, encourage people to visit, stay longer and spend more, and support the development of a strong visitor offer across the city's venues, events, festivals, culture, attractions, hospitality and tourism businesses. The anticipated scope may include destination marketing and communications, city promotion, business engagement, visitor economy development, product and itinerary development, travel trade support, market intelligence, performance evaluation and reporting. Where included within the final scope, the service may also interface with convention bureau and business events activity where this supports additional visitors, accommodation bed nights and economic value for Aberdeen. The service will be expected to complement, rather than duplicate, wider regional destination activity, while maintaining a clear focus on improving Aberdeen's position as a visitor destination. It will also be expected to support transparent public reporting on the use and impact of Visitor Levy proceeds, including evidence of outputs, outcomes and performance against agreed indicators. This notice is intended to inform market engagement and procurement planning. Any future procurement will be subject to Council approvals, final service specification, available budget and the applicable procurement process.

Notice Details

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Publication & Lifecycle

Open Contracting ID: ocds-r6ebe6-0000837836
Publication Source: Public Contracts Scotland
Latest Notice: https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL560476
Current Stage: Planning
All Stages: Planning

Procurement Classification

Notice Type: OJEU - F1 - Prior Information Notice
Procurement Type: Standard
Procurement Category: Services
Procurement Method: Not Specified
Procurement Method Details: Not specified
Tender Suitability: Not specified
Awardee Scale: Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

63 - Supporting and auxiliary transport services; travel agencies services

75 - Administration, defence and social security services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

63513000 - Tourist information services

75125000 - Administrative services related to tourism affairs

79340000 - Advertising and marketing services

79342000 - Marketing services

79411100 - Business development consultancy services

79413000 - Marketing management consultancy services

79951000 - Seminar organisation services

79956000 - Fair and exhibition organisation services

Notice Value(s)

Tender Value: £900,000 £500K-£1M
Lots Value: Not specified
Awards Value: Not specified
Contracts Value: Not specified

Notice Dates

Publication Date: 20 Jul 20263 days ago
Submission Deadline: Not specified
Future Notice Date: 10 Nov 20264 months to go
Award Date: Not specified
Contract Period: Not specified - Not specified
Recurrence: Not specified

Notice Status

Tender Status: Planned
Lots Status: Planned
Awards Status: Not Specified
Contracts Status: Not Specified

Buyer & Supplier

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Contracting Authority (Buyer)

Main Buyer: ABERDEEN CITY COUNCIL
Contact Name: Available with D3 Tenders Premium →
Contact Email: Available with D3 Tenders Premium →
Contact Phone: Available with D3 Tenders Premium →

Buyer Location

Locality: ABERDEEN
Postcode: AB16 5GB
Post Town: Aberdeen
Country: Scotland
Major Region (ITL 1): TLM Scotland
Basic Region (ITL 2): TLM5 North Eastern Scotland
Small Region (ITL 3): TLM50 Aberdeen City and Aberdeenshire
Delivery Location: TLM50 Aberdeen City and Aberdeenshire
Local Authority: Aberdeen City
Electoral Ward: Midstocket/Rosemount
Westminster Constituency: Aberdeen North

Further Information

Notice Documents

https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL560476&idx=1
20th July 2026 - Market Engagement submission Form
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL560476
Aberdeen Destination Marketing and Development Service - Aberdeen City Council is seeking market engagement to inform the potential procurement of a city-focused Aberdeen Destination Marketing and Development Service, funded through the Aberdeen Visitor Levy, which is due to apply from 1 April 2027. The proposed service would support Aberdeen's position as a leading visitor destination by delivering destination marketing, city promotion, market intelligence, business engagement, product development and visitor economy development activity. It would seek to increase awareness of Aberdeen, grow visitor numbers and length of stay, support accommodation demand, amplify the city's cultural, events, heritage, hospitality, leisure and business tourism offer, and contribute to the city's wider economic transition. The service is expected to focus on Aberdeen city while recognising that the wider regional offer -- including landscapes, coastline, castles, golf, food and drink, outdoor activity and touring itineraries -- forms an important part of the destination proposition. The Council is also interested in how the service should interface with convention bureau and business events activity where this supports additional visitors, bed nights and economic value for the city. This Prior Information Notice is for market engagement only. It is not a call for competition and does not commit the Council to a procurement, contract award or any particular delivery model.

Notice URLs

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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