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Digital Communications - Email Marketing

East Ayrshire Council

This public procurement record has 1 release in its history.

Award

18 Aug 2026 at 01:00

PCS Notice - Website Contract Award Notice
Summary of the contracting process

East Ayrshire Council procured an email communications platform to support its digital communications and email marketing activity. This is a cloud software service, classified under CPV 72268000 (software supply services), rather than a construction or physical supply requirement. The service is for delivery in East Ayrshire, with the council as the buying organisation. The requirement was placed as one lot and concerns the council’s use of a hosted platform for managing email communications. Businesses relevant to this opportunity are providers of cloud-based email marketing, digital communications or related software services, particularly those able to support a public-sector organisation with a managed platform rather than a one-off consultancy or standalone development project.

The procurement has been completed and the contract was awarded to Forfront Ltd. It was a direct award through the Crown Commercial Service G-Cloud 14 framework, RM1557.14, Lot 2 for cloud software, using an award procedure without prior publication of a competition notice. The contract value is £54,400 including the stated currency of GBP. The contract was signed on 12 June 2026 and is recorded as active. One bid was received, from an SME, and it was submitted electronically. The award relates to the single email communications platform lot. The process was evaluated through the framework’s direct-award route rather than an open competition, and the tender is recorded as complete.

This award indicates a defined requirement within East Ayrshire Council for a hosted email marketing and digital communications platform, at a scale suited to an SME cloud-software provider. A credible future competitor would need a reliable, managed service for creating, distributing and supporting email communications, together with the operational capacity to serve a local authority. Familiarity with public-sector cloud purchasing routes, especially the G-Cloud framework and its cloud-software category, would be commercially relevant because this buyer used that route for the award. Suppliers should be able to demonstrate a mature software service, dependable support and appropriate handling of council communications, rather than offering only campaign advice, creative work or bespoke development.

How relevant is this notice?

Notice Information

Notice Title

Digital Communications - Email Marketing

Notice Description

Email communications platform

Lot Information

Lot 1

Email communications platform. Direct Award via CCS G-Cloud 14 RM1557.14 (Lot 2 - Cloud Software) Framework

Procurement Information

Direct Award via CCS G-Cloud 14 RM1557.14 (Lot 2 - Cloud Software)

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000840418
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG562526
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
PCS Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72268000 - Software supply services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£54,400 Under £100K

Notice Dates

Publication Date
18 Aug 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
12 Jun 20262 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
East Ayrshire Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
KILMARNOCK
Postcode
KA3 7BU
Postcode Area
Kilmarnock
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM9 Southern Scotland
Small Region (ITL 3)
TLM93 North Ayrshire and East Ayrshire
Delivery Location
TLM93 North Ayrshire and East Ayrshire
Local Authority
East Ayrshire
Electoral Ward
Kilmarnock East and Hurlford
Westminster Constituency
Kilmarnock and Loudoun

Supplier Information

Number of Suppliers
1
Supplier Name

Forfront Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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