This public procurement record has 1 release in its history.

Summary of the contracting process

East Ayrshire Council procured Engagement HQ, a cloud-based email marketing and campaigns enablement service. The requirement is to support communication between the council and subscribers through email marketing and campaigns, including the software capability needed to manage that communication. It is a services contract delivered for East Ayrshire. The procurement was managed by East Ayrshire Council, a local authority. The requirement was classified under CPV 72268000, covering software supply services. The service is associated with the council’s subscriber communications and campaign activity, so relevant suppliers are providers of cloud software for email marketing, campaign management and related digital engagement functions.

This procurement is complete and has been awarded following a limited procedure without prior publication of a competition. East Ayrshire Council made a direct award through the G-Cloud 14 Framework Agreement, RM1557.14, Lot 2 for cloud software, after a supplier search identified only one supplier. Granicus-Firmstep Ltd was selected, with one bid recorded, and the contract was signed on 15 June 2026. The active contract is valued at £49,500 GBP. The procurement covered one lot: an email marketing and campaigns service enabling communication with subscribers. The recorded bid was submitted electronically by an SME. The procurement is covered by the Government Procurement Agreement.

For competing suppliers, this award demonstrates demand from East Ayrshire Council for a managed cloud software service supporting subscriber email marketing and campaign communications. A credible provider would need an established email marketing and campaign platform, suitable cloud delivery, and the ability to enable reliable communication between the council and its subscribers. Experience of public-sector digital communications would help demonstrate understanding of governance, service users and campaign requirements. Suppliers seeking similar work through public-sector frameworks would also need an eligible cloud software offering and the capability to respond to direct-award searches. The award to an SME indicates that this requirement can be delivered by a focused specialist rather than only by a large technology provider.

How relevant is this notice?

Notice Title

Engagement HQ

Notice Description

Email marketing and campaigns enablement

Lot Information

Lot 1

Service to enable communication between parties to communicate with subscribers by email marketing and campaigns. Direct Award via the G-Cloud 14 Framework Agreement RM1557.14 (Lot 2 - Cloud Software)

Procurement Information

Direct Award via G-Cloud 14 Framework Agreement RM1557.14 - (Lot 2 - Cloud Software) as only one supplier identified through supplier search.

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000840436
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG562536
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
PCS Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support


CPV Codes

72268000 - Software supply services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£49,500 Under £100K

Notice Dates

Publication Date
18 Aug 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
15 Jun 20262 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
East Ayrshire Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
KILMARNOCK
Postcode
KA3 7BU
Postcode Area
Kilmarnock
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM9 Southern Scotland
Small Region (ITL 3)
TLM93 North Ayrshire and East Ayrshire
Delivery Location
TLM93 North Ayrshire and East Ayrshire

Local Authority
East Ayrshire
Electoral Ward
Kilmarnock East and Hurlford
Westminster Constituency
Kilmarnock and Loudoun

Supplier Information

Number of Suppliers
1
Supplier Name

Granicus-Firmstep Ltd

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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