Leisure Member Bespoke Customer Journey Communication System
Description: Active Blackpool are seeking a partnership with an external company to work with the service to create and deliver bespoke customer journey communication to drive participation in physical activity and increase commercial revenue. The successful bidder will be required to gain a full understanding of Active Blackpool's service and objectives and how the bespoke customer journey will form an important part achieving these aims. The aim of implementation would be to utilise existing available datasets to identify individual member usage and preferences and use API's to channel this data into centralised system. This system would then be used to create automated processes to ensure appropriate communications are sent out to individual members.
Summary: Blackpool Council, a sub-central government authority in the United Kingdom, is currently in the tender stage of procuring a "Leisure Member Bespoke Customer Journey Communication System." The project aims to create a partnership with a company to develop and implement a bespoke communication system that will leverage data to enhance member engagement and increase revenue. The open procedure procurement is classified under software supply services and is taking place in the UKD42 region. The estimated gross value of the contract is £235,200, with submissions due electronically by 19th February 2026. Interested parties should note that enquiries must be made by 12th February 2026. The contract is expected to start on 1st April 2026 and conclude by 31st March 2028, with options for renewal.