Tender

Marketing and Communications Support

NATIONAL ARMY MUSEUM

This public procurement record has 1 release in its history.

Tender

17 May 2021 at 14:36

Tender Notice
Summary of the contracting process

The National Army Museum, located in London, is seeking a partner for its "Marketing and Communications Support" tender, aimed at enhancing the Chelsea History Festival scheduled for 22-26 September 2021. The procurement process is currently at the Tender stage, with submissions due by 28 May 2021. The budget for this project is set at £17,000 and will involve the delivery of an integrated marketing and communications plan that targets various audience segments, including historians, general attendees, and families. This project is classified under marketing services and includes consultancy services specific to marketing management.

This tender presents a valuable opportunity for businesses engaged in marketing and communications, especially those specialising in cultural events and audience engagement. Small and medium-sized enterprises (SMEs) that have experience in similar projects could excel in competing for this contract, particularly those with a track record of enhancing public participation and awareness in festivals or cultural initiatives. The focus on increasing footfall and ticket sales also suggests potential for businesses that can creatively attract diverse audiences, including families and history enthusiasts.

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Notice Information

Notice Title

Marketing and Communications Support

Notice Description

The National Army Museum (NAM), on behalf of the Chelsea History Festival is looking to appoint a suitable partner to work with the Chelsea History Festival and in-house programme team of the NAM to produce and deliver an integrated marketing and communications plan which generates coverage, drives footfall and ticket sales to the Festival whilst also building awareness of the festival for future years. If you are interested in tendering for this interesting project, this document provides the following information: Background on the Chelsea History Festival Scope of services Budget Indicative timescale Tender process Appendices Annexes This year the Festival returns, running from the 22 - 26 September 2021 with the aim of bringing people back safely to the Royal Hospital Road and the mission of creating a stage in the heart of Chelsea for world class speakers, authors and performers who entertain, inspire and educate through the power of local, national and global history. In addition to its speaker programme the festival will grow its outdoor offer in order to appeal to a wider audience of families, history lovers and supporters from the local community. The Festival will also maintain a digital programme this year - although the scale of this will reduced to that of produced in 2020. The appointed company will utilise the NAM's audience segmentation model (to develop and shape the integrated Marketing and Communications Plan for the Festival. The Festival programme will appeal to audiences across the segmentation model, however the key segments which we seek to target for this year's festival are: * Historians - Enthusiasts, Military Detectives and History Lovers * Generalists - Love to Learns * Transactors - For the Kids We would like to attract both new audiences and previous attendees to the Festival. Families will also be an important focus as will attracting attendees of the Chelsea Flower Show, the dates of which co-incide with the Festival.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-01e95b09-ed8b-4008-8fa3-6d254323bd32
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/c011a241-c627-41ea-a870-b5045cf0164e
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Competitive quotation (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services

CPV Codes

79342000 - Marketing services

79413000 - Marketing management consultancy services

92500000 - Library, archives, museums and other cultural services

Notice Value(s)

Tender Value
£17,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
17 May 20214 years ago
Submission Deadline
28 May 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
6 Jun 2021 - 31 Oct 2021 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NATIONAL ARMY MUSEUM
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW3 4HT
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI33 Kensington & Chelsea and Hammersmith & Fulham
Delivery Location
Not specified
Local Authority
Kensington and Chelsea
Electoral Ward
Royal Hospital
Westminster Constituency
Chelsea and Fulham

Further Information

Notice URLs

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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