Award

Visitor Economy PR Campaign

HEREFORDSHIRE COUNCIL

This public procurement record has 1 release in its history.

Award

19 Aug 2021 at 08:44

Summary of the contracting process

Herefordshire Council has awarded a contract for a Visitor Economy PR Campaign, aimed at delivering a creative and engaging promotional campaign during the autumn of 2021 and spring of 2022. This procurement falls under the services industry category, particularly focussed on recreational, cultural, and sporting services. The tender process was completed on 9 August 2021, and the contract is set to run from 11 August 2021 until 31 March 2022. This initiative seeks to build upon a previous successful campaign, indicating a commitment to further investment in enhancing the local visitor economy.

This contract presents valuable opportunities for PR agencies that specialise in tourism and cultural marketing, alongside those offering market research and business consultancy services. Given the focus on innovative public relations, businesses that excel in creative communication strategies, particularly in the West Midlands region, could greatly benefit from this tender. Engaging with Herefordshire Council can lead to strengthened partnerships and the chance to influence and shape local tourism initiatives, thereby fostering business growth in the sector.

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Notice Title

Visitor Economy PR Campaign

Notice Description

Herefordshire Council is seeking PR support to deliver a creative, innovative and engaging visitor economy focussed campaign in the autumn 2021 and spring 2022. Following the successful delivery of a previous campaign between July 2021 and July 2022 we are now seeking a PR agency to work alongside marketing and media buying agencies (subject to separate tenders) to deliver the next phase of the campaign. NOTE: THIS IS AN AWARD NOTICE FOR A QUOTATION EXERCISE UNDERTAKEN WITH A LIMITED NUMER OF SUPPLIERS (8) IN LINE WITH THE COUNCIL'S CONTRACT PROCEDURE RULES.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-075a8e26-52a4-4b9e-9bbb-ec8a39689a2a
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/fcc644b0-d89b-40f6-aa35-6055d7769108
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other -
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services


CPV Codes

79300000 - Market and economic research; polling and statistics

79400000 - Business and management consultancy and related services

79900000 - Miscellaneous business and business-related services

92000000 - Recreational, cultural and sporting services

Notice Value(s)

Tender Value
£50,000 Under £100K
Lots Value
Not specified
Awards Value
£50,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
19 Aug 20214 years ago
Submission Deadline
9 Aug 2021Expired
Future Notice Date
Not specified
Award Date
10 Aug 20214 years ago
Contract Period
11 Aug 2021 - 31 Mar 2022 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
HEREFORDSHIRE COUNCIL
Contact Name
Mark Cage
Contact Email
mark.cage2@herefordshire.gov.uk
Contact Phone
+44 1432383098

Buyer Location

Locality
HEREFORD
Postcode
HR4 0LE
Post Town
Hereford
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG11 Herefordshire, County of
Delivery Location
TLG West Midlands (England)

Local Authority
Herefordshire, County of
Electoral Ward
Widemarsh
Westminster Constituency
Hereford and South Herefordshire

Supplier Information

Number of Suppliers
1
Supplier Name

TRAVEL TONIC

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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