Award

Engagement Pilot with The British Army for Reaching the Online Community

ARMY COMMERCIAL

This public procurement record has 1 release in its history.

Award

08 Jun 2020 at 09:17

Award Notice
Summary of the contracting process

The British Army, through its Army Commercial division, has recently completed a procurement process for the "Engagement Pilot with The British Army for Reaching the Online Community", which was awarded to Ayozat Limited. This initiative falls within the communication and multimedia software category and is aimed at enhancing digital engagement with the modern tri-service audience, specifically through platforms popular among younger demographics. The contract, valued at £121,000, is set to commence on 16th June 2020 and will run for 12 months, concluding on 15th June 2021. The procurement method was a direct single tender action due to its positioning below threshold value, with a tender period that ended on 29th May 2020.

This opportunity opens various avenues for SME businesses with expertise in digital communication, multimedia content creation, and social media engagement. Companies skilled in live streaming, digital event management, and producing engaging content tailored for gaming and urban music audiences would be particularly well-suited to participate in similar future competitions. The innovative nature of this project offers potential for growth for suppliers who can deliver unique and interactive content that resonates with the target audience while assisting in recruitment efforts for the British Army.

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Notice Information

Notice Title

Engagement Pilot with The British Army for Reaching the Online Community

Notice Description

The opportunity to directly and indirectly engage with our MTA using platforms that have a genuine interest to them (twitch, mixer, midwest) and tailoring our messaging by being relevant to them through mediums such as eSports, urban music, Arts, and sports. This will be either by live streaming events involving army gamers or having army messaging at key gaming competitions and by using key influencers from the urban music scene to deliver key messages about "Army confidence" by working with a company that can deliver 4 events in the 12 months on their own platforms including Twitch and Mixer enabling the British Army to engage with the company's established audiences. (1) The opportunity to create army content for adventure training, initial training centres that can be screened on an exclusive army channel on one of the company's platforms. (2) The Army plays a lot of sport at all levels some of these competitions can be screened to demonstrate the diversity of sporting activity that the Army encourages. (3) Educational content can be created that is fun and relevant that can be screened digitally and on mainstream channels. The opportunity to directly engage with the MTA using digital platforms is a unique opportunity. (4) Deliver British Army content on its platforms and assist with the creation of content specifically directed at the hard to reach MTA to assist in both recruitment and connecting the British Army to society. (5) Deliver the platforms for the Lions League Army Esports league and manage the league structure and streaming live matches on the company's platforms. (6) Deliver ad-hoc productions on to their platforms that will support Army messaging and additional individual cost. (7) All content must be cleared through the correct communications channels. (8) The company will be permitted to use the Army Be The Best Banding on all productions that relate the Army that have been cleared. This was awarded to Ayozat limited for a 12 month pilot, following this, if successful a competition will be launched to run a similar contract.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-08625696-aa7c-44b8-bb12-0e1e618b12b8
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/df2833b1-06b4-4a9f-9284-cd935a24bb55
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Single tender action (below threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

32 - Radio, television, communication, telecommunication and related equipment

48 - Software package and information systems

CPV Codes

32000000 - Radio, television, communication, telecommunication and related equipment

48500000 - Communication and multimedia software package

Notice Value(s)

Tender Value
£121,000 £100K-£500K
Lots Value
Not specified
Awards Value
£121,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
8 Jun 20205 years ago
Submission Deadline
29 May 2020Expired
Future Notice Date
Not specified
Award Date
2 Jun 20205 years ago
Contract Period
15 Jun 2020 - 15 Jun 2021 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
ARMY COMMERCIAL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
ANDOVER
Postcode
SP11 8HJ
Post Town
Salisbury
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ36 Central Hampshire
Delivery Location
TLK South West (England)
Local Authority
Test Valley
Electoral Ward
Andover Millway
Westminster Constituency
North West Hampshire

Supplier Information

Number of Suppliers
1
Supplier Name

AYOZAT

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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