Award

(NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups

NEWCASTLE UNIVERSITY

This public procurement record has 1 release in its history.

Award

30 Jul 2021 at 09:48

Award Notice
Summary of the contracting process

Newcastle University has initiated a tender titled "(NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups." This procurement falls under the services industry category, specifically focusing on market research and consultancy. The contract, valued at £29,000, is expected to support the university's efforts in understanding the needs of under-represented student groups, including Low Participation Neighbour students, White Working-Class Males, and Black, Asian, and minority ethnic students. The procurement method used was a selective approach through a restricted procedure, with the contract period scheduled from 28 July 2021 to 9 September 2021.

This tender presents significant opportunities for businesses, particularly those specialising in market research, student engagement, and communications strategies. Companies that focus on understanding diverse demographics and have experience in higher education outreach will find this contract suitable. Additionally, small and medium enterprises (SMEs) may have an advantage as they are identified as suitable for participating in this procurement process, allowing them to contribute innovative solutions to advance Widening Participation initiatives.

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Notice Information

Notice Title

(NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups

Notice Description

Newcastle University would like to commission a market research agency to undertake a segmentation project of its Widening Participation students. We would like to better understand the needs of three of these under-represented groups and how we can embed an evidence-led approach to: - targeting - tailored initiatives to support progression to higher education - communications pre-entry (messages, themes and channels) - communications post-entry (messages, themes and channels) - support throughout their degree - campaign messaging and adaptability per audience. Our primary campaign tagline is 'Build your new' Our primary target groups for Widening Participation are: - Low Participation Neighbour students (defined at POLAR 4 Quintile) - White Working-Class Males (WWCM) - Black, Asian and minority ethnic students (BAME) - Mature Students - Disabled Students - Care Leavers For this piece of research, we would like the successful agency to focus on: 1. Low Participation Neighbour students 2. Black, Asian and minority ethnic students (BAME) 3. Care Leavers (sample size is small here and we me take a partnership approach to increase the sample size) n

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-0d9bc7aa-00de-4c5e-8669-3b0ee2e73361
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/6d5a51dd-f695-4a00-ac16-9587000b3af6
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

48480000 - Sales, marketing and business intelligence software package

48481000 - Sales or marketing software package

72210000 - Programming services of packaged software products

72212480 - Sales, marketing and business intelligence software development services

72212481 - Sales or marketing software development services

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£29,000 Under £100K
Lots Value
Not specified
Awards Value
£28,260 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
30 Jul 20214 years ago
Submission Deadline
16 Jul 2021Expired
Future Notice Date
Not specified
Award Date
25 Jul 20214 years ago
Contract Period
27 Jul 2021 - 9 Sep 2021 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NEWCASTLE UNIVERSITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NEWCASTLE
Postcode
NE1 7RU
Post Town
Newcastle upon Tyne
Country
England
Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC43 Tyneside
Delivery Location
TLC North East (England)
Local Authority
Newcastle upon Tyne
Electoral Ward
Monument
Westminster Constituency
Newcastle upon Tyne Central and West

Supplier Information

Number of Suppliers
1
Supplier Name

CRUNCH DMC

Further Information

Notice Documents

Notice URLs

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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