Tender

Digital & Content (Email Marketing) Request for Proposal for Asset Creation Supplier

WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED

This public procurement record has 1 release in its history.

Tender

20 Apr 2022 at 11:20

Tender Notice
Summary of the contracting process

The WWF-UK (World Wide Fund for Nature) Trading Limited is currently seeking proposals for a contract titled "Digital & Content (Email Marketing) Request for Proposal for Asset Creation Supplier." This procurement falls under the services industry category, specifically focusing on communication and multimedia software packages. The tender is in the planning stage, with the submission deadline set for 10 May 2022. The contract period will commence on 19 May 2022 and last until 19 May 2023. Interested suppliers should note that the proposed budget ranges from £40,000 to £60,000 and the project must be conducted within the United Kingdom.

This tender presents a valuable opportunity for businesses that specialise in email marketing strategies, database services, and systems consultancy. Companies capable of providing software solutions for dynamic content creation, along with those offering training and ongoing support, would be particularly well-suited to compete. Given the explicit focus on increasing supporter engagement and maximising channel revenue, firms possessing innovative technical capabilities and a strong customer service ethos are encouraged to consider this proposal as a means to expand their market presence and collaborate with a leading environmental organisation.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Digital & Content (Email Marketing) Request for Proposal for Asset Creation Supplier

Notice Description

Background - Email Marketing Strategy To deliver targeted, informative, and relevant key messages to supporters at their optimum level of engagement. Our key impact goals are to: * Deepen relationships with supporters * Maximise supporter value * Retain commitment What are we wanting to achieve with dynamically created assets for our emails? * To increase channel revenue. * To grow our active supporter database, this will include retaining actively engaged supporters and acquisition. * To increase conversions and engagement for all our database. Background - Proposal for Asset Creation Supplier Budget range: PS40 - 60K The chosen supplier will be able to work with us in the following way: * Provide licences for multiple users * Support package (30hrs min, to include production and technical support. Onboarding training, strategy and planning sessions and ongoing training QA, testing) * Connect with ESP (Adestra) * Platform allows for WWF-UK to create intelligent creative applications ("Applications") that combine content, data, and business logic. The term "Communication" means any email message, web page, display advertisement, mobile message (in-app message, message inbox or push notification) or other communication that is sent, displayed, targeted, created or customized through use of the Services. (Such as polls, countdown calendars, dynamic banners) * Platform if applicable will supply a creative tag, which WWF-UK can embed within the communication. Applications generate intelligent creative each time the affected Communication is opened or viewed, as applicable. WWF-UK can modify the content, data, and logic of an Application at any time. WWF-UK may create an unlimited number of Applications in Communications up to its Maximum Allotment per channel. * WWF-UK should be responsible for final creative assets (Including image files, URLs and custom fonts) * WWF-UK will determine applicable business logic for each application set-up * The platform must also include an analytics dashboard which provides advanced analytics relating to the Platform and performance of Applications.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-0f901cae-9d27-4d48-be62-8d387e391671
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/35f99965-58d3-4bee-a7ac-cac073b2f6fc
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

72 - IT services: consulting, software development, Internet and support

CPV Codes

48500000 - Communication and multimedia software package

72220000 - Systems and technical consultancy services

72250000 - System and support services

72320000 - Database services

72330000 - Content or data standardization and classification services

Notice Value(s)

Tender Value
£60,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
20 Apr 20223 years ago
Submission Deadline
10 May 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
18 May 2022 - 19 May 2023 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WOKING
Postcode
GU21 4LL
Post Town
Guildford
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ2 Surrey, East and West Sussex
Small Region (ITL 3)
TLJ25 West Surrey
Delivery Location
Not specified
Local Authority
Woking
Electoral Ward
Horsell
Westminster Constituency
Woking

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-0f901cae-9d27-4d48-be62-8d387e391671-2022-04-20T12:20:36+01:00",
    "date": "2022-04-20T12:20:36+01:00",
    "ocid": "ocds-b5fd17-0f901cae-9d27-4d48-be62-8d387e391671",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "WWF/CF021/0094",
        "title": "Digital & Content (Email Marketing) Request for Proposal for Asset Creation Supplier",
        "description": "Background - Email Marketing Strategy To deliver targeted, informative, and relevant key messages to supporters at their optimum level of engagement. Our key impact goals are to: * Deepen relationships with supporters * Maximise supporter value * Retain commitment What are we wanting to achieve with dynamically created assets for our emails? * To increase channel revenue. * To grow our active supporter database, this will include retaining actively engaged supporters and acquisition. * To increase conversions and engagement for all our database. Background - Proposal for Asset Creation Supplier Budget range: PS40 - 60K The chosen supplier will be able to work with us in the following way: * Provide licences for multiple users * Support package (30hrs min, to include production and technical support. Onboarding training, strategy and planning sessions and ongoing training QA, testing) * Connect with ESP (Adestra) * Platform allows for WWF-UK to create intelligent creative applications (\"Applications\") that combine content, data, and business logic. The term \"Communication\" means any email message, web page, display advertisement, mobile message (in-app message, message inbox or push notification) or other communication that is sent, displayed, targeted, created or customized through use of the Services. (Such as polls, countdown calendars, dynamic banners) * Platform if applicable will supply a creative tag, which WWF-UK can embed within the communication. Applications generate intelligent creative each time the affected Communication is opened or viewed, as applicable. WWF-UK can modify the content, data, and logic of an Application at any time. WWF-UK may create an unlimited number of Applications in Communications up to its Maximum Allotment per channel. * WWF-UK should be responsible for final creative assets (Including image files, URLs and custom fonts) * WWF-UK will determine applicable business logic for each application set-up * The platform must also include an analytics dashboard which provides advanced analytics relating to the Platform and performance of Applications.",
        "datePublished": "2022-04-20T12:20:36+01:00",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "48500000",
            "description": "Communication and multimedia software package"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "72220000",
                "description": "Systems and technical consultancy services"
            },
            {
                "scheme": "CPV",
                "id": "72250000",
                "description": "System and support services"
            },
            {
                "scheme": "CPV",
                "id": "72320000",
                "description": "Database services"
            },
            {
                "scheme": "CPV",
                "id": "72330000",
                "description": "Content or data standardization and classification services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 40000,
            "currency": "GBP"
        },
        "value": {
            "amount": 60000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (below threshold)",
        "tenderPeriod": {
            "endDate": "2022-05-10T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2022-05-19T00:00:00+01:00",
            "endDate": "2023-05-19T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/35f99965-58d3-4bee-a7ac-cac073b2f6fc",
                "datePublished": "2022-04-20T12:20:36+01:00",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "documentType": "biddingDocuments",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/9a3f37de-1464-4fa6-854c-61440fa20d1a",
                "format": "application/vnd.openxmlformats-officedocument.wordprocessingml.document"
            },
            {
                "id": "3",
                "documentType": "contractDraft",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/da6fda34-d6c9-436b-8210-650e90733adc",
                "format": "application/msword"
            },
            {
                "id": "4",
                "documentType": "biddingDocuments",
                "description": "Please complete the Sustainable Procurement Questionnaire as part of the proposal.",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/315f9f04-9227-4f06-8d7c-0a3b54ef864d",
                "format": "application/vnd.openxmlformats-officedocument.spreadsheetml.sheet"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/q2dD4MSC",
            "name": "WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED",
            "identifier": {
                "legalName": "WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED",
                "scheme": "GB-SRS",
                "id": "sid4gov.cabinetoffice.gov.uk/q2dD4MSC"
            },
            "address": {
                "streetAddress": "The Living Planet Centre,Brewery Road",
                "locality": "Woking",
                "postalCode": "GU214LL",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Poonam Reid",
                "email": "Preid@wwf.org.uk"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/q2dD4MSC",
        "name": "WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED"
    }
}