Award

Google Adwords, Search, Display and Re-targeting ads

UNIVERSITY OF BEDFORDSHIRE

This public procurement record has 1 release in its history.

Award

09 Sep 2024 at 14:55

Summary of the contracting process

The University of Bedfordshire has completed a procurement process to contract Google Ireland Limited for the provision of Google Adwords, Search, Display, and Re-targeting ads. The tender for this service falls under the industry category of "Office and computing machinery, equipment and supplies except furniture and software packages" (CPV Code: 30000000) and "Software package and information systems" (CPV Code: 48000000). The procurement method used was direct single tender action below the threshold, meaning it did not undergo a competitive bidding process. The contract, valued at £101,000, is set to commence on 1st October 2024 and will conclude on 31st July 2025. Key locations associated with this tender include the University’s address in Luton, LU1 3JU.

This tender represents a significant business growth opportunity for firms specialising in digital advertising services, particularly those capable of handling large-scale campaigns. Although this specific contract was awarded through a single tender action, future similar opportunities might be accessible for businesses that provide comprehensive digital advertising solutions, helping to capture substantial traffic and recruitment applications for educational institutions. Companies with expertise in managing high-volume digital ad campaigns and strong performance metrics in the educational sector would be well-suited to compete in similar future procurement processes.

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How relevant is this notice?

Notice Title

Google Adwords, Search, Display and Re-targeting ads

Notice Description

Google has a virtual monopoly of the search market, other providers would not deliver the volumes needed for student recruitment. Advertising with Google has proven to be, ref University statistics, the best source of advertising for the Annual Campaign, delivering the greatest volumes of website traffic and ultimately applications

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-0fadce8b-2e4e-4625-96f8-c131cb822515
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/af8ce590-cc99-49a5-abeb-b45e24eb18ed
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Single tender action (below threshold)
Tender Suitability
VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

30 - Office and computing machinery, equipment and supplies except furniture and software packages

48 - Software package and information systems


CPV Codes

30000000 - Office and computing machinery, equipment and supplies except furniture and software packages

48000000 - Software package and information systems

Notice Value(s)

Tender Value
£101,000 £100K-£500K
Lots Value
Not specified
Awards Value
£101,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
9 Sep 20241 years ago
Submission Deadline
31 May 2024Expired
Future Notice Date
Not specified
Award Date
8 Sep 20241 years ago
Contract Period
30 Sep 2024 - 31 Jul 2025 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF BEDFORDSHIRE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LUTON
Postcode
LU1 3JU
Post Town
Luton
Country
England

Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH2 Bedfordshire and Hertfordshire
Small Region (ITL 3)
TLH21 Luton
Delivery Location
Not specified

Local Authority
Luton
Electoral Ward
Central
Westminster Constituency
Luton South and South Bedfordshire

Supplier Information

Number of Suppliers
1
Supplier Name

GOOGLE IRELAND

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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