Award

COVID 19 - Media Buying Services

CABINET OFFICE : CABINET OFFICE

This public procurement record has 1 release in its history.

Award

30 Apr 2021 at 14:59

Award Notice
Summary of the contracting process

The Cabinet Office has awarded a contract titled "COVID 19 - Media Buying Services," primarily focused on advertising services within the media sector. This contract, valued at £320 million, was initiated through a selective procurement method as a call-off from a framework agreement. The contract period spans from 1 April 2021 to 31 March 2022, following the tender period that ended on 31 March 2021. The contract covers delivery areas in the United Kingdom, including the Isle of Man, Guernsey, and Jersey, with the award officially announced on 30 April 2021.

This tender presents significant opportunities for businesses looking to expand in the advertising services industry, particularly those with expertise in media buying and campaign management for public health initiatives. Companies in the fields of advertising, media production, and digital marketing would be well-positioned to explore similar future tenders. Firms already engaged in large-scale advertising contracts or with experience in government campaigns may find this space particularly advantageous for growth.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

COVID 19 - Media Buying Services

Notice Description

Provision of Media buying services for COVID 19 campaigns. This contract has been awarded. This notice is published to meet government transparency requirements.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-14cf2163-ceaa-40c8-96de-dd772ce714e9
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/6043d1fd-1f8c-4232-a32a-a658e19abcb1
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services

CPV Codes

79341000 - Advertising services

92200000 - Radio and television services

Notice Value(s)

Tender Value
£320,000,000 £100M-£1B
Lots Value
Not specified
Awards Value
£320,000,000 £100M-£1B
Contracts Value
Not specified

Notice Dates

Publication Date
30 Apr 20214 years ago
Submission Deadline
30 Mar 2021Expired
Future Notice Date
Not specified
Award Date
30 Mar 20214 years ago
Contract Period
31 Mar 2021 - 31 Mar 2022 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CABINET OFFICE : CABINET OFFICE
Contact Name
Crown Commercial Service on behalf of Cabinet Office : Cabinet Office
Contact Email
supplier@crowncommercial.gov.uk
Contact Phone
3450103503

Buyer Location

Locality
LIVERPOOL
Postcode
L3 9PP
Post Town
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
Not specified
Local Authority
Liverpool
Electoral Ward
City Centre North
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

OMD GROUP

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-14cf2163-ceaa-40c8-96de-dd772ce714e9-2021-04-30T15:59:55+01:00",
    "date": "2021-04-30T15:59:55+01:00",
    "ocid": "ocds-b5fd17-14cf2163-ceaa-40c8-96de-dd772ce714e9",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "CCCS21A03.",
        "title": "COVID 19 - Media Buying Services",
        "description": "Provision of Media buying services for COVID 19 campaigns. This contract has been awarded. This notice is published to meet government transparency requirements.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79341000",
            "description": "Advertising services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "92200000",
                "description": "Radio and television services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "countryName": "United Kingdom"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Guernsey"
                    },
                    {
                        "countryName": "Jersey"
                    }
                ]
            }
        ],
        "value": {
            "amount": 320000000,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Call-off from a framework agreement",
        "tenderPeriod": {
            "endDate": "2021-03-31T00:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2021-04-01T00:00:00+01:00",
            "endDate": "2022-03-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-99743",
            "name": "Cabinet Office : Cabinet Office",
            "identifier": {
                "legalName": "Cabinet Office : Cabinet Office"
            },
            "address": {
                "streetAddress": "Floor 9, The Capital Building, Old Hall Street",
                "locality": "Liverpool",
                "postalCode": "L3 9PP",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Crown Commercial Service on behalf of Cabinet Office : Cabinet Office",
                "email": "supplier@crowncommercial.gov.uk",
                "telephone": "3450103503"
            },
            "details": {
                "url": "https://www.gov.uk/government/organisations/crown-commercial-service"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-101264",
            "name": "OMD GROUP LIMITED",
            "identifier": {
                "legalName": "OMD GROUP LIMITED"
            },
            "address": {
                "streetAddress": "85 Strand WC2R 0DW London England"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-99743",
        "name": "Cabinet Office : Cabinet Office"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-14cf2163-ceaa-40c8-96de-dd772ce714e9-1",
            "status": "active",
            "date": "2021-03-31T00:00:00+01:00",
            "datePublished": "2021-04-30T15:59:55+01:00",
            "value": {
                "amount": 320000000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-101264",
                    "name": "OMD GROUP LIMITED"
                }
            ],
            "contractPeriod": {
                "startDate": "2021-04-01T00:00:00+01:00",
                "endDate": "2022-03-31T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/6043d1fd-1f8c-4232-a32a-a658e19abcb1",
                    "datePublished": "2021-04-30T15:59:55+01:00",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "documentType": "contractSchedule",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/5f7d36c9-8a52-446d-91a8-8e844c22785c",
                    "format": "application/pdf"
                },
                {
                    "id": "3",
                    "documentType": "contractArrangements",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/c4c561ca-0580-4d8f-b48c-caa167df58ca",
                    "format": "application/pdf"
                }
            ]
        }
    ]
}