Tender

L21023-T-MC PPC Management Services and Ad-Hoc Digital Marketing Campaigns

LONDON LUTON AIRPORT

This public procurement record has 1 release in its history.

Tender

24 Jun 2021 at 15:23

Tender Notice
Summary of the contracting process

The London Luton Airport is currently seeking tenders for the project titled "L21023-T-MC PPC Management Services and Ad-Hoc Digital Marketing Campaigns". This opportunity falls under the advertising and marketing services category and is located in Bedfordshire, United Kingdom. The procurement is at the Tender stage, with the tender period ending on 19 July 2021. The total estimated contract value is £291,000, with a minimum value of £216,000, and the contract is set to span from 1 January 2022 to 31 December 2024. The procurement process follows an open procedure, which is below the threshold requirements, allowing wider participation. Interested parties are encouraged to demonstrate prior experience and provide references.

This tender presents significant growth opportunities, particularly for businesses specialising in digital marketing and advertising management. Companies with expertise in PPC management across platforms like Google Ads, Bing Ads, and social media channels will find this project particularly aligned with their services. Both single organisations and consortia from the public, private, and voluntary/community sectors can compete. This initiative is especially suited for innovative marketing firms that can effectively manage digital campaigns to optimise revenue from car park bookings at the airport, potentially expanding their client portfolio in the public sector.

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Notice Information

Notice Title

L21023-T-MC PPC Management Services and Ad-Hoc Digital Marketing Campaigns

Notice Description

For the management of our paid search campaigns on Google Adwords,Bing Ads and Facebook to maximise revenue from the sale of car park bookings. Split into two lots: Lot 1 - PPC management services Lot 2 - Ad-hoc digital marketing campaigns (call-off as required) Please see tender documents for more details. Additional information: Prospective contractors must be able to demonstrate previous experience of similar work and be prepared to provide references. Applications are welcome from single organisations or consortia from the public, private and voluntary/community sector. To access this or any other LLA open tender advert and to view the necessary tendering documents and express your interest, please visit the LLA e-Tendering Portal at: https://in-tendhost.co.uk/llaol All tender opportunities can be found under the Tenders link in the grey bar just below the LLA logo banner. If this is your first time using this portal, you will need to register in order to Express Interest by clicking the Register link also located in the grey bar or via the yellow Register button to the left on the Home Screen. If you are already registered on the LLA e-Tendering portal simply enter your details and login as usual. During registration, simply complete the information required on the three areas Company Details, Business Classifications and Company Categories. Once completed, click the Register My Company button located at the bottom. Please note you must express an interest through this portal in order to be attached to the tender project. After expressing interest and reviewing any tender documents, in order to progress you will also be asked whether or not you wish to Opt In or Opt Out of the process and click the appropriate button. Doing so will indicate to the buyers your intention to either make a submission or not and allow you to progress. Once you have opted in, you will be able to submit a response and use the Correspondence facility to ask any tender related questions. We accept no liability if you have not expressed an interest in the tender. Is a Recurrent Procurement Type? : No

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-1ea97fae-5672-43c9-9bff-cd39889c6333
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/85032eca-4a90-45c5-9b3c-10092da68261
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

72000000 - IT services: consulting, software development, Internet and support

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79300000 - Market and economic research; polling and statistics

79340000 - Advertising and marketing services

79341000 - Advertising services

79341100 - Advertising consultancy services

79341200 - Advertising management services

79341400 - Advertising campaign services

79900000 - Miscellaneous business and business-related services

Notice Value(s)

Tender Value
£291,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
24 Jun 20214 years ago
Submission Deadline
19 Jul 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Jan 2022 - 31 Dec 2024 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LONDON LUTON AIRPORT
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BEDFORDSHIRE
Postcode
LU2 9LY
Post Town
Luton
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH2 Bedfordshire and Hertfordshire
Small Region (ITL 3)
TLH21 Luton
Delivery Location
Not specified
Local Authority
Luton
Electoral Ward
Wigmore
Westminster Constituency
Luton South and South Bedfordshire

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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