Tender

QU348 - Reopening High Streets Safely Consumer Marketing Campaign

BIRMINGHAM CITY COUNCIL

This public procurement record has 2 releases in its history.

TenderAmendment

05 Oct 2020 at 22:44

Tender

05 Oct 2020 at 22:37

Summary of the contracting process

The Birmingham City Council is seeking a supplier for the "QU348 - Reopening High Streets Safely Consumer Marketing Campaign," aimed at revitalising high streets in Birmingham. This procurement is classified under marketing services, with a focus on developing a public information campaign to instil confidence in customers and businesses as the city reopens. The tender process is currently in the active stage, requiring submissions by noon on 19th October 2020, with the contract period commencing from 26th October 2020 to 31st March 2021. Interested parties must register with the e-tendering system to participate and access necessary documentation.

This tender presents significant opportunities for marketing and communications firms looking to expand their portfolio by engaging with diverse audiences across various demographic areas. Businesses proficient in developing adaptable marketing strategies, particularly in high-traffic urban settings, would be well-suited to submit proposals. The campaign's focus on safety messaging and driving footfall can enable providers to showcase their creativity and effectiveness in fostering a safe trading environment, making this a valuable contract for SMEs in the marketing sector.

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Notice Title

QU348 - Reopening High Streets Safely Consumer Marketing Campaign

Notice Description

The Council requires a supplier for the provision of creating a Reopening High Streets Safely Consumer Marketing Campaign. Birmingham has been granted funding under ERDF Reopening High Streets Safely Fund to support the safe reopening of high streets and other commercial areas. The money will allow Birmingham to put in place additional measures to establish a safe trading environment for businesses and customers, particularly in high streets, through measures that extend to the end of March 2021. A proportion of this funding is to develop a communications and public information campaign to ensure that reopening of local economies can be managed successfully and safely. The activity needs to cover all parts of Birmingham which includes the 12 Business Improvement Districts (BIDs), areas within the Urban Centre Framework where there are no BIDs, plus other areas (this can be up to 22 areas subject to each area agreeing to adopt the creative). There are 22 areas across Birmingham, 5 of which are based in Birmingham city centre. Target audiences across all areas will differ, the city centre areas will need the campaign to attract national and local customers. The suburban areas will be targeting local shoppers. The campaign messaging needs to be adaptable across all audiences and demographics. The primary objective of this campaign is to develop a consumer marketing campaign which can be adopted by all areas across Birmingham. The campaign must drive footfall to the relevant areas and also relay safety messages. The successful provider will provide the following as part of their proposal - Visual of campaign messaging - The first phase of the campaign will need to be delivered pre-Christmas, therefore a timeline of all required deliverables is needed. - Flexibility is required on campaign roll out as the media plan has not been finalised yet This contract will be for a period of 5 months commencing 26/10/2020 until 26/03/2021. The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant quotation documentation. If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: cps@birmingham.gov.uk or call CPS Helpdesk on 0121 464 8000. Your completed quotation submission should be returned by noon on 19th October 2020 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc Additional information: If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal. Delivery Notes Birmingham Funding Type (WEFO or EU) : EU Funding Description European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds (ESIF) Growth. Is a Recurrent Procurement Type? : No

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-313804e7-1c45-4c0a-91ab-0409d1b8b3e3
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/8f2b420f-d4fa-4db9-997b-d502904adb11
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other -
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

32 - Radio, television, communication, telecommunication and related equipment

64 - Postal and telecommunications services

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

32417000 - Multimedia networks

64212300 - Multimedia Message Service (MMS) services

64216000 - Electronic message and information services

79310000 - Market research services

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
5 Oct 20205 years ago
Submission Deadline
19 Oct 2020Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
26 Oct 2020 - 31 Mar 2021 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BIRMINGHAM CITY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WEST MIDLANDS
Postcode
B4 7WB
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)

Local Authority
Birmingham
Electoral Ward
Newtown
Westminster Constituency
Birmingham Ladywood

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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