Award

Creative Assets Delivery for UK Global Screen Fund Promotional Campaign - AWARD

BFI

This public procurement record has 1 release in its history.

Award

01 Dec 2021 at 15:15

Award Notice
Summary of the contracting process

The British Film Institute (BFI) has awarded a contract titled "Creative Assets Delivery for UK Global Screen Fund Promotional Campaign" as part of its initiative to promote the UK's independent screen sector. This procurement process, classified under marketing services, is complete and involved an open procedure. The contract runs from 23 August 2021 to 30 September 2022, with the award announced on 13 August 2021. The project is primarily located in the United Kingdom, with specific delivery addresses covering various regions, including the British Overseas Territories and the Channel Islands.

This tender presents significant opportunities for creative agencies specialising in marketing and advertising, particularly those capable of delivering comprehensive promotional campaigns across multiple channels. Businesses with expertise in digital platform development, brand strategy, and international marketing will find themselves well-suited to engage with this project. The initiative is centred on enhancing the visibility and appeal of UK screen content globally, aiming to encourage export growth and strengthen international relationships, making it an enticing prospect for firms looking to expand their operational scope in the creative sector.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Creative Assets Delivery for UK Global Screen Fund Promotional Campaign - AWARD

Notice Description

The UK Global Screen Fund is a one year pilot fund designed to boost international development and distribution opportunities for the UK's independent screen sector. The new PS7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies and deepening international relationships. A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK. The purpose of this contract is to implement the new UK Global Screen brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with B2B and consumer audiences to powerfully sell and promote UK content internationally. We require a creative agency to execute the new UK Global Screen brand strategy, using the brand book and toolkit to develop and deliver a full suite of creative assets to engage audiences across key international territories. These assets will activate the multi-channel UK Global Screen promotional campaign across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. A key deliverable will be the development of a new UK Global Screen digital platform, introducing a brand new website to aggregate UK talent and showcase the power of the UK screen sector. This will include international promotion of key UK titles and talent plus online resources and assets to highlight UK companies and content.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-39303493-623a-4a44-b8ea-11ada63eaaa8
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/189e5f49-86bb-438a-b0c1-44399042edca
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

22 - Printed matter and related products

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

22000000 - Printed matter and related products

72413000 - World wide web (www) site design services

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£132,860 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
1 Dec 20214 years ago
Submission Deadline
30 Jul 2021Expired
Future Notice Date
Not specified
Award Date
12 Aug 20214 years ago
Contract Period
22 Aug 2021 - 30 Sep 2022 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BFI
Contact Name
Stephen Adams
Contact Email
stephen.adams@bfi.org.uk
Contact Phone
02079574849

Buyer Location

Locality
LONDON
Postcode
W1T 1LN
Post Town
West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI36 Camden
Delivery Location
Not specified
Local Authority
Camden
Electoral Ward
Bloomsbury
Westminster Constituency
Holborn and St Pancras

Supplier Information

Number of Suppliers
1
Supplier Name

IDEAS BY MUSIC

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-39303493-623a-4a44-b8ea-11ada63eaaa8-2021-12-01T15:15:30Z",
    "date": "2021-12-01T15:15:30Z",
    "ocid": "ocds-b5fd17-39303493-623a-4a44-b8ea-11ada63eaaa8",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "IT-190-297-2021/260 - AWARD",
        "title": "Creative Assets Delivery for UK Global Screen Fund Promotional Campaign - AWARD",
        "description": "The UK Global Screen Fund is a one year pilot fund designed to boost international development and distribution opportunities for the UK's independent screen sector. The new PS7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies and deepening international relationships. A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK. The purpose of this contract is to implement the new UK Global Screen brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with B2B and consumer audiences to powerfully sell and promote UK content internationally. We require a creative agency to execute the new UK Global Screen brand strategy, using the brand book and toolkit to develop and deliver a full suite of creative assets to engage audiences across key international territories. These assets will activate the multi-channel UK Global Screen promotional campaign across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. A key deliverable will be the development of a new UK Global Screen digital platform, introducing a brand new website to aggregate UK talent and showcase the power of the UK screen sector. This will include international promotion of key UK titles and talent plus online resources and assets to highlight UK companies and content.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "79340000",
                "description": "Advertising and marketing services"
            },
            {
                "scheme": "CPV",
                "id": "22000000",
                "description": "Printed matter and related products"
            },
            {
                "scheme": "CPV",
                "id": "72413000",
                "description": "World wide web (www) site design services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "W1T 1LN"
                    },
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2021-07-30T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2021-08-23T01:00:00+01:00",
            "endDate": "2022-09-30T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-4891",
            "name": "BFI",
            "identifier": {
                "legalName": "BFI"
            },
            "address": {
                "streetAddress": "BFI, 21 Stephen Street",
                "locality": "London",
                "postalCode": "W1T 1LN",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Stephen Adams",
                "email": "stephen.adams@bfi.org.uk",
                "telephone": "02079574849"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-191027",
            "name": "Ideas by Music Limited",
            "identifier": {
                "legalName": "Ideas by Music Limited"
            },
            "address": {
                "streetAddress": "c/o Jackson Stephen LLP, James House Stonecross Business Park, Yew Tree Way, Warrington, United Kingdom, WA3 3JD"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-4891",
        "name": "BFI"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-39303493-623a-4a44-b8ea-11ada63eaaa8-1",
            "status": "active",
            "date": "2021-08-13T00:00:00+01:00",
            "datePublished": "2021-12-01T15:15:30Z",
            "value": {
                "amount": 132860,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-191027",
                    "name": "Ideas by Music Limited"
                }
            ],
            "contractPeriod": {
                "startDate": "2021-08-23T00:00:00+01:00",
                "endDate": "2022-09-30T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/189e5f49-86bb-438a-b0c1-44399042edca",
                    "datePublished": "2021-12-01T15:15:30Z",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}