Award

(NU/1589-17) Support for Google Analytics and Google Tag Manager 360 implementation at Newcastle University

NEWCASTLE UNIVERSITY

This public procurement record has 1 release in its history.

Award

24 May 2021 at 10:25

Award Notice
Summary of the contracting process

The procurement process undertaken by Newcastle University involves the selection of a partner to support the implementation of Google Analytics 360 and Google Tag Manager 360. This tender, titled "(NU/1589-17) Support for Google Analytics and Google Tag Manager 360 implementation at Newcastle University," falls under the business services industry category, specifically focusing on programming and marketing services. The procurement method used is selective, through a restricted procedure, with the contract value set at £56,000. The tender was awarded on 10th May 2021, with the contract period running from 11th May 2021 until 31st March 2022, and the tender period concluding on 6th April 2021.

This opportunity is particularly advantageous for small and medium-sized enterprises (SMEs) specialising in marketing consultancy, analytics software, and digital implementation services. Businesses with expertise in optimising digital platforms, conducting thorough audits, and enhancing marketing strategies would find this tender aligned with their offerings. Engaging in such contracts not only fosters growth through enhanced visibility and collaboration with institutional clients like Newcastle University but also positions companies to support the evolving demands of digital marketing and data analytics.

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Notice Information

Notice Title

(NU/1589-17) Support for Google Analytics and Google Tag Manager 360 implementation at Newcastle University

Notice Description

We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University with the implementation of Google Analytics and Google Tag manager 360 and to provide ongoing support. Specifically: * Analytics 360 license * Tag manager 360 license * Implementation and ongoing support The supplier will support with the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation - nationally and internationally. The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the platform develops. We also require a Google Analytics and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation: * Measurement requirement scope * Audit existing GA account * Audit existing GTM set up * Data layer build specifications * Tag and pixels implementation via GTM

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-426f8266-4107-4998-aa1f-eeb9b02f1c0b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/848761d9-388f-4cfd-ad91-92ade5eac816
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

48480000 - Sales, marketing and business intelligence software package

48481000 - Sales or marketing software package

72210000 - Programming services of packaged software products

72212480 - Sales, marketing and business intelligence software development services

72212481 - Sales or marketing software development services

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£56,000 Under £100K
Lots Value
Not specified
Awards Value
£52,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
24 May 20214 years ago
Submission Deadline
6 Apr 2021Expired
Future Notice Date
Not specified
Award Date
9 May 20214 years ago
Contract Period
10 May 2021 - 31 Mar 2022 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NEWCASTLE UNIVERSITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NEWCASTLE UPON TYNE
Postcode
NE1 7RU
Post Town
Newcastle upon Tyne
Country
England
Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC43 Tyneside
Delivery Location
Not specified
Local Authority
Newcastle upon Tyne
Electoral Ward
Monument
Westminster Constituency
Newcastle upon Tyne Central and West

Supplier Information

Number of Suppliers
1
Supplier Name

CRUNCH DMC

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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