Award

Welcome Back Fund Marketing Communications Campaign and Media Buying ERDF

SALFORD CITY COUNCIL

This public procurement record has 3 releases in its history.

Award

20 Dec 2021 at 13:56

Award Notice
Tender

06 Sep 2021 at 12:33

Tender Notice
Tender

06 Sep 2021 at 10:24

Tender Notice
Summary of the contracting process

The Salford City Council is embarking on a public procurement process for the "Welcome Back Fund Marketing Communications Campaign and Media Buying ERDF." This initiative falls under the services category, specifically targeting advertising and marketing services in England. The tender is currently in the Award stage, with the competitive procurement process having been conducted via an open procedure. Key dates include the submission deadline for initial tender responses by 24 September 2021 and a projected contract start date on 11 October 2021, which will span until 31 March 2022.

This procurement presents significant opportunities for creative and media buying agencies, particularly small and medium-sized enterprises (SMEs) capable of delivering impactful marketing strategies. Prospective bidders should specialise in creative campaign design, print media, and media management, as the objective is to enhance high street foot traffic in Salford post-pandemic. Successful agencies will play a critical role in revitalising local businesses and will be evaluated based on creativity, adherence to project specifications, and overall value for money, including social value considerations.

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Notice Information

Notice Title

Welcome Back Fund Marketing Communications Campaign and Media Buying ERDF

Notice Description

Salford City Council is receiving up to PS230,000 of funding from the European Regional Development Fund (ERDF) as part of the Welcome Back Fund. This funding will be used to support the return to high streets safely and help build back better from the pandemic. It builds on the PS50m Reopening High Street Safely Fund (RHSSF) allocated to councils in 2020 and forms part of wider support government is providing to communities and businesses, to protect jobs, support the most vulnerable and ensure no one is left behind as we continue to tackle the Covid-19 pandemic and begin to build back better. Salford City Council requires a suitability qualified and experienced creative, print and media buying agency to deliver creative campaign assets to be used as part of a roll out of media bursts within specified 'geographical areas' in support of a marketing communications and public information campaign. The campaign will help boost footfall and encourage people back into the high streets, thereby supporting local businesses. The agency will also manage media buying for this project. ITT submissions must be received back by 24 September including core costs and a costed menu of recommended or additional costs. Successful agencies after the initial evaluation will then be asked to present high-level design concepts for initial review and evaluation at a pitch interview w/c 27 September 2021. Submissions will be judged on creativity, ability to meet the brief, and value for money, including social value. Additional information: Tender documents are available on The Chest project reference DN566769. https://procontract.due-north.com/Register.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-4a4f6c6d-6e75-432f-a901-6f20b19ec860
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/6fcb0975-8bb0-4adb-ab69-8cef80cb0c59
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

22 - Printed matter and related products

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

22000000 - Printed matter and related products

79340000 - Advertising and marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£100,000 £100K-£500K
Lots Value
Not specified
Awards Value
£91,005 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
20 Dec 20214 years ago
Submission Deadline
24 Sep 2021Expired
Future Notice Date
Not specified
Award Date
21 Oct 20214 years ago
Contract Period
22 Oct 2021 - 31 Mar 2022 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SALFORD CITY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SWINTON
Postcode
M27 5AW
Post Town
Manchester
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD3 Greater Manchester
Small Region (ITL 3)
TLD34 Greater Manchester South West
Delivery Location
TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England)
Local Authority
Salford
Electoral Ward
Swinton & Wardley
Westminster Constituency
Worsley and Eccles

Supplier Information

Number of Suppliers
1
Supplier Name

BUY ME MEDIA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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