Award

Digital Road Safety Education

LEICESTERSHIRE COUNTY COUNCIL

This public procurement record has 1 release in its history.

Award

16 May 2025 at 11:16

Summary of the contracting process

The Leicestershire County Council has completed a procurement process for the provision of hosting services and promotion of digital Road Safety Education via social media throughout Leicester, Leicestershire, and Rutland. Labelled as "Digital Road Safety Education," this contract focuses on software packages and information systems within the industry category. The procurement was conducted using an open procedure and has now reached the award stage. Effect Digital Ltd, a local SME, has been awarded the contract valued at £170,327.92, with services commencing on 4th June 2025 and concluding on 3rd June 2028. This initiative aligns with enhancing road safety awareness through digital means and involves strategic engagement with digital platforms over the next three years.

This tender provides significant opportunities for businesses specialising in digital marketing, software solutions, and public sector collaborations, particularly those with expertise in educational content delivery through digital channels. SMEs in the technology and business service sectors are particularly well-suited to leverage this contract to expand their portfolio in public sector services. The successful bidder, Effect Digital Ltd, exemplifies how small to medium enterprises can thrive by providing specialised knowledge and innovative solutions in response to public procurement needs.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Digital Road Safety Education

Notice Description

The provision of hosting services and promotion of digital Road Safety Education through various social media channels across Leicester and Leicestershire and Rutland. The contract term is for 3 years

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-4ac8f785-7f0a-40f6-876a-79d9b1064e68
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f439815d-1450-43ba-96ba-d7b26ec06b2f
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

48000000 - Software package and information systems

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
£170,327 £100K-£500K
Lots Value
Not specified
Awards Value
£170,327 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
16 May 20259 months ago
Submission Deadline
14 Mar 2025Expired
Future Notice Date
Not specified
Award Date
15 May 20259 months ago
Contract Period
3 Jun 2025 - 3 Jun 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
LEICESTERSHIRE COUNTY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LEICESTER
Postcode
LE3 8RA
Post Town
Leicester
Country
England

Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF2 Leicestershire, Rutland and Northamptonshire
Small Region (ITL 3)
TLF22 Leicestershire CC and Rutland
Delivery Location
TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England)

Local Authority
Blaby
Electoral Ward
Glenfield Faire
Westminster Constituency
Mid Leicestershire

Supplier Information

Number of Suppliers
1
Supplier Name

EFFECT DIGITAL

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-4ac8f785-7f0a-40f6-876a-79d9b1064e68-2025-05-16T12:16:11+01:00",
    "date": "2025-05-16T12:16:11+01:00",
    "ocid": "ocds-b5fd17-4ac8f785-7f0a-40f6-876a-79d9b1064e68",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "LEICSCC001-DN764794-30567786",
        "title": "Digital Road Safety Education",
        "description": "The provision of hosting services and promotion of digital Road Safety Education through various social media channels across Leicester and Leicestershire and Rutland. The contract term is for 3 years",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "48000000",
            "description": "Software package and information systems"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "79000000",
                "description": "Business services: law, marketing, consulting, recruitment, printing and security"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "England",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 170327.92,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2025-03-14T12:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2025-06-04T00:00:00+01:00",
            "endDate": "2028-06-03T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-52427",
            "name": "Leicestershire County Council",
            "identifier": {
                "legalName": "Leicestershire County Council"
            },
            "address": {
                "streetAddress": "County Hall, Leicester Road, Glenfield",
                "locality": "Leicester",
                "postalCode": "LE3 8RA",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Jenny Atkins",
                "email": "Jennifer.Atkins@leics.gov.uk",
                "telephone": "+44 1163051576"
            },
            "details": {
                "url": "https://www.eastmidstenders.org/index.html"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-317735",
            "name": "Effect Digital Ltd",
            "identifier": {
                "legalName": "Effect Digital Ltd"
            },
            "address": {
                "streetAddress": "2 Merus Court, Leicester, LE19 1RJ"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-52427",
        "name": "Leicestershire County Council"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-4ac8f785-7f0a-40f6-876a-79d9b1064e68-1",
            "status": "active",
            "date": "2025-05-16T00:00:00+01:00",
            "datePublished": "2025-05-16T12:16:11+01:00",
            "value": {
                "amount": 170327.92,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-317735",
                    "name": "Effect Digital Ltd"
                }
            ],
            "contractPeriod": {
                "startDate": "2025-06-04T00:00:00+01:00",
                "endDate": "2028-06-03T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/f439815d-1450-43ba-96ba-d7b26ec06b2f",
                    "datePublished": "2025-05-16T12:16:11+01:00",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "description": "Advert",
                    "url": "https://procontract.due-north.com/Advert?advertId=782c1b82-51f0-ef11-8134-005056b64545"
                }
            ]
        }
    ]
}