Award

Email Marketing

THE NATIONAL ARCHIVES

This public procurement record has 3 releases in its history.

Award

23 Mar 2023 at 16:11

TenderAmendment

24 Jan 2023 at 13:32

Tender

09 Jan 2023 at 11:30

Summary of the contracting process

The National Archives has awarded a contract for Email Marketing services with a value of £51,825. The contract started on March 31, 2023, and will end on April 30, 2025. The procurement stage was open with a tender period ending on February 3, 2023. The contract falls under the main procurement category of services and is in the IT services and business services industry categories. The buying organisation is The National Archives located in Richmond, England.

This Email Marketing tender by The National Archives presents an opportunity for businesses in the IT services and business services sectors. Small and medium enterprises (SMEs) and Voluntary, Community and Social Enterprises (VCSEs) are particularly well-suited to compete for this contract. With a contract value of £51,825 and a focus on email marketing services, businesses offering consulting, software development, Internet support, and marketing services would find this tender relevant for business growth.

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Notice Title

Email Marketing

Notice Description

We send around 30 million emails per year to over 325,000 subscribers, featuring a wide variety of content and targeted at a wide variety of audience and stakeholder groups. Email remains our single most effective way of directly communicating with our customers, and has proven particularly effective throughout the Covid-19 pandemic. Our main weekly email update is sent to just over 325,000 subscribers, and contains a mix of content that reflects the public-facing work and services offered by The National Archives. We also send several supplementary mailings to subscribers on top of this update, primarily retail promotions for our online shop and events programme, targeted at subsets of our mailing list. We also distribute a number of specialist campaigns, focused on different areas of our work, to various stakeholder lists. The subscriber numbers above are expected to grow during the term of the contract - up to about 370,000 subscribers and 36 million emails sent. Our current email marketing contract expires at the end of April 2023, and we are looking for a supplier who will not only deliver this service for us from 1 May 2023, but ensure a seamless transition between the end of the existing contract and service commencement under this new contract; we therefore expect this contract to commence on or before 1 April 2023 to facilitate this handover period.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-5275189a-0ede-40af-beb9-e66a2a9e95de
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/53faff94-7f27-45bc-9c27-c7e835b93c00
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

72000000 - IT services: consulting, software development, Internet and support

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
£80,000 Under £100K
Lots Value
Not specified
Awards Value
£51,825 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
23 Mar 20232 years ago
Submission Deadline
3 Feb 2023Expired
Future Notice Date
Not specified
Award Date
2 Mar 20232 years ago
Contract Period
30 Mar 2023 - 30 Apr 2025 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
THE NATIONAL ARCHIVES
Contact Name
Not specified
Contact Email
procurement@nationalarchives.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
RICHMOND
Postcode
TW9 4DU
Post Town
Twickenham
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI75 Hounslow and Richmond upon Thames
Delivery Location
Not specified

Local Authority
Richmond upon Thames
Electoral Ward
Kew
Westminster Constituency
Richmond Park

Supplier Information

Number of Suppliers
1
Supplier Name

FORFRONT

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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