Award

Email Marketing

THE NATIONAL ARCHIVES

This public procurement record has 4 releases in its history.

AwardUpdate

24 Mar 2026 at 12:48

Award

23 Mar 2023 at 16:11

TenderAmendment

24 Jan 2023 at 13:32

Tender

09 Jan 2023 at 11:30

Summary of the contracting process

The National Archives, located in Richmond, England, has completed the procurement process for an email marketing service. This contract, titled "Email Marketing," falls under the IT services category and aims to enhance communication to over 325,000 subscribers, with projections to increase further during the contract term. The procurement utilised an open procedure (below threshold) for the tender process. The contract, valued at £126,390, commenced on 31 March 2023 and will continue until 30 April 2027. The main procurement category was services, and the tender period concluded on 3 February 2023.

This tender presents significant opportunities for businesses specialising in IT services, consulting, and marketing. With Forfront Limited being awarded the contract, it showcases the demand for SMEs in this segment. The focus on email communication reflects the effective engagement strategy adopted during the Covid-19 pandemic, suggesting growth potential for companies adept in digital marketing strategies tailored to diverse audiences and stakeholders. The seamless transition required from previous arrangements highlights opportunities for businesses that can deliver reliable, uninterrupted service continuity.

Find more tenders on our Open Data Platform.
How relevant is this notice?

Notice Title

Email Marketing

Notice Description

We send around 30 million emails per year to over 325,000 subscribers, featuring a wide variety of content and targeted at a wide variety of audience and stakeholder groups. Email remains our single most effective way of directly communicating with our customers, and has proven particularly effective throughout the Covid-19 pandemic. Our main weekly email update is sent to just over 325,000 subscribers, and contains a mix of content that reflects the public-facing work and services offered by The National Archives. We also send several supplementary mailings to subscribers on top of this update, primarily retail promotions for our online shop and events programme, targeted at subsets of our mailing list. We also distribute a number of specialist campaigns, focused on different areas of our work, to various stakeholder lists. The subscriber numbers above are expected to grow during the term of the contract - up to about 370,000 subscribers and 36 million emails sent. Our current email marketing contract expires at the end of April 2023, and we are looking for a supplier who will not only deliver this service for us from 1 May 2023, but ensure a seamless transition between the end of the existing contract and service commencement under this new contract; we therefore expect this contract to commence on or before 1 April 2023 to facilitate this handover period.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-5275189a-0ede-40af-beb9-e66a2a9e95de
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/53faff94-7f27-45bc-9c27-c7e835b93c00
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

72000000 - IT services: consulting, software development, Internet and support

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
£126,390 £100K-£500K
Lots Value
Not specified
Awards Value
£178,215 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
24 Mar 20261 months ago
Submission Deadline
3 Feb 2023Expired
Future Notice Date
Not specified
Award Date
2 Mar 20233 years ago
Contract Period
30 Mar 2023 - 30 Apr 2027 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
THE NATIONAL ARCHIVES
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
RICHMOND
Postcode
TW9 4DU
Post Town
Twickenham
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI75 Hounslow and Richmond upon Thames
Delivery Location
Not specified

Local Authority
Richmond upon Thames
Electoral Ward
Kew
Westminster Constituency
Richmond Park

Supplier Information

Number of Suppliers
1
Supplier Name

FORFRONT

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-5275189a-0ede-40af-beb9-e66a2a9e95de-2026-03-24T12:48:40Z",
    "date": "2026-03-24T12:48:40Z",
    "ocid": "ocds-b5fd17-5275189a-0ede-40af-beb9-e66a2a9e95de",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "TNA519",
        "title": "Email Marketing",
        "description": "We send around 30 million emails per year to over 325,000 subscribers, featuring a wide variety of content and targeted at a wide variety of audience and stakeholder groups. Email remains our single most effective way of directly communicating with our customers, and has proven particularly effective throughout the Covid-19 pandemic. Our main weekly email update is sent to just over 325,000 subscribers, and contains a mix of content that reflects the public-facing work and services offered by The National Archives. We also send several supplementary mailings to subscribers on top of this update, primarily retail promotions for our online shop and events programme, targeted at subsets of our mailing list. We also distribute a number of specialist campaigns, focused on different areas of our work, to various stakeholder lists. The subscriber numbers above are expected to grow during the term of the contract - up to about 370,000 subscribers and 36 million emails sent. Our current email marketing contract expires at the end of April 2023, and we are looking for a supplier who will not only deliver this service for us from 1 May 2023, but ensure a seamless transition between the end of the existing contract and service commencement under this new contract; we therefore expect this contract to commence on or before 1 April 2023 to facilitate this handover period.",
        "datePublished": "2023-01-09T11:30:31Z",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "72000000",
            "description": "IT services: consulting, software development, Internet and support"
        },
        "additionalClassifications": [
            {
                "id": "79000000",
                "scheme": "CPV",
                "description": "Business services: law, marketing, consulting, recruitment, printing and security"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "TW9 4DU"
                    },
                    {
                        "postalCode": "TW9 4DU"
                    },
                    {
                        "postalCode": "TW9 4DU"
                    },
                    {
                        "postalCode": "TW9 4DU"
                    }
                ]
            }
        ],
        "value": {
            "amount": 126390,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (below threshold)",
        "tenderPeriod": {
            "endDate": "2023-02-03T17:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2023-03-15T00:00:00Z",
            "endDate": "2027-04-30T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/61a51d90-58e5-4830-b650-fb9221e96d32",
                "datePublished": "2023-01-09T11:30:31Z",
                "format": "text/html",
                "language": "en",
                "dateModified": "2023-01-24T13:32:14Z"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/5dd13c59-a5a0-44f0-b993-3e1360e5b800",
                "format": "application/pdf"
            },
            {
                "id": "3",
                "documentType": "technicalSpecifications",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/1561bef2-34f6-4da9-b34d-098f1a8986e6",
                "format": "application/vnd.openxmlformats-officedocument.spreadsheetml.sheet"
            },
            {
                "id": "4",
                "documentType": "clarifications",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/70d6c75a-afad-41dd-8a52-76952cb93ae9",
                "format": "application/pdf"
            },
            {
                "id": "5",
                "documentType": "illustration",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/ad7efbd0-8b7d-4342-93c5-3c1db5c96fd0",
                "format": "application/pdf"
            },
            {
                "id": "6",
                "documentType": "illustration",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/6846c4dc-573b-42d8-8a92-861db532af79",
                "format": "application/pdf"
            },
            {
                "id": "7",
                "documentType": "illustration",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/cab54342-b5f2-4b2e-a17d-8bb2ff82369a",
                "format": "application/pdf"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-GOR-EA71",
            "name": "The National Archives",
            "identifier": {
                "legalName": "The National Archives",
                "scheme": "GB-GOR",
                "id": "EA71"
            },
            "address": {
                "streetAddress": "RUSKIN AVENUE",
                "locality": "RICHMOND",
                "postalCode": "TW94DU",
                "countryName": "England"
            },
            "contactPoint": {
                "email": "procurement@nationalarchives.gov.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-COH-03643637",
            "name": "Forfront Limited",
            "identifier": {
                "legalName": "Forfront Limited",
                "scheme": "GB-COH",
                "id": "03643637"
            },
            "address": {
                "streetAddress": "3rd Floor Paternoster House, 65 St Paul's Churchyard, London, EC4M 8AB"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-GOR-EA71",
        "name": "The National Archives"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-5275189a-0ede-40af-beb9-e66a2a9e95de-1",
            "status": "active",
            "date": "2023-03-02T00:00:00Z",
            "datePublished": "2023-03-23T16:11:06Z",
            "value": {
                "amount": 51825,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-COH-03643637",
                    "name": "FORFRONT LIMITED"
                }
            ],
            "contractPeriod": {
                "startDate": "2023-03-31T00:00:00+01:00",
                "endDate": "2025-04-30T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/53faff94-7f27-45bc-9c27-c7e835b93c00",
                    "datePublished": "2023-03-23T16:11:06Z",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "documentType": "tenderNotice",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/5dd13c59-a5a0-44f0-b993-3e1360e5b800",
                    "format": "application/pdf"
                },
                {
                    "id": "3",
                    "documentType": "technicalSpecifications",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/1561bef2-34f6-4da9-b34d-098f1a8986e6",
                    "format": "application/vnd.openxmlformats-officedocument.spreadsheetml.sheet"
                },
                {
                    "id": "4",
                    "documentType": "clarifications",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/70d6c75a-afad-41dd-8a52-76952cb93ae9",
                    "format": "application/pdf"
                },
                {
                    "id": "5",
                    "documentType": "illustration",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/ad7efbd0-8b7d-4342-93c5-3c1db5c96fd0",
                    "format": "application/pdf"
                },
                {
                    "id": "6",
                    "documentType": "illustration",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/6846c4dc-573b-42d8-8a92-861db532af79",
                    "format": "application/pdf"
                },
                {
                    "id": "7",
                    "documentType": "illustration",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/cab54342-b5f2-4b2e-a17d-8bb2ff82369a",
                    "format": "application/pdf"
                }
            ]
        },
        {
            "id": "ocds-b5fd17-5275189a-0ede-40af-beb9-e66a2a9e95de-2",
            "status": "active",
            "date": "2023-03-02T00:00:00Z",
            "datePublished": "2023-03-23T16:11:06Z",
            "value": {
                "amount": 126390,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-COH-03643637",
                    "name": "Forfront Limited"
                }
            ],
            "contractPeriod": {
                "startDate": "2023-03-31T00:00:00+01:00",
                "endDate": "2027-04-30T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/53faff94-7f27-45bc-9c27-c7e835b93c00",
                    "datePublished": "2023-03-23T16:11:06Z",
                    "dateModified": "2026-03-24T12:48:40Z",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "documentType": "tenderNotice",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/5dd13c59-a5a0-44f0-b993-3e1360e5b800",
                    "format": "application/pdf"
                },
                {
                    "id": "3",
                    "documentType": "technicalSpecifications",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/1561bef2-34f6-4da9-b34d-098f1a8986e6",
                    "format": "application/vnd.openxmlformats-officedocument.spreadsheetml.sheet"
                },
                {
                    "id": "4",
                    "documentType": "clarifications",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/70d6c75a-afad-41dd-8a52-76952cb93ae9",
                    "format": "application/pdf"
                },
                {
                    "id": "5",
                    "documentType": "illustration",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/ad7efbd0-8b7d-4342-93c5-3c1db5c96fd0",
                    "format": "application/pdf"
                },
                {
                    "id": "6",
                    "documentType": "illustration",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/6846c4dc-573b-42d8-8a92-861db532af79",
                    "format": "application/pdf"
                },
                {
                    "id": "7",
                    "documentType": "illustration",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/cab54342-b5f2-4b2e-a17d-8bb2ff82369a",
                    "format": "application/pdf"
                }
            ]
        }
    ]
}