D3 Tenders | PQ0308 - Interim Sales and Marketing Support for the Alexander Stadium

Notice Information

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Notice Title

PQ0308 - Interim Sales and Marketing Support for the Alexander Stadium

Notice Description

Alexander Stadium is the central location for the Commonwealth Games 2022 hosting the opening and closing ceremonies as well as the athletics events. The site is currently being re-developed with the construction on track to the completed by April 2022 and handed over to the Organising Committee at the end of April 2022. After the games in August 2022, the stadium will undergo further construction works to transform the venue back into its permanent legacy format and thereafter will revert back to the control of the Council for its business as usual operation. To support the delivery of the Council's responsibilities, there is a requirement for an interim sales and marketing support function to promote and sell spaces within the redeveloped stadium site as a venue of choice in the city, to a wide audience from local people, organisations and companies from local SMEs to multi-national companies. This support is needed to allow the operational team to focus on the delivery of the Games and to ensure that bookings are secured in advance of the legacy operation launching. The contract will be for a duration of 12 months commencing 1st April 2022 and will require the following services to be delivered. o To support the establishment of a marketing strategy to sell the stadium facilities and implement after approval by the Council o To establish and manage a dedicated stadium website to promote the conference, meeting and event spaces o To design and produce marketing materials to promote the facilities for distribution to a range of networks and business associations including videos of the facilities, sales brochures, banners, promotional items, press releases and social media promotion in accordance with the Council's design standards and protocols o Arrange and manage a launch event o Attend industry events, exhibitions and networking events, promoting and securing speculative and actual enquiries for sales o Manage all sales enquiries via the website, email and telephone, upsell services and secure bookings for conference, meetings and events, as well as room bookings and corporate membership sales, as required o Liaise with the stadium operational team to ensure any bespoke event enquiries can be accommodated before securing booking o Secure bookings and set out a recommended payment profile based on credit worthiness o Advise payments details to the Council to collect or invoice. o Hand over event bookings to the operational team prior to arrival with a full events brief for delivery o Monitor progress of the support service and advise on continuous improvements o Provide monthly KPI reports based on performance o Production of a range of sales procedures / guidance documents as needed o To provide a dedicated team of sales support staff with an appropriate staffing level that focus on the sales for the stadium o To provide further support staff to supplement this, with experti... Additional information: If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal. Delivery Notes Birmingham Is a Recurrent Procurement Type? : No

Notice Details

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Publication & Lifecycle

Open Contracting ID: ocds-b5fd17-560d9077-08f7-4ae7-bf84-25be73104307
Publication Source: Contracts Finder
Latest Notice: https://www.contractsfinder.service.gov.uk/Notice/31ff4973-f0d0-4633-8e1d-145997390998
Current Stage: Tender
All Stages: Tender

Procurement Classification

Notice Type: Tender Notice
Procurement Type: Standard
Procurement Category: Services
Procurement Method: Not Specified
Procurement Method Details: Other -
Tender Suitability: SME
Awardee Scale: Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

22 - Printed matter and related products

39 - Furniture (incl. office furniture), furnishings, domestic appliances (excl. lighting) and cleaning products

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services

CPV Codes

22100000 - Printed books, brochures and leaflets

22150000 - Brochures

39294100 - Information and promotion products

79340000 - Advertising and marketing services

79342000 - Marketing services

79342200 - Promotional services

79413000 - Marketing management consultancy services

79952000 - Event services

92621000 - Sports-event promotion services

Notice Value(s)

Tender Value: Not specified
Lots Value: Not specified
Awards Value: Not specified
Contracts Value: Not specified

Notice Dates

Publication Date: 3 Mar 20224 years ago
Submission Deadline: 18 Mar 2022Expired
Future Notice Date: Not specified
Award Date: Not specified
Contract Period: 1 Apr 2022 - 31 Mar 2023 6-12 months
Recurrence: Not specified

Notice Status

Tender Status: Active
Lots Status: Not Specified
Awards Status: Not Specified
Contracts Status: Not Specified

Buyer & Supplier

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Contracting Authority (Buyer)

Main Buyer: BIRMINGHAM CITY COUNCIL
Contact Name: Available with D3 Tenders Premium →
Contact Email: Available with D3 Tenders Premium →
Contact Phone: Available with D3 Tenders Premium →

Buyer Location

Locality: WEST MIDLANDS
Postcode: B4 7WB
Post Town: Birmingham
Country: England
Major Region (ITL 1): TLG West Midlands (England)
Basic Region (ITL 2): TLG3 West Midlands
Small Region (ITL 3): TLG31 Birmingham
Delivery Location: TLG West Midlands (England)
Local Authority: Birmingham
Electoral Ward: Newtown
Westminster Constituency: Birmingham Ladywood

Further Information

Notice Documents

https://www.contractsfinder.service.gov.uk/Notice/31ff4973-f0d0-4633-8e1d-145997390998
3rd March 2022 - Opportunity notice on Contracts Finder
https://in-tendhost.co.uk/birminghamcc/aspx/
Additional information on how to apply for this contract

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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