Award

QU349 - Reopening High Streets Safely Campaign Media - AWARD

BIRMINGHAM CITY COUNCIL

This public procurement record has 2 releases in its history.

AwardUpdate

07 Dec 2020 at 14:43

Award Notice
Award

19 Nov 2020 at 13:25

Award Notice
Summary of the contracting process

The Birmingham City Council is seeking a supplier to develop a Media Plan for the Reopening High Streets Safely Consumer Marketing Campaign. This initiative, funded by the European Regional Development Fund (ERDF), aims to support the gradual reopening of commercial areas across Birmingham. The procurement is classified under the services category, specifically focusing on multimedia networks and advertising management. The contract period is set from 23rd November 2020 to 23rd April 2021, with the tender process formally concluded on 23rd October 2020, culminating in the awarding of the contract to AJB Media on 19th November 2020.

This procurement represents a significant opportunity for marketing and media companies, particularly those with expertise in advertising campaign management and consultancy services. Businesses equipped to create comprehensive media strategies and possess experience in driving footfall to retail areas will find the tender particularly suitable. The emphasis on safety messaging in conjunction with engaging consumers in twelve distinct Business Improvement Districts further highlights the potential for businesses to expand their market reach while contributing to the local economic recovery.

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Notice Information

Notice Title

QU349 - Reopening High Streets Safely Campaign Media - AWARD

Notice Description

The Council requires a supplier for the provision of creating a Media Plan for Reopening High Streets Safely Consumer Marketing Campaign. Birmingham has been granted funding under the European Regional Development Fund (ERDF) for Reopening High Streets Safely Fund to support the safe reopening of high streets and other commercial areas. A proportion of this funding is to develop a communications and public information campaign to ensure that reopening of local economies can be managed successfully and safely. We are currently in the process of developing an economic recovery campaign for the city and require a campaign delivery media plan which will drive footfall to all 12 Business Improvement Districts (BIDs). Breakdown of 12 areas: 1. Retail BID 2. Colmore BID 3. Southside BID 4. Westside BID 5. Jewellery Quarter BID 6. Acocks Green BID 7. Erdington BID 8. Northfield BID 9. Sutton Coldfield BID 10. Harborne BID 11. Kings Heath BID 12. Soho Road BID The primary objective of this media plan is to get extensive exposure and engagement of the campaign messaging for all 12 Business Improvement Districts. The media plan must drive footfall to the relevant areas and also relay safety messages. Campaign from 1st December 2020 - 24th December 2020 The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant quotation documentation. If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: cps@birmingham.gov.uk or call CPS Helpdesk on 0121 464 8000. Your completed quotation submission should be returned by noon on 23rd October 2020 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-581939cd-a7ad-4a97-ac82-26ca6a58fc73
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f2620ee4-6a98-451e-b4dc-1458798d3a84
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

32 - Radio, television, communication, telecommunication and related equipment

34 - Transport equipment and auxiliary products to transportation

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

32417000 - Multimedia networks

34928470 - Signage

79340000 - Advertising and marketing services

79341000 - Advertising services

79341100 - Advertising consultancy services

79341200 - Advertising management services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£99,970 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
7 Dec 20205 years ago
Submission Deadline
23 Oct 2020Expired
Future Notice Date
Not specified
Award Date
19 Nov 20205 years ago
Contract Period
23 Nov 2020 - 23 Apr 2021 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BIRMINGHAM CITY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WEST MIDLANDS
Postcode
B4 7DJ
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Newtown
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

AJB MEDIA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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