Notice Information
Notice Title
Digital & Content (Email Marketing) Request for Proposal for Asset Creation Supplier
Notice Description
Background - Email Marketing Strategy To deliver targeted, informative, and relevant key messages to supporters at their optimum level of engagement. Our key impact goals are to: Deepen relationships with supporters Maximise supporter value Retain commitment What are we wanting to achieve with dynamically created assets for our emails? To increase channel revenue. To grow our active supporter database, this will include retaining actively engaged supporters and acquisition. To increase conversions and engagement for all our database. The chosen supplier will be able to work with us in the following way: Provide licences for multiple users Support package (30hrs min, to include production and technical support. Onboarding training, strategy and planning sessions and ongoing training QA, testing) Connect with ESP (Adestra) Platform allows for WWF-UK to create intelligent creative applications ("Applications") that combine content, data, and business logic. The term "Communication" means any email message, web page, display advertisement, mobile message (in-app message, message inbox or push notification) or other communication that is sent, displayed, targeted, created or customized through use of the Services. (Such as polls, countdown calendars, dynamic banners) Platform if applicable will supply a creative tag, which WWF-UK can embed within the communication. Applications generate intelligent creative each time the affected Communication is opened or viewed, as applicable. WWF-UK can modify the content, data, and logic of an Application at any time. WWF-UK may create an unlimited number of Applications in Communications up to its Maximum Allotment per channel. WWF-UK should be responsible for final creative assets (Including image files, URLs and custom fonts) WWF-UK will determine applicable business logic for each application set-up The platform must also include an analytics dashboard which provides advanced analytics relating to the Platform and performance of Applications.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-b5fd17-5ea14df8-7aa8-4e8b-b3a0-9354e523290c
- Publication Source
- Contracts Finder
- Latest Notice
- https://www.contractsfinder.service.gov.uk/Notice/dc03b1f3-10bf-48fa-8baa-12712d1b4ac2
- Current Stage
- Tender
- All Stages
- Tender
Procurement Classification
- Notice Type
- Tender Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure (below threshold)
- Tender Suitability
- SME, VCSE
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
48 - Software package and information systems
72 - IT services: consulting, software development, Internet and support
-
- CPV Codes
48500000 - Communication and multimedia software package
72220000 - Systems and technical consultancy services
72250000 - System and support services
Notice Value(s)
- Tender Value
- £60,000 Under £100K
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 13 Apr 20232 years ago
- Submission Deadline
- 28 Apr 2023Expired
- Future Notice Date
- Not specified
- Award Date
- Not specified
- Contract Period
- 18 May 2023 - 20 May 2024 1-2 years
- Recurrence
- Not specified
Notice Status
- Tender Status
- Active
- Lots Status
- Not Specified
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED
- Contact Name
- Poonam Reid
- Contact Email
- preid@wwf.org.uk
- Contact Phone
- Not specified
Buyer Location
- Locality
- WOKING
- Postcode
- GU21 4LL
- Post Town
- Guildford
- Country
- England
-
- Major Region (ITL 1)
- TLJ South East (England)
- Basic Region (ITL 2)
- TLJ2 Surrey, East and West Sussex
- Small Region (ITL 3)
- TLJ25 West Surrey
- Delivery Location
- Not specified
-
- Local Authority
- Woking
- Electoral Ward
- Horsell
- Westminster Constituency
- Woking
Further Information
Notice Documents
-
https://www.contractsfinder.service.gov.uk/Notice/dc03b1f3-10bf-48fa-8baa-12712d1b4ac2
13th April 2023 - Opportunity notice on Contracts Finder
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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