Tender

British Council - Marketing Automation Programme

BRITISH COUNCIL(THE)

This public procurement record has 3 releases in its history.

Tender

07 Jul 2021 at 15:54

Tender Notice
Planning

23 Jun 2021 at 08:10

Planned Procurement Notice
Planning

15 Jun 2021 at 13:11

Planned Procurement Notice
Summary of the contracting process

The British Council is seeking to procure a Marketing Automation Platform, with the tender titled "British Council - Marketing Automation Programme." This procurement, classified under the software development services industry, involves a budget of £3,000,000 and aims to enhance digital engagement and customer relationship management. Key dates include the tender period which ends on 6th August 2021, with the contract set to commence on 1st October 2021, lasting until 29th September 2023. The procurement follows an open procedure, allowing for a broad range of bids.

This tender presents an excellent growth opportunity for businesses specialising in sales, marketing, and business intelligence software solutions. Companies equipped to offer innovative marketing automation technologies and services will likely find a competitive edge in this process. Small and medium-sized enterprises (SMEs) are particularly encouraged to participate, as they can play a vital role in providing tailored solutions that meet the British Council's strategic priorities for personalised customer engagement and enhanced conversion rates.

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Notice Information

Notice Title

British Council - Marketing Automation Programme

Notice Description

British Council intend to procure a Marketing Automation Platform during July/August 2021. Please first complete he NDA and submit to gain access to the tender documents. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online. 2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn. Additional information: Bidders will be required to register on British Council's e-Tendering portal In-Tend hosted at https://in-tendhost.co.uk/britishcouncil in order to take part in the tender process. Once registered, bidders must log-in to the website where they can view the project and access the bidders pack and submit their return. Bidders will also be required to demonstrate their capability and 'means of proof' will be required. These conditions are outlined in the ITT.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-662e81c3-6aa2-4e0f-a021-d38b92bd47eb
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/ac1939cc-4338-426d-9a3b-fdaa2eb7de2b
Current Stage
Tender
All Stages
Planning, Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

72 - IT services: consulting, software development, Internet and support

CPV Codes

48480000 - Sales, marketing and business intelligence software package

72212481 - Sales or marketing software development services

72212482 - Business intelligence software development services

Notice Value(s)

Tender Value
£3,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
7 Jul 20214 years ago
Submission Deadline
6 Aug 2021Expired
Future Notice Date
5 Jul 2021Expired
Award Date
Not specified
Contract Period
30 Sep 2021 - 29 Sep 2023 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH COUNCIL(THE)
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
MANCHESTER
Postcode
M1 2BB
Post Town
Manchester
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD3 Greater Manchester
Small Region (ITL 3)
TLD33 Manchester
Delivery Location
Not specified
Local Authority
Manchester
Electoral Ward
Piccadilly
Westminster Constituency
Manchester Central

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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