Tender

Creative Assets Delivery for UK Global Screen Fund Promotional Campaign

BFI

This public procurement record has 1 release in its history.

Tender

16 Jul 2021 at 16:19

Tender Notice
Summary of the contracting process

The BFI is seeking a creative agency to deliver a promotional campaign under the UK Global Screen Fund, a £7 million initiative aimed at enhancing the international presence of the UK's independent screen sector, including film, TV, and animation. This tender, titled "Creative Assets Delivery for UK Global Screen Fund Promotional Campaign," falls within the marketing services industry and is currently in the active tender stage. The application process closes on 30th July 2021, and the contract is set to commence on 23rd August 2021, with an end date of 30th September 2022. The procurement follows an open procedure and serves organizations based in the United Kingdom and beyond, given the multi-territory goals of the campaign.

This tender presents a significant opportunity for businesses specialising in marketing and advertising, particularly those with experience in global brand strategy and digital platform development. Companies with capabilities in creating engaging content that effectively resonates with diverse audiences across various channels will be well-positioned to compete. The promotional campaign aims to reposition UK screen content internationally, making it an ideal opportunity for creative agencies eager to enhance their portfolio and expand into international markets.

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Notice Information

Notice Title

Creative Assets Delivery for UK Global Screen Fund Promotional Campaign

Notice Description

The UK Global Screen Fund is a one year pilot fund designed to boost international development and distribution opportunities for the UK's independent screen sector. The new PS7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies and deepening international relationships. A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK. The purpose of this contract is to implement the new UK Global Screen brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with B2B and consumer audiences to powerfully sell and promote UK content internationally. We require a creative agency to execute the new UK Global Screen brand strategy, using the brand book and toolkit to develop and deliver a full suite of creative assets to engage audiences across key international territories. These assets will activate the multi-channel UK Global Screen promotional campaign across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. A key deliverable will be the development of a new UK Global Screen digital platform, introducing a brand new website to aggregate UK talent and showcase the power of the UK screen sector. This will include international promotion of key UK titles and talent plus online resources and assets to highlight UK companies and content. Additional information: To take part in this tender, please visit our website, at https://in-tendhost.co.uk/bfi/aspx/Tenders/Current , where you will need to register, if you haven't already, and express an interest in this opportunity to access the relevant documents. Please note expressions of interest will only be accepted via the portal. Is a Recurrent Procurement Type? : No

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-7129771d-0b77-44ed-8a2a-73fd5dbb4b02
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/2c163f0b-f4ca-4f32-9f66-c5da7a8142d5
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

22 - Printed matter and related products

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

22000000 - Printed matter and related products

72413000 - World wide web (www) site design services

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
16 Jul 20214 years ago
Submission Deadline
30 Jul 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
23 Aug 2021 - 30 Sep 2022 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BFI
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
W1T 1LN
Post Town
West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI36 Camden
Delivery Location
Not specified
Local Authority
Camden
Electoral Ward
Bloomsbury
Westminster Constituency
Holborn and St Pancras

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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