Notice Information
Notice Title
(NU1589-4) Monthly campaign analytics, content development and Digital PR
Notice Description
Newcastle University Marketing Department are seeking to appoint an agency on retainer to support with the following key services: * Campaign analytics o Collate data from various data sources (Google Analytics, HubSpot, Facebook, Google Ads etc and present measurement of monthly campaign success by subject, where applicable o Dashboard/report creation and analysis of results by subject, where applicable o Demonstrate how effective messages are to the audience o Recommendations and guidance on KPIs Key focus areas o Develop benchmarks to give context to results o Measure against competitors with share of voice o Understand context of earned media coverage with sentiment analysis o Track and amplify positive coverage * Content development o Create content suitable for media coverage o Rewriting Newcastle University created content Make content more suitable for media coverage o Support stories with video assets where possible o Recommend creative angles that appeal to media channels * Digital PR o Provide access to relevant media channels o Secure relevant media coverage o Make recommendations for most impactful channels and coverage
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-b5fd17-7770db73-1be6-4a33-920c-be5177c80082
- Publication Source
- Contracts Finder
- Latest Notice
- https://www.contractsfinder.service.gov.uk/Notice/2b76bf40-bcda-41b8-a6e1-c7243f06037d
- Current Stage
- Award
- All Stages
- Award
Procurement Classification
- Notice Type
- Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Selective
- Procurement Method Details
- Restricted procedure
- Tender Suitability
- SME
- Awardee Scale
- SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
48 - Software package and information systems
72 - IT services: consulting, software development, Internet and support
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
48480000 - Sales, marketing and business intelligence software package
48481000 - Sales or marketing software package
72210000 - Programming services of packaged software products
72212480 - Sales, marketing and business intelligence software development services
72212481 - Sales or marketing software development services
79000000 - Business services: law, marketing, consulting, recruitment, printing and security
79342000 - Marketing services
79413000 - Marketing management consultancy services
Notice Value(s)
- Tender Value
- £32,000 Under £100K
- Lots Value
- Not specified
- Awards Value
- £25,500 Under £100K
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 16 Dec 20205 years ago
- Submission Deadline
- 24 Nov 2020Expired
- Future Notice Date
- Not specified
- Award Date
- 16 Dec 20205 years ago
- Contract Period
- 17 Dec 2020 - 31 Aug 2021 6-12 months
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Not Specified
- Awards Status
- Active
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- NEWCASTLE UNIVERSITY
- Contact Name
- Available with D3 Tenders Premium →
- Contact Email
- Available with D3 Tenders Premium →
- Contact Phone
- Available with D3 Tenders Premium →
Buyer Location
- Locality
- NEWCASTLE
- Postcode
- NE1 7RU
- Post Town
- Newcastle upon Tyne
- Country
- England
-
- Major Region (ITL 1)
- TLC North East (England)
- Basic Region (ITL 2)
- TLC4 Northumberland, Durham and Tyne & Wear
- Small Region (ITL 3)
- TLC43 Tyneside
- Delivery Location
- TLC North East (England)
-
- Local Authority
- Newcastle upon Tyne
- Electoral Ward
- Monument
- Westminster Constituency
- Newcastle upon Tyne Central and West
Further Information
Notice Documents
-
https://www.contractsfinder.service.gov.uk/Notice/2b76bf40-bcda-41b8-a6e1-c7243f06037d
16th December 2020 - Awarded contract notice on Contracts Finder
Notice URLs
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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