Award

(NU/1589-65) Chinese Social Media Management

NEWCASTLE UNIVERSITY

This public procurement record has 1 release in its history.

Award

25 Jul 2022 at 12:04

Award Notice
Summary of the contracting process

Newcastle University is conducting a procurement process for "Chinese Social Media Management" services, classified under business services, with a focus on marketing and consulting. The procurement stage is complete, and the contract was initiated on 25th July 2022, following a tender that ended on 10th June 2022. The total contract value is £74,000, with a minimum value of £14,000, and is set to run until 24th July 2024. The procurement method used is a selective process, specifically a restricted procedure.

This tender presents opportunities for businesses skilled in social media management, particularly those with experience in the Chinese market and higher education sectors. Companies that can demonstrate expertise in managing social media accounts on platforms such as Weibo, WeChat, and Douyin, as well as those proficient in paid media campaigns targeting prospective students, would be well-positioned to compete. The contract allows for significant involvement in creative campaign strategies, making it attractive for marketing agencies and consultants specialising in digital communications.

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Notice Information

Notice Title

(NU/1589-65) Chinese Social Media Management

Notice Description

We are looking for a supplier to cover two aspects of our Chinese Social Media Management activity, Organic social media management and paid media campaign support. The supplier is required to have the ability to provide the following services and experience: Organic social media management * Have detailed experience managing in country higher education focused social media accounts for the Chinese market * Day-to-day management of Newcastle University's existing Weibo, WeChat, Douyin and YouKu accounts - creating, uploading, scheduling and reviewing content as agreed in monthly client meetings * Support the creation and maintenance of a Newcastle University presence on Xiaohongshu (Little Red Book) * Support live-streaming chats with staff/students and virtual open days, when required * Monthly content recommendations for our accounts based on wider market trends and competitor insights for: o Potential undergraduate students o Potential postgraduate students o Current students studying in the UK o Our Chinese alumni community * Attending monthly content planning meetings with internal teams * Translation and reformatting provided content to be suitable for chosen channels * Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, comment and engagement analysis, competitor analysis and benchmarking. As well as recommendations for improvements * Provide a named Account Manager 2.3.2 Paid media When paid campaign support is required for Chinese markets, the supplier will be required to provide the following services: * Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students * Provide detailed campaign attribution and KPI measurements for all media plans * Provide full campaign reporting and optimisation as part of all media plans * Provide support on creative optimisation and testing * Provide regular insight into industry best practice, trends and future placement opportunities * Provide translation services for content and landing pages * Provide a single Account Manager for all campaigns

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-831dbdbd-2182-478f-b79d-d0fbf15252f0
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/c16360bf-e5fa-417a-9943-9eebdd3b7a60
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

48480000 - Sales, marketing and business intelligence software package

48481000 - Sales or marketing software package

72210000 - Programming services of packaged software products

72212480 - Sales, marketing and business intelligence software development services

72212481 - Sales or marketing software development services

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£74,000 Under £100K
Lots Value
Not specified
Awards Value
£23,040 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
25 Jul 20223 years ago
Submission Deadline
10 Jun 2022Expired
Future Notice Date
Not specified
Award Date
21 Jul 20223 years ago
Contract Period
24 Jul 2022 - 24 Jul 2023 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NEWCASTLE UNIVERSITY
Contact Name
Not specified
Contact Email
purchasing@ncl.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
NEWCASTLE UPON TYNE
Postcode
NE1 7RU
Post Town
Newcastle upon Tyne
Country
England
Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC43 Tyneside
Delivery Location
TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England)
Local Authority
Newcastle upon Tyne
Electoral Ward
Monument
Westminster Constituency
Newcastle upon Tyne Central and West

Supplier Information

Number of Suppliers
1
Supplier Name

TONG

Further Information

Notice Documents

Notice URLs

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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