Award

Bletchley and Fenny Stratford Marketing Narrative - AWARD

MILTON KEYNES COUNCIL

This public procurement record has 1 release in its history.

Award

25 Oct 2023 at 08:09

Summary of the contracting process

The Bletchley and Fenny Stratford Marketing Narrative procurement process, led by Milton Keynes Council, has reached the award stage. The contract involves sales, marketing, and business intelligence software services. The tender, titled "Bletchley and Fenny Stratford Marketing Narrative," aims to develop a narrative for the area to attract business investment. The project has a contract period from July 31, 2023, to March 31, 2024, and potential suppliers should note the tender period ending on July 14, 2023.

This opportunity, suited for small and voluntary sector enterprises, focuses on actively marketing vacant sites and improving the region's business appeal. Businesses offering direct marketing, market research, advertising, and sales software services are well-positioned to compete. Potential bidders should align their proposals with the sustainable economic growth goals outlined in the Towns Fund initiative, aiming to drive economic regeneration and productivity growth in Bletchley and Fenny Stratford.

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Notice Title

Bletchley and Fenny Stratford Marketing Narrative - AWARD

Notice Description

In September 2019, the government invited 100 places to develop proposals for a Town Deal, as part of the PS3.6 billion Towns Fund. The Towns Fund is part of the government's plan for levelling up the UK economy and its overarching aims are to drive the sustainable economic regeneration of towns and to deliver long term economic and productivity growth. Through the Towns Deal process, Bletchley and Fenny Stratford were awarded PS22.7 million across nine projects that have been selected to drive transformational and sustainable growth in the area. These interventions individually and collectively seek to deliver the vision for Bletchley and Fenny Stratford, as identified in the Town Investment Plan (TIP). One of these projects is the Active Marketing of Vacant Sites (AMOVS) project. The AMOVS project focusses on both improving the marketing of Bletchley and Fenny Stratford as an investment location and improving the reputation of the area as a place to do business. To support in meeting these project aspirations, consultants have produced a Databook identifying the strengths, challenges, opportunities, and potential to unlock prosperity and growth in Bletchley and Fenny Stratford. This Bletchley specific information can now be used to create a successful marketing campaign. There is now a requirement to develop and create a narrative for Bletchley and Fenny Stratford as well as a Place marketing strategy, identifying how best to share, promote and implement the narrative. This brief is to deliver the narrative part of this project which will provide a strong and compelling story about why Bletchley and Fenny Stratford is an attractive area to locate and invest in.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-9ebf5f4e-0d8f-4915-8d27-d1ffb31fde3b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/4dd9cd38-dd76-4e43-b2ca-79c3d306f8f1
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

48480000 - Sales, marketing and business intelligence software package

48481000 - Sales or marketing software package

72212480 - Sales, marketing and business intelligence software development services

72212481 - Sales or marketing software development services

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79300000 - Market and economic research; polling and statistics

79310000 - Market research services

79340000 - Advertising and marketing services

79342000 - Marketing services

79342100 - Direct marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£19,511 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
25 Oct 20232 years ago
Submission Deadline
14 Jul 2023Expired
Future Notice Date
Not specified
Award Date
30 Aug 20232 years ago
Contract Period
30 Jul 2023 - 31 Mar 2024 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
MILTON KEYNES COUNCIL
Contact Name
David Smith
Contact Email
david.smith@milton-keynes.gov.uk
Contact Phone
01908691691

Buyer Location

Locality
MILTON KEYNES
Postcode
MK9 3EJ
Post Town
Milton Keynes
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ12 Milton Keynes
Delivery Location
TLJ South East (England)

Local Authority
Milton Keynes
Electoral Ward
Central Milton Keynes
Westminster Constituency
Milton Keynes Central

Supplier Information

Number of Suppliers
1
Supplier Name

WHISTLEJACKET LONDON

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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