Notice Information
Notice Title
(NU1589-66) Google Analytics 360 License and Analytics Support
Notice Description
We are seeking a supplier to provide Google Analytics 360 License and analytics support. There are three individual elements of this requirement, which are detailed below:\r * GA360 Licence Renewal\r * GA4/GTM Audit and Recommendations\r * GA4/GTM Annual Retainer\r GA360 Licence Renewal\r We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University in the renewal of our existing Google Analytics and Google Tag manager 360 license and to provide ongoing support. Specifically:\r * Analytics 360 license\r * Tag manager 360 license\r * Implementation and ongoing support \r GA4/GTM Audit and Recommendations\r We also require a Google Analytics (GA4) and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation:\r * Audit existing GA4/UA account for opportunities to enhance tracking of website/user behaviour. \r * Audit existing GTM set up to optimise performance.\r * Providing recommendations e.g. event setup, custom dimensions, audiences etc.\r * Data layer build specifications based on meeting requirements to further enhance reporting and analytical accuracy.\r * Optimal Tag and pixels implementation via GTM\r Ad platforms including (not exhaustive):\r * Facebook/Instagram\r * Tiktok\r * Snapchat\r * LinkedIn\r \r GA4/GTM Annual Retainer\r Provide services as an annual retainer to facilitate the outcome of the audit (mutually agreed tasks) and to support the ad-hoc delivery for analytics support using the following use cases as a guide (not-exhaustive):\r 1. Support and setup GTM tags and triggers for capturing GA4 Events based on website interactions\r 2. Support and setup GA4 Customer Dimensions and associated GTM tasks required to populate values e.g. Custom Audiences. \r 3. Support the creation of GA4 custom reports as requested. \r 4. Provide training and documentation/guidelines as required.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-b5fd17-b6cff81c-650b-48a2-9a9e-13e88eb43f22
- Publication Source
- Contracts Finder
- Latest Notice
- https://www.contractsfinder.service.gov.uk/Notice/d87e2c61-6fb7-478b-a099-078064d669dd
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Selective
- Procurement Method Details
- Restricted procedure
- Tender Suitability
- SME
- Awardee Scale
- SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
48 - Software package and information systems
72 - IT services: consulting, software development, Internet and support
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
48480000 - Sales, marketing and business intelligence software package
48481000 - Sales or marketing software package
72210000 - Programming services of packaged software products
72212480 - Sales, marketing and business intelligence software development services
72212481 - Sales or marketing software development services
79000000 - Business services: law, marketing, consulting, recruitment, printing and security
79342000 - Marketing services
79413000 - Marketing management consultancy services
Notice Value(s)
- Tender Value
- £80,000 Under £100K
- Lots Value
- Not specified
- Awards Value
- £162,180 £100K-£500K
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 26 Jul 20223 years ago
- Submission Deadline
- 8 Jul 2022Expired
- Future Notice Date
- Not specified
- Award Date
- 21 Jul 20223 years ago
- Contract Period
- 24 Jul 2022 - 24 Jul 2023 6-12 months
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Not Specified
- Awards Status
- Active
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- NEWCASTLE UNIVERSITY
- Contact Name
- Available with D3 Tenders Premium →
- Contact Email
- Available with D3 Tenders Premium →
- Contact Phone
- Available with D3 Tenders Premium →
Buyer Location
- Locality
- NEWCASTLE UPON TYNE
- Postcode
- NE1 7RU
- Post Town
- Newcastle upon Tyne
- Country
- England
-
- Major Region (ITL 1)
- TLC North East (England)
- Basic Region (ITL 2)
- TLC4 Northumberland, Durham and Tyne & Wear
- Small Region (ITL 3)
- TLC43 Tyneside
- Delivery Location
- TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England)
-
- Local Authority
- Newcastle upon Tyne
- Electoral Ward
- Monument
- Westminster Constituency
- Newcastle upon Tyne Central and West
Further Information
Notice Documents
-
https://www.contractsfinder.service.gov.uk/Notice/d87e2c61-6fb7-478b-a099-078064d669dd
26th July 2022 - Awarded contract notice on Contracts Finder -
https://www.contractsfinder.service.gov.uk/Notice/41a268cb-1ed9-400a-bbd1-0ae9a2141444
26th July 2022 - Opportunity notice on Contracts Finder -
https://www.contractsfinder.service.gov.uk/Notice/816f7053-6eec-4043-a032-b9b9d2ffbce9
25th July 2022 - Awarded contract notice on Contracts Finder
Notice URLs
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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