Notice Information
Notice Title
(NU/1589 - 69) HE Competitor Tracking and Insight
Notice Description
We are seeking to appoint a supplier to provide real-time intelligence, across the digital landscape, on a set of competitors as defined by Newcastle University. This will help us to be more responsive to sector activity and through automation, will enable us to focus on action rather than monitoring. The supplier is required to provide the following services and experience: 1) Automated monitoring of 10 selected HEI competitors that will track and monitor social media changes across their entire digital landscape, providing real-time alerts and informed intelligence of new marketing initiatives and emerging changes. At a minimum, this will encapsulate the following areas: a) Organisational Alerts - news, changes in fact and figures, leadership, facilities, partnerships, events, awards, alumni, research, accommodation, equality and diversity, sustainability, reputation, and rankings. b) Marketing Alerts - messaging changes, open day marketing, promotions and campaigns, website changes, B2B services, press alerts, student voice, homepage changes, student wellbeing, and marketing intelligence. c) Course Alerts - new courses, course changes, course withdrawals, module changes, title changes, entry requirements, fees, online learning resources, and accreditations. d) Social Media Alerts - Facebook, Twitter, Linked-In, YouTube, Instagram, TikTok, blogs, vlogs, and podcast activities. e) Financial Alerts - fee changes, financial results, bursaries, scholarships and discounts, student loans, apprenticeships, business partnerships. 2) A dedicated analyst to filter web estate changes for relevancy and to summarise content, while tailoring the front-end platform to more directly match the University's information needs and priorities. 3) Access to tailored dashboards and customised alerts to segment information flow into different business areas and ensure relevant information flows to the right groups in a timely manner. Typical content set-up could include: a) Scholarships, bursaries and discounts b) Changes in key messaging across different target audiences c) Changes to entry requirements, fees, IELTS d) New/withdrawn programmes e) Events f) Clearing activities g) New partnerships (business and student recruitment) h) Updates to APP and contextual offers 4) Provide a single Account Manager for updating and managing the product and a dedicated data analysts to ensure relevancy and appropriateness of key data flows.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-b5fd17-c457131d-8105-455e-bbd9-7bbedb01f9fb
- Publication Source
- Contracts Finder
- Latest Notice
- https://www.contractsfinder.service.gov.uk/Notice/28e7a55c-cbfe-43ff-a320-de91c9b48dd5
- Current Stage
- Award
- All Stages
- Award
Procurement Classification
- Notice Type
- Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Selective
- Procurement Method Details
- Restricted procedure
- Tender Suitability
- SME
- Awardee Scale
- SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
48 - Software package and information systems
72 - IT services: consulting, software development, Internet and support
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
48480000 - Sales, marketing and business intelligence software package
48481000 - Sales or marketing software package
72210000 - Programming services of packaged software products
72212480 - Sales, marketing and business intelligence software development services
72212481 - Sales or marketing software development services
79000000 - Business services: law, marketing, consulting, recruitment, printing and security
79342000 - Marketing services
79413000 - Marketing management consultancy services
Notice Value(s)
- Tender Value
- £8,000 Under £100K
- Lots Value
- Not specified
- Awards Value
- £7,560 Under £100K
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 7 Sep 20223 years ago
- Submission Deadline
- 26 Jul 2022Expired
- Future Notice Date
- Not specified
- Award Date
- 15 Aug 20223 years ago
- Contract Period
- 28 Aug 2022 - 28 Feb 2023 6-12 months
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Not Specified
- Awards Status
- Active
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- NEWCASTLE UNIVERSITY
- Contact Name
- Not specified
- Contact Email
- purchasing@ncl.ac.uk
- Contact Phone
- +44 1912086220
Buyer Location
- Locality
- NEWCASTLE UPON TYNE
- Postcode
- NE1 7RU
- Post Town
- Newcastle upon Tyne
- Country
- England
-
- Major Region (ITL 1)
- TLC North East (England)
- Basic Region (ITL 2)
- TLC4 Northumberland, Durham and Tyne & Wear
- Small Region (ITL 3)
- TLC43 Tyneside
- Delivery Location
- TLC North East (England), TLD North West (England)
-
- Local Authority
- Newcastle upon Tyne
- Electoral Ward
- Monument
- Westminster Constituency
- Newcastle upon Tyne Central and West
Further Information
Notice Documents
-
https://www.contractsfinder.service.gov.uk/Notice/28e7a55c-cbfe-43ff-a320-de91c9b48dd5
7th September 2022 - Awarded contract notice on Contracts Finder
Notice URLs
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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