Notice Information
Notice Title
Market research services to support the Initial Teacher Training (ITT) recruitment marketing campaign
Notice Description
The Department is seeking a market research agency to undertake market research for the Get IntoTeaching marketing campaign, which seeks to raise the status of teaching, drive motivation to become a teacher and provide support and advice to train. The campaign is long-standing, dating back to the 1990s, and last year entered an exciting new era with the launch of a new strategic and creative approach. The campaign consists of a range of owned, earned and paid-for channels, including AV, print, radio, media partnerships and extensive social and digital advertising. This is supported by a comprehensive programme of events and CRM to encourage and support people to apply, including providing access to one-to-one support from a nominated adviser and school experience days. Objectives: To support the campaign in making a significant contribution to the fulfilment of ITT targets by: 1. Evaluating the success of the current campaign 2. Informing future creative development 3. Developing understanding of our audience and the customer journey 4. Informing the audience and marketing strategies for emerging policy initiatives and priorities
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-b5fd17-c4ebfa75-c33c-403f-8b25-a4663a65506f
- Publication Source
- Contracts Finder
- Latest Notice
- https://www.contractsfinder.service.gov.uk/Notice/07eeac7a-7c9e-452b-a954-3b82938b34ba
- Current Stage
- Award
- All Stages
- Award
Procurement Classification
- Notice Type
- Award Notice
- Procurement Type
- Framework
- Procurement Category
- Services
- Procurement Method
- Selective
- Procurement Method Details
- Call-off from a framework agreement
- Tender Suitability
- SME, VCSE
- Awardee Scale
- Large
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
80 - Education and training services
-
- CPV Codes
79310000 - Market research services
80000000 - Education and training services
Notice Value(s)
- Tender Value
- £1,700,000 £1M-£10M
- Lots Value
- Not specified
- Awards Value
- £1,700,000 £1M-£10M
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 19 Oct 20205 years ago
- Submission Deadline
- 8 Nov 2019Expired
- Future Notice Date
- Not specified
- Award Date
- 17 Dec 20196 years ago
- Contract Period
- 19 Feb 2020 - 18 Feb 2022 2-3 years
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Not Specified
- Awards Status
- Active
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- DEPARTMENT FOR EDUCATION
- Contact Name
- Available with D3 Tenders Premium →
- Contact Email
- Available with D3 Tenders Premium →
- Contact Phone
- Available with D3 Tenders Premium →
Buyer Location
- Locality
- SHEFFIELD
- Postcode
- S1 2JF
- Post Town
- Sheffield
- Country
- England
-
- Major Region (ITL 1)
- TLE Yorkshire and The Humber
- Basic Region (ITL 2)
- TLE3 South Yorkshire
- Small Region (ITL 3)
- TLE32 Sheffield
- Delivery Location
- Not specified
-
- Local Authority
- Sheffield
- Electoral Ward
- City
- Westminster Constituency
- Sheffield Central
Further Information
Notice Documents
-
https://www.contractsfinder.service.gov.uk/Notice/07eeac7a-7c9e-452b-a954-3b82938b34ba
19th October 2020 - Awarded contract notice on Contracts Finder
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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