Award

GB-London: Qualitative Research at Churchill War Rooms - Award Notice

IMPERIAL WAR MUSEUMS

This public procurement record has 1 release in its history.

Award

10 Apr 2024 at 12:50

Award Notice
Summary of the contracting process

The Imperial War Museums in London has awarded a contract for qualitative research at the Churchill War Rooms to Mind Field Advertising and Marketing Limited. The project aims to gather insights on visitor perceptions, marketing effectiveness, and campaign support. The contract value is £11,988 GBP with a contract period from 11th March 2024 to 30th April 2024.

This tender presents an opportunity for small and medium enterprises (SMEs) in the market research and museum-exhibition services industries. Businesses with expertise in consumer behavior analysis, marketing strategies, and visitor experience enhancement would be well-suited to compete. The procurement method used was an open procedure, with the tender period closing on 1st March 2024.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

GB-London: Qualitative Research at Churchill War Rooms - Award Notice

Notice Description

IWM is tendering for a research partner to help us better understand perceptions of Churchill War Rooms. Our goal is to gain a better understanding of the drivers and barriers around visiting the site, as well as a deeper understanding of the effectiveness of marketing materials and language. This project will provide key recommendations to support marketing with the main elements of their campaigns including positives to accentuate, barriers to breakdown, and specific insights around imagery, style, and language. We may also cover other aspects of product, price, place, and promotion. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-d0018fd2-1adf-493b-88c4-688159beeda4
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/4a1645a2-adde-4397-baca-c98de8bf2827
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services

CPV Codes

73000000 - Research and development services and related consultancy services

79310000 - Market research services

92521100 - Museum-exhibition services

Notice Value(s)

Tender Value
£11,988 Under £100K
Lots Value
Not specified
Awards Value
£11,988 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
10 Apr 20241 years ago
Submission Deadline
1 Mar 2024Expired
Future Notice Date
Not specified
Award Date
1 Mar 20241 years ago
Contract Period
11 Mar 2024 - 30 Apr 2024 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
IMPERIAL WAR MUSEUMS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 6HZ
Post Town
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
TLI London
Local Authority
Southwark
Electoral Ward
St George's
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

MIND FIELD ADVERTISING AND MARKETING

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-d0018fd2-1adf-493b-88c4-688159beeda4-2024-04-10T13:50:03+01:00",
    "date": "2024-04-10T13:50:03+01:00",
    "ocid": "ocds-b5fd17-d0018fd2-1adf-493b-88c4-688159beeda4",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "BIP854527857",
        "title": "GB-London: Qualitative Research at Churchill War Rooms - Award Notice",
        "description": "IWM is tendering for a research partner to help us better understand perceptions of Churchill War Rooms. Our goal is to gain a better understanding of the drivers and barriers around visiting the site, as well as a deeper understanding of the effectiveness of marketing materials and language. This project will provide key recommendations to support marketing with the main elements of their campaigns including positives to accentuate, barriers to breakdown, and specific insights around imagery, style, and language. We may also cover other aspects of product, price, place, and promotion. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "73000000",
            "description": "Research and development services and related consultancy services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "92521100",
                "description": "Museum-exhibition services"
            },
            {
                "scheme": "CPV",
                "id": "79310000",
                "description": "Market research services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "London",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 11988,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2024-03-01T00:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2024-03-11T00:00:00Z",
            "endDate": "2024-04-30T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-234079",
            "name": "Imperial War Museums",
            "identifier": {
                "legalName": "Imperial War Museums"
            },
            "address": {
                "streetAddress": "IWM London, Lambeth Road",
                "locality": "London",
                "postalCode": "SE1 6HZ",
                "countryName": "UK"
            },
            "contactPoint": {
                "name": "Procurement & Resources Officer",
                "email": "erowberry@iwm.org.uk",
                "telephone": "02074165000"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-279703",
            "name": "Mind Field Advertising and Marketing Limited",
            "identifier": {
                "legalName": "Mind Field Advertising and Marketing Limited"
            },
            "address": {
                "streetAddress": "Floor 7, XYZ Building 2 Hardman Boulevard, Manchester M3 3AQ"
            },
            "details": {
                "scale": "large"
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-234079",
        "name": "Imperial War Museums"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-d0018fd2-1adf-493b-88c4-688159beeda4-1",
            "status": "active",
            "date": "2024-03-01T00:00:00Z",
            "datePublished": "2024-04-10T13:50:03+01:00",
            "value": {
                "amount": 11988,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-279703",
                    "name": "Mind Field Advertising and Marketing Limited"
                }
            ],
            "contractPeriod": {
                "startDate": "2024-03-11T00:00:00Z",
                "endDate": "2024-04-30T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/4a1645a2-adde-4397-baca-c98de8bf2827",
                    "datePublished": "2024-04-10T13:50:03+01:00",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "documentType": "tenderNotice",
                    "description": "Please follow this link to view the notice.",
                    "url": "https://www.delta-esourcing.com/delta/respondToList.html?noticeId=854527857"
                }
            ]
        }
    ]
}